setdue.gr is an e-shop specializing in professional catering equipment, offering both new and refurbished products such as ovens, refrigerators, coffee machines, grills, workbenches, exhaust hoods, and all types of machinery for food service businesses. The online store was developed on the OpenCart platform, focusing on functionality, commercial performance, and seamless integration with advertising channels.
Development of Professional Equipment E-shop – setdue.gr (OpenCart)
Multiple Product Categories with B2C Logic & Filtering
- The e-shop features dozens of specialized product categories with quick and intuitive navigation.
- Products are organized by function (cooling, cooking, preparation, serving, coffee, inox equipment, trolleys, etc.), covering every need of a professional kitchen or café.
- An advanced filtering system allows users to search by size, condition (new/used), brand, and price.
- Support for special blocks such as featured news, trending articles, homepage slider, and breaking news bar.
The structured categorization enhances usability and encourages deeper user engagement throughout the site.
Integrated Online Payments & Order Management
- The store supports online card payments (via bank gateway) and bank transfers
- Customers instantly receive order confirmations and status updates
- Wishlist and product comparison features are available
- The backend system enables the administrator to easily add or edit products, prices, and promotions
Comprehensive Google & Meta Ads Setup for Business Growth
The e-shop is fully integrated with modern marketing and analytics tools:
- Google Ads (Search & Display) with active conversion tracking
- Google Analytics GA4 for detailed traffic and customer behavior analysis
- Google Merchant Center for product visibility in Google Shopping
- Google Business Profile for local presence and customer reviews
- Meta (Facebook/Instagram) Pixel and Catalog integration enabling dynamic ads, retargeting, and carousel campaigns
The entire setup is designed to continuously strengthen brand awareness and drive sales through targeted paid campaigns.
