Case study · eCommerce
Kaiti Ergoxeira: a heritage craft store moves into a modern, connected WooCommerce commerce system.
The rebuilt WooCommerce store turns a mature craft catalogue into a brand-led shopping experience, connecting dynamic navigation, search, checkout, payments, shipping, tracking and a carefully controlled data migration.
WordPress · WooCommerce- Client
- Kaiti Ergoxeira
- Sector
- Craft, knitting, embroidery & sewing retail
- Platform
- WordPress · WooCommerce · WoodMart
- Scope
- eCommerce strategy · UX/UI redesign · Catalogue migration · Commerce integrations
Project strategy
From the brief to the working system
The new experience had to look considered on screen and remain dependable behind it.
A transition that preserved the store’s commercial memory
Kaiti Ergoxeira has been operating since 1974, with a large catalogue, active customers, an order history and established day-to-day processes. The brief was not simply to refresh the storefront, but to move to a modern commerce system without interrupting sales, losing data or creating discontinuity for returning customers.
- Operational continuity without closing online sales
- Controlled migration of customers, orders and inventory
- Preservation of brand recognition and business-critical URLs
The “friend Kaiti” character at the centre of a brand-led experience
The handmade Kaiti figure, warm colour system and editorial typography balance heritage with contemporary retail. Designed mobile-first, the visual language remains consistent from the homepage to navigation, search, mini cart and checkout.
- Custom homepage and responsive visual system
- Consistent UI across navigation, search, cart and checkout
- Clear purchasing paths without visual clutter
A deep catalogue becomes easier to explore
The catalogue spans knitting, embroidery, sewing, crafts and specialist materials. A dynamic category drawer and desktop mega menu are driven by the WooCommerce taxonomy, while FiboSearch, filters and structured product data reduce the distance between intent and selection.
- Dynamic navigation without a second manually maintained taxonomy
- Fast AJAX discovery across products, categories and SKU
- Google Merchant and Meta feeds with consistent product data
Commerce operations move to the new system without gaps
The checkout supports BOX NOW lockers, courier and store pickup, Viva online payments, Revolut Pay, Google Pay, Klarna, bank transfer and cash on delivery. Pricing and VAT, receipt or invoice selection, feeds, Consent Mode v2, security, transactional email and performance were configured as one production system.
- Multiple shipping methods, locker selection and online payments
- VAT handling, receipt/invoice data and order-number continuity
- Consent, analytics, feeds, security and performance tuning
What was delivered
What the solution connects
Identity, catalogue and commerce operations were designed as one production system.
Kaiti’s personality becomes a complete responsive shopping experience
Dynamic navigation, FiboSearch and taxonomy organise a large catalogue
Payments, shipping, feeds, consent and security work as one system
A mature eShop needs more than a new skin. It needs to change without losing its commercial memory.
The visual redesign was tied to real data continuity, dynamic catalogue navigation and a checkout that supports the daily operation of physical stores and online orders.
The next project
The right solution starts with the real operational need.
Tell us what must change, what needs to connect and how you define success for your team and customers.
Dive Athens
The OpenCart store brings diving, spearfishing, swimming, camping, hunting and children’s outdoor equipment into a layered but usable commerce structure.
OpenCartRetail & consumer brands↗︎
Lydia Creations
The WooCommerce store organises a substantial pyjama and homewear catalogue for consumers while a dedicated B2B registration flow supports professional partners inside the same commerce environment.
WooCommerceRetail & consumer brands↗︎
iCiclio
The WooCommerce store organises kitchen, bathroom, decoration, furniture, garden and cleaning products through layered taxonomy, dynamic filters and complete commerce information.
WooCommerceRetail & consumer brands↗︎