Case study · eCommerce
Lupulus: a WooCommerce children’s bookstore with a playful identity and age-led discovery.
A custom store for books, toys, puzzles and school supplies, designed so parents and children can explore collections comfortably on every device.
WooCommerce · Children’s retail- Client
- Lupulus Patras
- Sector
- Children’s books, toys & school supplies
- Platform
- WooCommerce · Children’s retail
- Scope
- Commerce UX · WooCommerce development · Custom visual design
Project thinking
From brief to working system
The decisions behind the interface matter as much as the final screen.
The brief
The Patras children’s bookstore needed a distinctive store speaking to parents and children without losing commercial clarity.
- Books, toys and school supplies
- A recognisable children’s identity
- Intuitive mobile shopping
Discovery by age and interest
New arrivals, best sellers and age groups from 0–2 to 12+ connect with books, puzzles, toys and stationery categories.
- Age-based navigation
- New arrivals and best sellers
- Publisher, price and category filters
Custom design inspired by children’s stories
Soft colours, hand-drawn icons and the little wolf character create a welcoming experience without distracting from product selection.
- Custom illustration language
- A soft colour palette
- Clear product calls-to-action
WooCommerce for purchasing and relationships
Viva Payments, responsive checkout, accounts, purchase history, wishlists and newsletters form a complete retail environment.
- Viva Payments
- Customer history and wishlists
- Newsletter and content support
Delivered value
What the solution connects
The outcome is described through delivered capabilities—not invented performance figures.
Age-led navigation helps parents and children narrow their choices
The illustrated identity differentiates the bookstore
Checkout, payments, accounts and wishlists work together
A children’s store feels friendlier when age, interest and imagination share the navigation.
The visual identity earns attention while structure helps parents reach the right product.
Your next project
The right solution starts with the real operating need.
Tell us what must change, what needs to connect and what success should look like for your team and customers.
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