Case study · eCommerce
Pepita: character-led eCommerce with clear product discovery.
An OpenCart store that carries Pepita’s playful, educational personality into every collection without losing clarity across catalogue discovery and purchase.
OpenCart 3 · Journal 3- Client
- pepita.gr
- Sector
- Children’s products & retail
- Platform
- OpenCart 3 · Journal 3
- Scope
- eCommerce UX · Custom visual design · OpenCart development
Project thinking
From brief to working system
The decisions behind the interface matter as much as the final screen.
The brief
Pepita combines a strong visual identity with a broad range of collections. The store needed to work as a dependable commercial tool while preserving the creative world of the brand throughout the buying journey.
- Keep the brand personality recognisable
- Organise collections and categories clearly
- Support both browsing and targeted product search
Brand-driven design
Custom illustrations, characters, playful graphics and storytelling hero sections were connected through one consistent design system. The visual language is not decoration; it gives each collection a meaningful context.
- Custom illustration and characters
- Collection-level storytelling
- A consistent visual language across the store
Catalogue and product discovery
Navigation was organised around collections and thematic sections, supported by filters, a clear product grid and easy movement between categories and subcategories.
- Kids, Adults, Travel and School collections
- Price, availability and attribute filters
- Clear product presentation and related choices
Commercial operation
OpenCart 3 with Journal 3 provided the required flexibility in both design and structure. Product galleries, related products, a simplified checkout and newsletter integration connect the brand experience to day-to-day store operation.
- Product pages with galleries and essential information
- Cross-selling through related products
- A simplified checkout journey
Delivered value
What the solution connects
The outcome is described through delivered capabilities—not invented performance figures.
Consistent brand experience
Collection-led discovery
Clear product-to-checkout flow
The brand personality continues all the way to checkout.
Collections, filters, the product grid and the basket retain Pepita’s character while keeping every stage of the buying journey clear for the customer.
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The right solution starts with the real operating need.
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