Case study · Website
GDEye: medical expertise in a fast custom experience without a CMS.
The custom HTML/CSS/JS website without a CMS organises the ophthalmologist’s profile, clinic, services, diagnostic examinations, equipment, conditions and articles through clear routes to appointments and contact.
Custom HTML/CSS/JS · No CMS- Client
- gdeye.gr
- Sector
- Ophthalmology, paediatric eye care & medical services
- Platform
- Custom HTML/CSS/JS · No CMS
- Scope
- Medical UX & content architecture · Custom HTML/CSS/JS development · Responsive web design
Project thinking
From brief to working system
The decisions behind the interface matter as much as the final screen.
The brief
The established WordPress presence needed to become a custom HTML/CSS/JS website without losing its recognisable medical identity, extensive clinical content or essential contact journeys.
- WordPress-to-custom conversion
- Preserved content and established URLs
- Direct access to appointments
Trust through the doctor and the clinic
The professional profile, clinical experience and equipment use a clear visual hierarchy so visitors understand who provides their care and where it takes place.
- Doctor profile
- Clinic presentation
- Equipment and expertise
Medical information with a clear search architecture
Paediatric ophthalmology, strabismus, neuro-ophthalmology, preventive care, diagnostic examinations, equipment, conditions and articles are organised as independent static pages, with a sitemap and machine-readable overview for search and answer engines.
- Service-led navigation
- Condition-specific content
- XML sitemap & llms.txt
A controlled custom front end
The new version is delivered as HTML, CSS and JavaScript without a WordPress runtime. Custom navigation, consent-aware analytics, forms and strict response headers cover the operational needs while the responsive appointment journey stays close at hand.
- No-CMS delivery
- Custom navigation and forms
- Responsive appointment journey

Delivered value
What the solution connects
The outcome is described through delivered capabilities—not invented performance figures.
The established WordPress presence was converted into a controlled custom front end without a CMS runtime
Services, examinations, equipment, conditions and articles form clear, crawlable information journeys
Appointments, clinic details and forms remain directly accessible throughout the primary journeys
A custom medical website should explain expertise precisely without unnecessary operational weight.
Doctor, clinic, services, examinations, equipment, conditions and articles connect through a calm information architecture using static HTML, focused CSS and JavaScript only where it is needed.



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