As of July 1st, 2024, Google has announced two major updates regarding Google Analytics and Cookie Consent Mode V2, which affect all websites and e-shops — and require your immediate attention:
Upgrade to Google Analytics 4 (GA4)
Google has officially transitioned to Google Analytics 4, offering improved data analysis capabilities and deeper insights into user behavior on your e-shop.
To continue using these advanced analytics features, it is essential to upgrade from your current version to GA4.
Compliance with Google Consent Mode V2
For businesses based in the European Union, compliance with data protection regulations (GDPR) is mandatory — whether or not you run advertising campaigns via Google Ads.
The Google Consent Mode V2 ensures your e-shop remains compliant by correctly managing user consent for cookies and tracking technologies.
⚠️ Non-compliance may result in fines of up to €20 million or 4% of your company’s annual global turnover.
Implementation Cost
The application of these updates requires specialized technical work.
The cost for the full implementation is as follows:
- Upgrade to Google Analytics 4: €50
- Installation & configuration of Google Consent Mode V2: €80
- Total cost: €130 (+VAT)
If you wish us to proceed with the proposed updates and ensure your website or e-shop continues to operate seamlessly in full compliance with Google’s new requirements, please confirm your interest.
We remain at your disposal for any further clarification or additional information you may need.
