Case study · Website

GDEye: medical expertise in a fast custom experience without a CMS.

The custom HTML/CSS/JS website without a CMS organises the ophthalmologist’s profile, clinic, services, diagnostic examinations, equipment, conditions and articles through clear routes to appointments and contact.

The custom HTML CSS JS ophthalmologist website for GDEye
Client
gdeye.gr
Sector
Ophthalmology, paediatric eye care & medical services
Platform
Custom HTML/CSS/JS · No CMS
Scope
Medical UX & content architecture · Custom HTML/CSS/JS development · Responsive web design

Project thinking

From brief to working system

The decisions behind the interface matter as much as the final screen.

Visit the live websitegdeye.gr

The brief

The established WordPress presence needed to become a custom HTML/CSS/JS website without losing its recognisable medical identity, extensive clinical content or essential contact journeys.

  • WordPress-to-custom conversion
  • Preserved content and established URLs
  • Direct access to appointments

Trust through the doctor and the clinic

The professional profile, clinical experience and equipment use a clear visual hierarchy so visitors understand who provides their care and where it takes place.

  • Doctor profile
  • Clinic presentation
  • Equipment and expertise

Medical information with a clear search architecture

Paediatric ophthalmology, strabismus, neuro-ophthalmology, preventive care, diagnostic examinations, equipment, conditions and articles are organised as independent static pages, with a sitemap and machine-readable overview for search and answer engines.

  • Service-led navigation
  • Condition-specific content
  • XML sitemap & llms.txt

A controlled custom front end

The new version is delivered as HTML, CSS and JavaScript without a WordPress runtime. Custom navigation, consent-aware analytics, forms and strict response headers cover the operational needs while the responsive appointment journey stays close at hand.

  • No-CMS delivery
  • Custom navigation and forms
  • Responsive appointment journey
The responsive custom medical experience of GDEye

Delivered value

What the solution connects

The outcome is described through delivered capabilities—not invented performance figures.

Visit live project

01

The established WordPress presence was converted into a controlled custom front end without a CMS runtime

02

Services, examinations, equipment, conditions and articles form clear, crawlable information journeys

03

Appointments, clinic details and forms remain directly accessible throughout the primary journeys

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