Case study · eCommerce
SetDue: professional equipment with a clear distinction between new and used products.
An OpenCart store for professional food-service equipment, combining a technical catalogue, filters based on real buying criteria and a marketing and measurement foundation.
OpenCart · Commerce measurement- Client
- setdue.gr
- Sector
- Professional food-service equipment
- Platform
- OpenCart · Commerce measurement
- Scope
- OpenCart development · Catalogue architecture · Condition-based filtering
Project thinking
From brief to working system
The decisions behind the interface matter as much as the final screen.
A catalogue organised around use
Cooling, cooking, preparation, serving, coffee, stainless-steel equipment and trolleys receive distinct routes for food-service professionals.
- Categories by function
- New and used equipment
- High-value technical products
Filters that match real criteria
Size, condition, brand and price help visitors narrow the catalogue before comparing specific products.
- Size and dimensions
- Product condition
- Brand and price range
Purchasing and management on one platform
Payments, wishlists, comparisons, order statuses and back-office updates were connected through OpenCart so customer experience is followed by manageable operations.
- Multiple payment methods
- Wishlist and comparison
- Order and catalogue administration
A foundation for measurement and promotion
Google Ads, GA4, Merchant Center, Business Profile and Meta Pixel connect the catalogue to campaigns, audiences and continuous commercial evaluation.
- Google Ads and GA4
- Merchant Center
- Meta Pixel and catalogue
Delivered value
What the solution connects
The outcome is described through delivered capabilities—not invented performance figures.
New and used equipment remain clearly separated
Size, brand, condition and price filters support selection
Analytics and advertising integrations connect the store to promotion
The catalogue separates equipment type and condition before purchase.
Navigation reflects the criteria professional businesses actually use when evaluating equipment.
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The right solution starts with the real operating need.
Tell us what must change, what needs to connect and what success should look like for your team and customers.
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