Strategy · Content · Community · Paid
Social media marketing with content that has a reason to exist.
We build an operating system for organic content, community management and paid social — with account ownership, a clear production scope and measurement that does not end at likes.
THREE USEFUL FORMATS.
Channel fit before channel count
Not every brand needs to be everywhere.
Meta, Instagram, Facebook, TikTok, LinkedIn and YouTube have different user behaviour, formats, targeting options and operational costs. We choose the channels a brand can serve consistently.
Sustainable before frequent
Before filling a calendar, we check whether the system can sustain it.
More frequent posting does not fix a shortage of useful topics, slow approvals or unanswered messages.
- 01
The audience is actually there
We do not select a platform because it is popular. Audience, format, objective and the commercial journey must fit.
- 02
There is a sustainable source
Products, knowledge, people, work, processes or stories must be able to feed useful content without constant repetition.
- 03
The business can respond
Comments, messages, complaints and leads need an owner, a response window and an escalation rule.
- 04
The website continues the promise
A social post or ad must lead to a page, product or form that explains the next action clearly.
- 05
Measurement is feasible
We agree what can be measured through consent, platform data, UTMs, analytics and actual commercial outcomes.
- 06
Production scope is realistic
Filming, photography, graphics, editing, revisions, languages and paid adaptations are defined before work begins.
Editorial system
A calendar organises decisions, not only dates.
We define content pillars, recurring formats, seasonality, campaign moments, ownership and approval deadlines. The brand gains continuity without starting from a blank page every week.
Organic presence builds memory and utility.
We do not promise every post will go viral. We build a recognisable language, reusable formats and content that answers real questions.
Creative production
One idea needs art direction — not simply three crops.
Hook, pace, safe areas, captions, subtitles, duration and CTA are adapted to the behaviour of each placement.
Community is an operating function
A comment is not “engagement” when it hides a customer issue.
We agree tone, coverage hours, a response library, an escalation owner and cases that should not be handled publicly. Recurring questions return to the team as product, service or content insight.
Paid social is a separate discipline
Amplification does not automatically turn a weak post into a sound campaign.
Paid social needs an objective, audience, creative variants, landing experience, budget and conversion plan. Media spend, management and production remain separate so the real cost stays visible.
Measurement without vanity
The right metric depends on the job assigned to the content.
Reach and retention indicate attention. Saves, shares and qualified comments indicate utility. Traffic, leads, orders and lead quality indicate response — only when measurement is reliable.
Consent, platform data & sensitive pages
Platform signals have technical and legal boundaries.
Pixels, the Insight Tag and server integrations share events with platforms. We review consent behaviour, event scope and sensitive-page exclusions, while legal basis is confirmed by the business’s legal counsel or DPO.
Audit, system, publish, learn
Four stages with clear approvals and ownership.
Every cycle leaves behind usable assets, recorded learning and a clear next decision.
- 01
Audit & channel brief
We review accounts, ownership, audiences, previous content, creative assets, comments, campaigns, tracking and operational constraints.
- 02
Editorial & measurement system
We agree pillars, formats, tone, calendar, approvals, response rules, UTMs, conversion events and the reporting view.
- 03
Production, QA & publishing
We create, adapt and check copy, crops, subtitles, links, accessibility, tags and scheduling before publishing.
- 04
Learning & refinement
We assess retention, saves, qualified engagement, traffic, leads, sales and community feedback to improve the next cycle.
Commercial clarity
Accounts, assets and data remain with the business.
The proposal separates strategy, recurring management, community coverage, production, creators, paid management, media spend and tools. There are no hidden assumptions about “unlimited content”.
01We do not guarantee followers, reach, virality, leads, sales or ROAS.
02The business retains ownership, billing, admin access and data exports.
03Community hours, response times and escalation rules are agreed in writing.
04Production, media spend and third-party services are not hidden inside vague “management”.
Connected services
Social connects to websites, eCommerce, paid search and lifecycle without replacing them.
Follow the route that matches the actual next problem.
Start with the operating reality
Before requesting more posts, organise the system that produces them.
Share your objectives, audiences, accounts, existing material, production capabilities and the way you assess a real lead or customer.
Request a social media audit →FAQ
Social media without ready-made recipes.
Core answers before commissioning content, community management or paid social.
Another question? ↗︎What does social media marketing include?
Depending on scope, it can include strategy, editorial planning, creative, copy, publishing, community management, paid social, tracking and reporting. The exact service is agreed before work starts.
Is it the same as social media management?
Not exactly. Management primarily covers daily account and community operations. Social media marketing also includes objectives, the content system, paid distribution, measurement and the connection to the website or sales.
Which networks should my business use?
It depends on audience, industry, formats, production capability and objective. Facebook, Instagram, TikTok, LinkedIn and YouTube are not mandatory for every business.
How many posts do we need each month?
There is no universal number. Frequency follows the strategy, available material, quality threshold, seasonality, community workload and production budget.
Do you handle photography and video?
Yes, when included in the agreed production scope. Filming, photography, motion, editing, voice-over, creators and extra adaptations are priced separately.
Are social ads included?
They can be included as a separate paid-social scope. Media budget is paid to the platform and remains distinct from management fees and creative production.
Who owns the accounts and data?
The business does. Business Manager, pages, ad accounts, pixels, catalogues and billing should remain under company ownership, with Firstidea receiving the appropriate access.
Do you guarantee followers, virality, leads or sales?
No. Results depend on the platform, audience, offer, creative, budget, website and business operations. We commit to a sound process, transparent measurement and evidence-led improvement.
How do you measure results?
We use different metrics by stage: reach and video retention for attention, saves and qualified engagement for utility, traffic and leads for response, plus sales or lead quality where reliable data exists.
What about cookies, pixels and consent?
Platform tags and server integrations follow the measurement plan and consent signals. The CMP, privacy policy and legal basis remain the responsibility of the business and its legal counsel or DPO.
Do you reply to comments and messages?
Yes, when community management is in scope. We agree coverage hours, tone, approved replies, issues requiring internal approval and the process for complaints or sensitive cases.
What do you need for an initial review?
Objectives, audiences, account access, previous content and campaigns, brand assets, priority products or services, available production material and the method used to assess a real lead or sale.
Four connected layers
Strategy, content, community and distribution need different rules.
We do not call everything “social management”. We separate what is produced, who responds, what is amplified and how each layer is evaluated.
Strategy & operations
Objectives, audiences, each channel’s role, content pillars, approval workflow and a publishing rhythm the team can genuinely sustain.
Organic content
Editorial calendar, copy, art direction, format adaptation and publishing based on actual utility — not daily posting without a reason.
Paid social
Meta, TikTok or LinkedIn campaigns with a separate media budget, appropriate audiences, creatives, landing pages and a measurement plan.
Community operations
Replies, moderation, escalation and recurring-question logs with clear responsibilities between the agency and the business.