Case study · eCommerce
Coocoo: an image-led fashion store for lingerie, sleepwear and homewear.
A contemporary OpenCart store organising collections, variants and campaigns in a clean retail environment that works naturally on mobile.
OpenCart · Fashion commerce- Client
- coocoo.gr
- Sector
- Lingerie, sleepwear & homewear
- Platform
- OpenCart · Fashion commerce
- Scope
- Fashion commerce UX · OpenCart development · Product presentation
Project thinking
From brief to working system
The decisions behind the interface matter as much as the final screen.
The brief
Coocoo needed a contemporary retail environment for lingerie, pyjamas, socks and homewear that expresses femininity, comfort and distinctive design.
- A fashion-forward identity
- Different collection types
- An intuitive mobile experience
Products at the centre
Photography, categories and variants were organised so customers can understand each product and select the appropriate size or design quickly.
- Image-led presentation
- Sizes and variants
- Clear product hierarchy
Commercial activity without friction
New arrivals, product combinations, seasonal offers and landing pages can be updated through everyday administration.
- New arrivals
- Offers and campaigns
- Cross-selling suggestions
An OpenCart foundation for operations and growth
The system brings together products, stock, orders, payments and shipping with a structure suitable for organic search and digital campaigns.
- Product and stock management
- Payments and courier
- An SEO-ready catalogue
Delivered value
What the solution connects
The outcome is described through delivered capabilities—not invented performance figures.
Collections are presented through strong photography and product fit
New arrivals and campaigns are managed without a complex process
The backend covers products, stock, orders and offers
In fashion commerce, imagery earns attention and clear structure completes the sale.
Collections remain the focus without losing the practical purchasing path.
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