Case study · Website
270 Hike Club: hiking excursions become a clear journey from first look to meaningful enquiry.
The custom WordPress website organises 270 Hike Club excursions with clear date, duration, difficulty, availability and pricing information, detailed route pages, custom forms and a rich photographic experience.
Custom WordPress theme · Excursion content model · Custom forms- Client
- 270 Hike Club
- Sector
- Outdoor tourism · Hiking excursions
- Platform
- Custom WordPress theme · Excursion content model · Custom forms
- Scope
- Content & conversion strategy · Custom UX/UI · Custom WordPress theme
Project thinking
From brief to working system
The decisions behind the interface matter as much as the final screen.
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The brief
270 Hike Club needed a digital base that could carry its own philosophy: hiking from Western Greece, a human pace, meaningful guidance and clear information for people with different levels of experience.
- A distinctive identity rooted in Western Greece
- No-pressure, no-performance positioning
- Trust before participation
A custom WordPress structure for every route
The custom theme organises excursions in a dedicated archive and detailed pages. Date, duration, difficulty, availability and price appear early, while itinerary, inclusions, required equipment, safety, weather, imagery and related excursions complete the information journey.
- Custom excursion content model
- Archive and detail pages
- Structured trip facts, itinerary and related content
Custom forms for meaningful contact
The interest form adapts to participant count and captures contact details, first and last name, age and hiking experience, together with the required consents. A second, simpler form serves general questions.
- Dynamic participant handling
- Dedicated contact form
- Consent, terms and security checks
The community becomes part of the experience
The team’s approach, the people and their experience, collaborations, FAQs, stories and extensive gallery are not secondary pages. Together they help visitors understand what walking with 270 Hike Club actually feels like.
- People-led storytelling
- FAQ and practical preparation
- Responsive photographic archive
Delivered value
What the solution connects
The outcome is described through delivered capabilities—not invented performance figures.
Each excursion presents date, duration, difficulty, availability, price, itinerary, inclusions, equipment and safety context before the enquiry
The custom interest form adapts to participant count and collects the practical information the team needs for a useful follow-up
Stories, FAQs, the photographic archive and related excursions connect practical information with the human philosophy of 270 Hike Club
A hiking excursion should begin with the right information — before the backpack is even on.
From choosing a route to submitting an enquiry, content, forms and photography work as one consistent experience of preparation and trust.
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