Case study · eCommerce
Bastard Vinyl: eCommerce designed for music search and discovery.
A specialised OpenCart 3 store that organises a large vinyl catalogue through custom filters, rich release pages and an editorial visual language built for the brand’s audience.
OpenCart 3 · Custom catalogue- Client
- bastardvinyl.com
- Sector
- Music & vinyl records
- Platform
- OpenCart 3 · Custom catalogue
- Scope
- eCommerce UX · OpenCart development · Catalogue architecture
Project thinking
From brief to working system
The decisions behind the interface matter as much as the final screen.
The brief
A large vinyl catalogue cannot behave like a generic online store. Visitors may arrive looking for a specific artist or label, but they also expect to discover new releases and curated recommendations.
- Support precise, targeted search
- Make new music easier to discover
- Preserve the distinctive visual identity of the brand
Music catalogue architecture
Navigation was organised around the way music is bought and explored. Artist, label and genre work as meaningful filters, while New Arrivals, Best Sellers, Featured and Pre-orders support different visitor intentions.
- Custom artist, label and genre filters
- New Arrivals, Best Sellers, Featured and Pre-orders
- Search for immediate release discovery
Release pages with useful depth
Each product presents more than price and availability. Artwork, artist, label, format, genre, release information, video previews and related products support both the buying decision and continued exploration.
- Detailed metadata for every release
- Prominent cover art and embedded video previews
- Related products for continued discovery
Editorial design with commercial purpose
The visual direction is minimal yet distinctive, combining strong hero imagery, a clear product grid and curated highlights such as Album of the Week. The result works as both an online store and a music platform.
- Dynamic visuals and featured collections
- A product grid with clear hierarchy
- Curated highlights that strengthen the brand
Delivered value
What the solution connects
The outcome is described through delivered capabilities—not invented performance figures.
Artist, label and genre filtering
Content-rich music release pages
An editorial storefront with commercial clarity
Every record has room to stand out.
From catalogue filters and content-rich release pages to curated highlights, the experience supports both precise search and the discovery of new music.
Your next project
The right solution starts with the real operating need.
Tell us what must change, what needs to connect and what success should look like for your team and customers.
Dive Athens
The OpenCart store brings diving, spearfishing, swimming, camping, hunting and children’s outdoor equipment into a layered but usable commerce structure.
OpenCartRetail & consumer brands↗︎
Lydia Creations
The WooCommerce store organises a substantial pyjama and homewear catalogue for consumers while a dedicated B2B registration flow supports professional partners inside the same commerce environment.
WooCommerceRetail & consumer brands↗︎
iCiclio
The WooCommerce store organises kitchen, bathroom, decoration, furniture, garden and cleaning products through layered taxonomy, dynamic filters and complete commerce information.
WooCommerceRetail & consumer brands↗︎