Case study · eCommerce
Miradas: fashion eCommerce with clear product presentation and a focused buying journey.
An OpenCart store for women’s accessories, designed to keep collection discovery, product choice and checkout simple and consistent with the brand.
OpenCart · Journal 3- Client
- miradas.gr
- Sector
- Fashion & accessories
- Platform
- OpenCart · Journal 3
- Scope
- eCommerce UX · OpenCart development · Catalogue architecture
Project thinking
From brief to working system
The decisions behind the interface matter as much as the final screen.
The brief
Miradas needed a contemporary commercial presence for bags, jewellery, wallets and complementary accessories without allowing catalogue variety to burden discovery.
- A fashion-led visual identity
- Clear product categories
- Mobile-first purchasing
A catalogue designed for discovery
The homepage, categories and commercial sections were organised around collections, new products and recommendations so visitors can both shop and discover.
- Collections and commercial sections
- Related products
- Coupons and discounts
Product pages with the right information
Photography, available options, stock status and essential buying details follow a clear hierarchy without diluting the character of the brand.
- Image galleries
- Product options
- Availability and related suggestions
A focused, responsive checkout
Quick checkout, payment methods and shipping choices were designed as a continuation of the product experience across desktop and mobile.
- Quick checkout
- Payments and shipping
- A responsive OpenCart experience
Delivered value
What the solution connects
The outcome is described through delivered capabilities—not invented performance figures.
Collections and categories lead quickly to relevant products
Product pages balance imagery, options and availability
A focused responsive checkout completes the purchase
From the first image to checkout, the commercial experience remains focused on the product.
Information is organised without competing with photography or the brand’s visual identity.
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