.firstidea-eshop-advertising-insight{--advertising-ink:#0b2027;--advertising-paper:#f8fbf7;--advertising-aqua:#55cbd0;--advertising-aqua-deep:#098e98;--advertising-coral:#ff735f;--advertising-line:#0b202729}.advertising-answer-panel{isolation:isolate;background:linear-gradient(145deg,#f7fbf6 0%,#fff 52%,#e9f7f6 100%);border:1px solid #088e9838;border-radius:1.7rem;margin:0 0 clamp(3rem,7vw,5rem);padding:clamp(1.75rem,4vw,3.3rem);position:relative;overflow:hidden}.advertising-answer-panel:before{z-index:-1;pointer-events:none;content:"";background:repeating-linear-gradient(135deg,#0000 0 1.25rem,#55cbd01f 1.25rem 1.35rem);width:16rem;height:7rem;position:absolute;top:-4rem;left:-3rem;transform:rotate(-5deg)}.advertising-answer-panel h2{max-width:19ch;margin:1rem 0 1.25rem;font-size:clamp(2.2rem,4.25vw,3.9rem);line-height:.99}.advertising-answer-panel>p:not(.eyebrow){max-width:48rem;margin-bottom:0}.paid-demand-ledger{pointer-events:none;background:linear-gradient(#ffffff0d 1px,transparent 1px) 0 0/100% 2.9rem, var(--advertising-ink);color:#fff;border:1px solid #0b202747;border-radius:1.15rem;grid-template-columns:repeat(2,minmax(0,1fr));gap:.7rem;min-height:20rem;padding:1.2rem;display:grid;position:relative;transform:rotate(1.15deg);box-shadow:0 1.35rem 2.5rem #0b202729}.paid-demand-ledger:after{content:"";background:#ff735fad;width:5.2rem;height:1rem;position:absolute;top:-.45rem;right:1.15rem;transform:rotate(-2deg)}.paid-demand-ledger>span{color:#9cb3b7;font-size:var(--font-size-min);letter-spacing:.09em;grid-column:1/-1;padding:.2rem 0 .8rem;font-weight:800}.paid-demand-ledger>div{background:#ffffff0b;border:1px solid #ffffff24;border-radius:.75rem;grid-template-columns:auto 1fr;align-content:center;gap:.15rem .65rem;min-height:5.4rem;padding:.85rem;display:grid}.paid-demand-ledger i{color:var(--advertising-aqua);font-size:var(--font-size-min);grid-row:1/3;align-self:center;font-style:normal;font-weight:900}.paid-demand-ledger b{letter-spacing:.025em;align-self:end;font-size:clamp(.95rem,1.2vw,1.08rem)}.paid-demand-ledger em{color:#9cb3b7;font-size:var(--font-size-min);letter-spacing:.06em;font-style:normal;font-weight:700}.paid-demand-ledger>strong{background:var(--advertising-coral);color:#101d21;font-size:var(--font-size-min);letter-spacing:.05em;border-radius:.25rem;grid-column:1/-1;justify-self:end;margin-top:.2rem;padding:.45rem .7rem;transform:rotate(-1.3deg)}.advertising-readiness-grid,.advertising-channel-deck{grid-template-columns:repeat(2,minmax(0,1fr));gap:1rem;margin:1.5rem 0 clamp(3rem,6vw,5rem);display:grid}.advertising-readiness-grid>div,.advertising-channel-deck>div{border:1px solid var(--advertising-line);background:#fff;border-radius:1.2rem;min-height:14rem;padding:clamp(1.25rem,2.5vw,2rem);transition:border-color .28s,box-shadow .28s,transform .28s cubic-bezier(.22,1,.36,1);box-shadow:0 .8rem 1.8rem #0b20270b}.advertising-readiness-grid>div:first-child{background:#eaf8f8}.advertising-channel-deck>div{border-top:4px solid var(--advertising-aqua);background:linear-gradient(#fff 0%,#f7faf8 100%)}.advertising-channel-deck>div:nth-child(3){border-top-color:var(--advertising-coral)}.advertising-readiness-grid>div:hover,.advertising-channel-deck>div:hover{border-color:#088e9866;transform:translateY(-.3rem)rotate(-.2deg);box-shadow:0 1.2rem 2.5rem #0b202717}.advertising-readiness-grid>div>p:first-child,.advertising-channel-deck>div>p:first-child{color:var(--advertising-aqua-deep);font-size:var(--font-size-min);letter-spacing:.08em;margin:0 0 2.2rem;font-weight:850}.advertising-readiness-grid h3,.advertising-channel-deck h3{margin:0 0 .85rem;font-size:clamp(1.35rem,2.2vw,1.85rem);line-height:1.05}.advertising-readiness-grid>div>p:last-child,.advertising-channel-deck>div>p:last-child{color:#53676e;margin:0}.advertising-message-match{background:#edf8f7;border:1px solid #cadfe0;border-radius:1.25rem;grid-template-columns:1fr auto 1fr auto 1fr;align-items:stretch;gap:.75rem;margin:1.5rem 0 clamp(3rem,6vw,5rem);padding:1rem;display:grid}.advertising-message-match p{background:#fff;border-radius:.85rem;flex-direction:column;justify-content:center;min-height:8rem;padding:1rem;display:flex;margin:0!important}.advertising-message-match strong{color:var(--advertising-ink);font-size:clamp(1.05rem,1.7vw,1.35rem)}.advertising-message-match span{color:#596b72;font-size:var(--font-size-min);margin-top:.55rem;line-height:1.45}.advertising-message-match>i{color:var(--advertising-coral);align-self:center;font-size:1.5rem;font-style:normal}.advertising-profit-strip{background:var(--advertising-ink);color:#fff;border-radius:1.1rem;margin:1.5rem 0 clamp(3rem,6vw,5rem);padding:1.15rem;overflow:hidden}.advertising-profit-strip p{flex-wrap:wrap;align-items:center;gap:.65rem;display:flex;margin:0!important}.advertising-profit-strip span{color:#d5e2e3;font-size:var(--font-size-min);letter-spacing:.045em;border:1px solid #ffffff26;border-radius:.45rem;padding:.6rem .75rem;font-weight:800}.advertising-profit-strip b{color:var(--advertising-coral);font-size:1.2rem}.advertising-profit-strip strong{background:var(--advertising-aqua);color:var(--advertising-ink);font-size:var(--font-size-min);letter-spacing:.03em;border-radius:.45rem;margin-left:auto;padding:.7rem .85rem}.advertising-flight-board{border:1px solid var(--advertising-line);background:#f6f4ec;border-radius:1.25rem;grid-template-columns:repeat(4,minmax(0,1fr));gap:.8rem;margin:1.5rem 0 clamp(3rem,6vw,5rem);padding:1rem;display:grid}.advertising-flight-board p{background:#fff;border-radius:.75rem;min-height:13rem;padding:1.2rem;position:relative;transform:rotate(-.5deg);box-shadow:0 .5rem 1.2rem #0b20270d;margin:0!important}.advertising-flight-board p:nth-child(2n){transform:rotate(.65deg)}.advertising-flight-board i{color:var(--advertising-coral);font-size:var(--font-size-min);margin:0 0 2rem;font-style:normal;font-weight:900;display:block}.advertising-flight-board strong,.advertising-flight-board span{display:block}.advertising-flight-board strong{color:var(--advertising-ink);margin-bottom:.65rem;font-size:clamp(1rem,1.55vw,1.2rem)}.advertising-flight-board span{color:#5b6c72;font-size:var(--font-size-min);line-height:1.5}.firstidea-eshop-advertising-insight details{border-color:#0b202729}.firstidea-eshop-advertising-insight details[open]{background:#f7fbfa;border-color:#088e9857}@media (width<=58rem){.advertising-message-match{grid-template-columns:1fr}.advertising-message-match>i{transform:rotate(90deg)}.advertising-flight-board{grid-template-columns:repeat(2,minmax(0,1fr))}}@media (width<=42rem){.advertising-readiness-grid,.advertising-channel-deck,.advertising-flight-board{grid-template-columns:1fr}.paid-demand-ledger{grid-template-columns:1fr;min-height:0;transform:none}.paid-demand-ledger>span,.paid-demand-ledger>strong{grid-column:1}.advertising-profit-strip p{align-items:stretch}.advertising-profit-strip span,.advertising-profit-strip strong{width:100%}.advertising-profit-strip b{display:none}}@media (prefers-reduced-motion:reduce){.advertising-readiness-grid>div,.advertising-channel-deck>div,.advertising-flight-board p,.paid-demand-ledger{transition:none!important;transform:none!important}}.article-content .advertising-answer-panel{grid-template-rows:auto auto auto!important;grid-template-columns:minmax(0,1.05fr) minmax(19rem,.95fr)!important;align-items:start!important;gap:0 clamp(1.5rem,3vw,2.75rem)!important;min-height:0!important;padding:clamp(1.75rem,3vw,3rem)!important;display:grid!important}.article-content .advertising-answer-panel>.eyebrow{grid-area:1/1/auto/-1!important;margin:0 0 .9rem!important}.article-content .advertising-answer-panel>h2{letter-spacing:-.06em!important;overflow-wrap:normal!important;grid-area:2/1/auto/-1!important;width:auto!important;max-width:18ch!important;margin:0 0 clamp(1.6rem,3vw,2.4rem)!important;font-size:clamp(2.25rem,3.4vw,3.75rem)!important;line-height:.98!important}.article-content .advertising-answer-panel>p:not(.eyebrow){grid-area:3/1!important;align-self:start!important;max-width:34rem!important;margin:0!important}.article-content .advertising-answer-panel>.paid-demand-ledger{grid-area:3/2!important;align-self:stretch!important;width:100%!important;max-width:none!important;min-height:20rem!important;margin:0!important;position:relative!important;inset:auto!important;transform:none!important}@media (width<=58rem){.article-content .advertising-answer-panel{grid-template-columns:1fr!important}.article-content .advertising-answer-panel>:is(.eyebrow,h2,p:not(.eyebrow),.paid-demand-ledger){grid-area:auto/1!important}.article-content .advertising-answer-panel>p:not(.eyebrow){max-width:48rem!important;margin-bottom:1.75rem!important}}@media (width<=46rem){.article-content .advertising-answer-panel{padding:1.35rem!important}.article-content .advertising-answer-panel>h2{font-size:clamp(2rem,10vw,3rem)!important}}