Case study · Website
Konstantina Markou: aesthetic services, personal brand and education in one coherent digital presence.
A custom WordPress website for permanent makeup, aesthetic services and professional training, combining strong imagery, clear service content and contact or booking journeys.
WordPress · Personal brand website- Client
- konmarkou.com
- Sector
- Permanent makeup & aesthetics
- Platform
- WordPress · Personal brand website
- Scope
- Brand-led web design · WordPress development · Service content
Project thinking
From brief to working system
The decisions behind the interface matter as much as the final screen.
The brief
Konstantina Markou needed a presence combining her personal brand with distinct commercial directions: permanent makeup, aesthetic services and professional education.
- A strong personal identity
- Clear services
- Professional training presentation
Brand-led design with a clear hierarchy
Imagery remains central, but every service—lips, brows, eyeliner, lashes and professional makeup—receives its own information journey.
- A custom visual direction
- Dedicated service pages
- Balance between imagery and content
Services and education without confusion
Courses and training programmes remain distinct from client services, with space for detailed information, galleries and articles.
- Structured course presentation
- Gallery and portfolio
- Extensible editorial content
Trust and contact
Reviews, real imagery and focused forms reinforce professional credibility and lead towards contact or booking enquiries on every device.
- Social proof
- Custom enquiry forms
- Responsive booking journeys
Delivered value
What the solution connects
The outcome is described through delivered capabilities—not invented performance figures.
The personal brand gains a consistent professional image
Services and training have distinct journeys
Gallery, reviews and content support choice
Imagery earns attention, while clear information helps visitors choose a service or training path.
Services, gallery, courses, reviews and contact work as parts of one personal-brand experience.
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The right solution starts with the real operating need.
Tell us what must change, what needs to connect and what success should look like for your team and customers.
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