Case study · eCommerce
Lydia Creations: retail and wholesale meet in one bilingual fashion store.
The WooCommerce store organises a substantial pyjama and homewear catalogue for consumers while a dedicated B2B registration flow supports professional partners inside the same commerce environment.
WooCommerce · WPML · B2B registration- Client
- Lydia Creations
- Sector
- Fashion, pyjamas & homewear
- Platform
- WooCommerce · WPML · B2B registration
- Scope
- eCommerce UX · WooCommerce development · B2C & B2B architecture
Project thinking
From brief to working system
The decisions behind the interface matter as much as the final screen.
The brief
Lydia Creations has a long-standing presence in pyjamas and homewear and needed a store capable of supporting both everyday retail and structured wholesale relationships.
- B2C and B2B audiences
- Greek and English content
- A broad collection range
Collections designed as commercial journeys
Women, men, seasonal choices, Special Prices and Outfits for You receive a clear hierarchy, with product suggestions and offers connecting discovery to purchase.
- Collection-led navigation
- Seasonal merchandising
- Responsive product discovery
WooCommerce tools for real daily use
Sizes and colours, quick view, wishlist, comparison, basket and customer accounts work alongside accessible delivery, return and secure-transaction information.
- Product variations
- Wishlist and comparison
- Payments, delivery and returns
B2B registration and WPML in one ecosystem
The professional registration process captures company and tax details, while WPML keeps the catalogue and essential commerce information available in Greek and English.
- Dedicated B2B role
- Company and tax fields
- Bilingual catalogue management
Delivered value
What the solution connects
The outcome is described through delivered capabilities—not invented performance figures.
Women, men and Outfits for You collections form distinct shopping journeys
Variations, wishlist, comparison and accounts support everyday purchasing
A dedicated professional form brings wholesale into the same bilingual system
When one brand serves consumers and professional partners, both journeys need clear boundaries and a shared commerce foundation.
Catalogue, languages, shopping tools and professional registration are structured so each audience finds the right entry point without fragmenting the brand.
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