Case study · Website
Berdes: three generations of experience gain a modern presence beside the local producer.
The WordPress website connects the company’s history since 1953 with a structured presentation of animal feed, seeds, equipment and professional solutions for Varda and the surrounding area.
WordPress · Corporate catalogue website- Client
- Berdes
- Sector
- Agriculture, animal feed & equipment
- Platform
- WordPress · Corporate catalogue website
- Scope
- Corporate UX · WordPress development · Product architecture
Project thinking
From brief to working system
The decisions behind the interface matter as much as the final screen.
The brief
Berdes needed a modern foundation that could present its history while remaining close to the practical daily work of farmers and livestock producers.
- A history since 1953
- A local producer audience
- Retail and professional relationships
History becomes an active trust signal
Three generations, regional knowledge and personal service are presented through earthy colours, clear typography and authentic material.
- Family-business narrative
- Local identity
- An approachable professional tone
Products structured around real needs
Animal feed, seeds and propagation material, accessories and equipment receive dedicated pages with content that explains the available solutions.
- Animal-feed categories
- Seeds and propagation material
- Equipment and accessories
Retail, private label and direct contact
The B2B dimension, private-label products and store and production details connect to a form for product or advisory enquiries.
- Private-label capability
- Store and production contact
- Accessible enquiry form

Delivered value
What the solution connects
The outcome is described through delivered capabilities—not invented performance figures.
The family history since 1953 becomes a clear trust signal
Animal feed, seeds and equipment receive distinct thematic entry points
Store, production and partnership enquiries come together in one useful presence
For a three-generation local company, a digital presence must convey both product knowledge and personal relationships.
History, product categories and contact points are organised so producers quickly understand what is available and where to ask for support.



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Tell us what must change, what needs to connect and what success should look like for your team and customers.



