Eshop Development – lupulus.gr

The Lupulus online store is a distinctive children’s bookstore based in Patras, dedicated to books, toys, puzzles, and school supplies. Featuring the “little wolf cub” as its central character, the eshop radiates imagination, joy, and childlike wonder, offering parents and children a unique shopping experience.

The platform was developed on WooCommerce, featuring a custom design and a user-friendly experience optimized for both desktop and mobile devices.

User Experience & Child-Oriented Design

The homepage features:

  • A cheerful, playful design with hand-drawn icons, soft colors, and illustrations reminiscent of a children’s storybook
  • Prominent call-to-action elements showcasing new arrivals, best sellers, and age categories (0–2, 3–5, 6–8, 9–12, 12+)
  • Large sections guiding visitors toward key categories: books, puzzles, toys, and stationery
  • Integrated newsletter subscription to build trust and maintain communication with customers

The overall experience presents Lupulus as a friendly online store designed for both parents and children, offering easy and enjoyable navigation.

Comprehensive WooCommerce Features

The eshop fully leverages the capabilities of the WooCommerce platform:

  • Filtering system by age, publisher, price, and product categories
  • Inventory management and easy display of new products and best sellers
  • Simple and fast checkout process through Viva Payments
  • Responsive design ensuring an excellent experience on mobile devices and tablets
  • Customer account with purchase history and wishlist functionality

Promotion, SEO & Content Strategy

To enhance traffic and brand awareness:

  • An SEO strategy was designed targeting keywords such as children’s books, kids’ toys, puzzles, bookstore Patras, book eshop
  • A blog was created with topics that strengthen the brand identity (e.g., children’s literature, parenting advice, age-based recommendations)
  • Wishlist tools and smart product recommendations were added to improve the conversion rate
  • A customer notification system was integrated for new arrivals and promotional campaigns

Developing the eshop on the WooCommerce platform proved to be the ideal choice for Lupulus, as it combines ease of management, scalability, and a unique shopping experience that truly reflects the bookstore’s identity.