Case study · eCommerce
Ery Candles B2B: wholesale ordering becomes a dedicated digital partner channel.
An OpenCart wholesale store for scented candles, tealights, glass creations and decorative products, combining approved access, price lists and professional ordering functionality.
OpenCart · B2B wholesale- Client
- Ery Candles
- Sector
- Candles & decorative wholesale
- Platform
- OpenCart · B2B wholesale
- Scope
- B2B commerce UX · OpenCart development · Partner approval
Project thinking
From brief to working system
The decisions behind the interface matter as much as the final screen.
A dedicated wholesale channel
Ery Candles needed a partner-specific environment, separate from consumer communication and adapted to professional orders.
- A wholesale-only experience
- Approved partners
- A distinct commercial operation
A catalogue for decorative products
Scented candles, tealights, glass creations and related items were organised to help professional buyers explore the collection and build wholesale orders.
- Product categories
- Collections and variants
- Professional quantities
Price lists and controlled access
Partner approval determines access to pricing and ordering functionality, protecting wholesale commercial agreements.
- Partner approval
- Wholesale price lists
- Protected commercial data
OpenCart for organised repeat ordering
Administration brings products, partners and orders together so the team can manage the B2B channel clearly.
- Catalogue administration
- Order management
- A B2B workflow
Delivered value
What the solution connects
The outcome is described through delivered capabilities—not invented performance figures.
Wholesale operates separately from the public brand presence
Approved partners receive access to price lists
Repeat professional ordering is organised digitally
The B2B channel supports partner relationships without turning the brand site into a public price list.
Products, prices and ordering appear within the appropriate professional context.
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