Case study · eCommerce
Ariston Foods / Amphipolis: B2B WooCommerce for Greek products in the UK market.
A wholesale store for professionals in the United Kingdom and Europe, combining controlled partner access, special pricing and a catalogue of Greek food, drinks and delicatessen products.
WooCommerce · B2B access- Client
- Ariston Foods / Amphipolis
- Sector
- Food wholesale · UK & Europe
- Platform
- WooCommerce · B2B access
- Scope
- B2B commerce UX · WooCommerce development · Partner access
Project thinking
From brief to working system
The decisions behind the interface matter as much as the final screen.
The brief
Ariston Foods, also presented through the Amphipolis commercial identity, needed a B2B channel for Greek food, drinks and delicatessen products serving professionals in the UK and Europe.
- An international professional audience
- Greek products and delicatessen
- A wholesale catalogue
Access for approved partners only
Commercial information does not operate as a public retail store. Partner login determines access to the catalogue, special pricing and trading terms.
- Registered partner login
- Controlled wholesale pricing
- Protected commercial information
A catalogue designed for professional purchasing
Categories and products were organised to help buyers navigate an extensive catalogue quickly and order the appropriate quantities.
- Clear categorisation
- Professional quantities
- Responsive navigation
WooCommerce adapted to wholesale
The platform connects product and order administration with B2B rules while retaining WordPress flexibility for content and commercial communication.
- WooCommerce order management
- B2B customisation
- Content and commerce on one foundation
Delivered value
What the solution connects
The outcome is described through delivered capabilities—not invented performance figures.
The professional catalogue operates behind controlled access
Approved partners see the relevant prices and terms
Wholesale ordering remains manageable across a large catalogue
The commercial experience begins with the partner relationship—not a public retail price.
Access, catalogue, pricing and ordering are organised around the professional buyer.
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The right solution starts with the real operating need.
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