We develop profitable online stores with all-in-one services — from UX and hosting to marketing and international sales. Start today and sell everywhere.
E-shop Development
Firstidea
We create profitable, lightning-fast, and SEO-optimized online stores (e-shops) that turn visitors into customers — with all-in-one support from day one.
Why invest in eShop development in 2025?
E-commerce is no longer “just another option” — it’s the primary way customers discover and trust brands. A modern e-shop allows you to sell 24/7, reach audiences beyond the geographic limits of your physical store, and leverage purchasing behavior data for smarter, more targeted campaigns. At the same time, you build a stable, scalable infrastructure that adapts to market and trend changes, while offering customers a fast, secure, and fully responsive shopping experience. By investing in an e-shop today, you lay the foundation for sustainable growth, independence from local limitations, and continuous revenue expansion.

According to studies that have been conducted:
Online purchases in Greece exceeded €18 billion last year, and 74% of consumers search for products online before making a purchase. With an optimized online store:

Want your own e-shop?
Why Firstidea – the All-in-One Agency for Your E-Shop
Instead of coordinating multiple partners, you gain a single strategic collaborator who takes care of everything: technical implementation, content, marketing, and continuous growth.
- Technical implementation
- Content creation, updates & management
- Marketing & continuous growth
- One-Stop Shop
- 24/7 Support
- ROI from Day One
Comprehensive eShop Development Services
Cover every e-commerce need without extra stress, with Firstidea’s complete package:
UX/UI Design & Conversion Optimization
We design e-shops that sell. Mobile-first layouts, clear content hierarchy, and frictionless checkout. We work in Figma, perform heuristic reviews, heatmap & GA4 analysis, and apply micro-optimizations (microcopy, trust badges, social proof) that boost your conversion rate.
Includes:
- Wireframes & UI kit (colors, typography, buttons, cards)
- PLP/Category templates with filters (faceted navigation)
- PDP with clear USPs, bundles, cross/upsell options
- One-page/express checkout & guest checkout
- A/B testing (e.g., CTA, images, headers)
Digital Marketing Strategy
Full-funnel strategy: from awareness to acquisition and loyalty. We define personas, competition, messaging, and media mix.
Includes:
- Channel structure: Ads / SEO / Social / Email / Marketplaces
- Budgeting, pacing, forecasting & ROAS goals
- Measurement plan (GA4, conversions, events)
- Monthly reports with insight-driven actions
24/7 Technical Support
With SLA & 24/7 monitoring. Preventive updates, security patches, rapid recovery (rollback), and a monthly health report.
Includes:
- Helpdesk with ticketing & prioritization
- 24/7 uptime monitoring & alerts
- Hotfixes, bug fixing, and optimization consulting
- Preventive core/plugin updates from staging → live
Managed Hosting + SSL
Optimized infrastructure for WordPress/WooCommerce & OpenCart: PHP-FPM, object caching (Redis), HTTP/2/3, CDN, daily backups, and WAF.
Includes:
- Staging environment, auto-backups & restore
- Image optimization (WebP/AVIF), lazy loading
- Server-side caching + browser caching
- WAF/Firewall, rate limiting, malware scans
Modern Payments
We set up secure payments with Viva, Stripe, PayPal, and major banks. We support multiple currencies, installments/BNPL, and SCA/3-D Secure.
Includes:
- Tax/VAT & invoicing setup
- Refunds/partial refunds, reconciliation
- Pay-by-link for phone/manual sales
- Apple/Google Pay where supported
ERP/CRM Integration
Full integration with Greek ERP/CRM systems (e.g. SoftOne, Entersoft, Pylon, Epsilon Net). We synchronize products, prices, inventory, customers, and invoices.
Includes:
- Two-way sync (SKU, EAN, attributes)
- Category/brand mapping, price lists & B2B roles
- Logs/queue handling for large catalogs & throttling
- Automatic shipment status updates
SEO & Copywriting
We build organic visibility through keyword & intent research, on-page/technical SEO, and persuasive copy that sells.
Includes:
- Titles, metas, H-tags, schema (Product, FAQ, Breadcrumbs)
- Category texts & product descriptions focused on benefits
- Internal linking & content hub planning
- Technical setup: XML sitemaps, canonical tags, hreflang (where needed)
Google Ads Campaigns
We set up Merchant Center, feeds, and PMax/Search/Shopping campaigns focused on profitability (margin-based optimization).
Includes:
- Product feeds with rules, exclusions & custom labels
- Enhanced conversion tracking & server-side events where possible
- Campaign structure (brand / generic / competitors / DSA)
- Negative keywords, scripts & creative testing
Graphic Design & Branding
Our designers create recognizable brand identities and commercial creatives that drive conversions.
Includes:
- Logo & brand guidelines (palette, typography)
- Banners, hero images, email templates, social kits
- Packaging/labels & corporate identity print materials
- UI theme customization to match your brand
Social Media Management
Content strategy, post/reel/ad production, and community management focused on traffic and repeat purchases.
Includes:
- Content calendar & creative production
- UGC collaborations & micro-influencers
- Community management (DMs, comments)
- Social ads funnels & remarketing
Omnichannel Integration
We open additional sales channels with feeds and synchronized inventory/pricing.
Includes:
- Skroutz / Shopflix / BestPrice, Google Merchant, FB/IG Shop
- Amazon / eBay (where applicable), dynamic remarketing
- Feed validation, category mapping & shipping rules
- Integration of reviews & Q&A where available
Product Photography
Images that sell: studio, lifestyle & 360°. We unify background and lighting for a consistent look.
Includes:
- Retouching, color consistency, crop guides
- SEO-friendly file naming & alt texts
- Size guides / infographics (where applicable)
- Delivery in web-ready & print-ready formats
Drone Videography
Cinematic footage of your facilities or production process for hero videos, social content, and ads. We tell your brand’s story through powerful visuals.
Includes:
- Script, filming, editing, captions/subtitles
- Short-form versions (reels/shorts/ads)
- Licensed music/voice-over
- Compliance with flight regulations
Product Import & Categorization
Clean data = clean sales. We handle imports from CSV/XML, normalization, and proper taxonomy setup.
Includes:
- Mapping attributes, variations, bundles & kits
- Faceted filters & sorting rules
- GTIN/EAN, SKU policy & duplicate cleanup
- QA for titles, images, pricing, and availability
GDPR & Cyber-Security Compliance
We secure your e-shop both legally and technically: privacy-by-design & security-by-default.
Includes:
- Cookie banner/consent mode, DPAs with providers
- Role-based access, 2FA, audit logs
- Regular security updates & vulnerability scans
- Backup/restore policies & incident response
Training & Video Tutorials
We deliver your e-shop with full training so you can be completely self-sufficient in daily management.
Includes:
- 1:1 admin training (orders, products, discounts)
- Screencast videos & manuals in Greek
- Best practices for content, SEO, and promotions
- Support line for follow-up questions
Our 6-Step Methodology
Consulting:
Market & goals analysis.
01
Design:
Wireframes, UI moodboards.
02
Development:
WordPress or OpenCart + custom modules.
03
Content:
Product import, photography.
04
Launch:
SEO friendly go-live & QA.
05
Optimization:
CRO, marketing & scaling.
06
PROJECTS
Real projects, real results
We create websites and e-shops that are not just impressive, but functional and performance-driven.
Take a look at some of the digital projects we’ve delivered for clients across Greece.
Frequently Asked Questions about e-Shop Development
We’ve gathered answers to the most common questions about e-shop development, management, and optimization at Firstidea.
How much does it cost to create an e-shop?
The final budget depends on the number of products, custom features, and marketing goals. Request a free quote and analysis.
How long does it take to deliver an e-shop?
4–8 weeks, depending on the design scope and content volume.
Do you provide support after delivery?
Yes, with a 24/7 SLA, preventive updates, and ongoing CRO improvements.
WordPress or OpenCart e-shop? Choose the one that’s right for you
Feature | WordPress / WooCommerce | OpenCart |
---|---|---|
Ease of Use | ★★★★★ | ★★★★☆ |
Marketplace Plugins | +70 k | +13 k |
Multi-store Functionality | With plugin | Native |
Core Speed | 90 / 100 (PageSpeed) | 88 / 100 |
Community & Resources | Huge | Large |

E-shop Development with WordPress
- Ideal for “content + commerce” – blog, landing pages & built-in SEO tools (Yoast/RankMath) integrated natively
- 70 k+ premium plugins & themes → endless possibilities, but requires careful selection for speed/security
- Greek gateways & courier plugins officially available on the Woo marketplace
- B2B, subscriptions, memberships extensions via dedicated plugins (e.g., Woo Subscriptions)
- Continuous updates & large community → fast patches but higher update volume

E-shop Development with OpenCart
- Pure e-commerce core – no CMS overhead, making it faster on shared/VPS environments
- Native multi-store: multiple domains/currencies/themes from a single admin, no add-ons required
- Advanced product/discount options built directly into the core – no external add-ons
- MVC-L architecture → clean code, easy custom development & lower dev cost
- Lower TCO: most extensions are one-time purchases, not annual subscriptions