{"id":5687,"date":"2026-08-16T19:58:36","date_gmt":"2026-08-16T16:58:36","guid":{"rendered":"https:\/\/firstidea.gr\/?post_type=portfolio&#038;p=5687"},"modified":"2026-08-18T10:44:25","modified_gmt":"2026-08-18T07:44:25","slug":"baby-kids-woocommerce-store-carrel","status":"publish","type":"portfolio","link":"https:\/\/www.firstidea.gr\/en\/projects\/baby-kids-woocommerce-store-carrel\/","title":{"rendered":"Baby &#038; Kids WooCommerce Store Development \u2013 carrel.gr"},"content":{"rendered":"\n<div class=\"wp-block-group firstidea-project-content is-layout-flow wp-block-group-is-layout-flow\">\n\t\n\t<div class=\"wp-block-group alignfull case-hero case-hero--website is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\n\t\t<div class=\"wp-block-group site-container case-hero__grid is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\n\t\t\t<div class=\"wp-block-group case-hero__copy motion-reveal is-visible is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\t\n\t\t\t\t<p class=\"breadcrumbs breadcrumbs--dark wp-block-paragraph\"><a href=\"\/en\/projects\/\">Work<\/a><span>\/<\/span><span>Baby &amp; Kids WooCommerce Store Development \u2013 carrel.gr<\/span><\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<p class=\"eyebrow eyebrow--light wp-block-paragraph\"><span aria-hidden=\"true\"><\/span> Case study \u00b7 eShop<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h1 class=\"wp-block-heading\">Carrel: a premium WooCommerce ecosystem for products, care and early family experiences.<\/h1>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<p class=\"case-hero__lead wp-block-paragraph\">The store combines a substantial baby and children\u2019s catalogue, detailed filters, wishlists and comparison with Baby Spa, editorial content and complete commerce journeys.<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-buttons hero-actions is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/contact\/\">Discuss a similar project <span aria-hidden=\"true\">\u2192<\/span><\/a><\/div><div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/projects\/\">All projects<\/a><\/div><\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t<figure class=\"wp-block-image size-full case-hero__figure motion-reveal motion-delay-1 is-visible\" data-parallax=\"10\"><img loading=\"lazy\" src=\"\/wp-content\/themes\/firstidea\/assets\/images\/projects\/details\/carrel-cover-4x3-v1.webp\" alt=\"The responsive Carrel WooCommerce store\" width=\"1440\" height=\"1080\" decoding=\"async\"><i aria-hidden=\"true\"><\/i><b aria-hidden=\"true\">WordPress \u00b7 WooCommerce<\/b><\/figure>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\n\t\n\t<section class=\"case-facts\" aria-label=\"Project facts\"><dl class=\"site-container case-facts__grid\"><div><dt>Client<\/dt><dd>carrel.gr<\/dd><\/div><div><dt>Sector<\/dt><dd>Baby, kids &amp; family retail<\/dd><\/div><div><dt>Platform<\/dt><dd>WordPress \u00b7 WooCommerce<\/dd><\/div><div><dt>Scope<\/dt><dd>eCommerce UX \u00b7 WooCommerce development \u00b7 Catalogue architecture<\/dd><\/div><\/dl><\/section>\n\t\n\n\t\n\t<div class=\"wp-block-group alignfull case-story is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\n\t\t<div class=\"wp-block-group site-container case-story__grid is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\n\t\t\t<div class=\"wp-block-group case-story__intro motion-reveal is-layout-flow wp-block-group-is-layout-flow\"><p class=\"eyebrow wp-block-paragraph\"><span aria-hidden=\"true\"><\/span> Project thinking<\/p><h2 class=\"wp-block-heading\">From brief to working system<\/h2><p class=\"wp-block-paragraph\">The decisions behind the interface matter as much as the final screen.<\/p><p class=\"case-story__live wp-block-paragraph\"><a href=\"https:\/\/carrel.gr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Visit the live website<\/span><strong>carrel.gr<\/strong><i aria-hidden=\"true\">\u2197\ufe0e<\/i><\/a><\/p><\/div>\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"wp-block-group case-story__chapters is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group case-story__chapter motion-reveal is-layout-flow wp-block-group-is-layout-flow\"><span class=\"case-story__index\" aria-hidden=\"true\">01<\/span><h3 class=\"wp-block-heading\">The brief<\/h3><p class=\"wp-block-paragraph\">Carrel needed a warm yet functional commercial presence for a catalogue serving babies, children, new parents, gifting and specialist services.<\/p><ul class=\"wp-block-list case-story__list\"><li>A broad product range<\/li><li>A premium, approachable identity<\/li><li>Multiple commerce requirements<\/li><\/ul><\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group case-story__chapter motion-reveal is-layout-flow wp-block-group-is-layout-flow\"><span class=\"case-story__index\" aria-hidden=\"true\">02<\/span><h3 class=\"wp-block-heading\">A premium identity that leads into the catalogue<\/h3><p class=\"wp-block-paragraph\">New arrivals, best sellers and selected products use a soft palette and clean photography, while Baby, Kids and Gifts create immediate shopping paths.<\/p><ul class=\"wp-block-list case-story__list\"><li>Editorial merchandising<\/li><li>Category-led entry points<\/li><li>Responsive WooCommerce UI<\/li><\/ul><\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group case-story__chapter motion-reveal is-layout-flow wp-block-group-is-layout-flow\"><span class=\"case-story__index\" aria-hidden=\"true\">03<\/span><h3 class=\"wp-block-heading\">Low-friction product discovery<\/h3><p class=\"wp-block-paragraph\">Detailed categories and filters for price, age, gender, colour, material and availability work with variants, search, wishlists and comparison.<\/p><ul class=\"wp-block-list case-story__list\"><li>Faceted product filters<\/li><li>Variants and availability<\/li><li>Search, wishlist and compare<\/li><\/ul><\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group case-story__chapter motion-reveal is-layout-flow wp-block-group-is-layout-flow\"><span class=\"case-story__index\" aria-hidden=\"true\">04<\/span><h3 class=\"wp-block-heading\">Content and services around the purchase<\/h3><p class=\"wp-block-paragraph\">A focused Baby Spa enquiry, advice for parents, delivery, return and payment information and newsletter journeys create a more complete commerce environment.<\/p><ul class=\"wp-block-list case-story__list\"><li>Baby Spa enquiry<\/li><li>Parent-focused articles<\/li><li>Commerce trust information<\/li><\/ul><\/div>\n\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\n\t\t\n\t<div class=\"wp-block-group alignfull case-media case-media--wide\"><div class=\"site-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full case-media__figure motion-reveal\"><img src=\"\/wp-content\/themes\/firstidea\/assets\/images\/projects\/details\/carrel-wide.webp\" alt=\"A premium baby and children\u2019s commerce experience\" width=\"2048\" height=\"1058\" loading=\"lazy\" decoding=\"async\"><\/figure><\/div><\/div>\n\t\n\t\n\t\n\t<div class=\"wp-block-group alignfull case-outcomes\"><div class=\"site-container case-outcomes__grid\"><div class=\"case-outcomes__copy motion-reveal is-layout-flow wp-block-group-is-layout-flow\"><p class=\"eyebrow eyebrow--light wp-block-paragraph\"><span aria-hidden=\"true\"><\/span> Delivered value<\/p><h2 class=\"wp-block-heading\">What the solution connects<\/h2><p class=\"wp-block-paragraph\">The outcome is described through delivered capabilities\u2014not invented performance figures.<\/p><p class=\"case-outcomes__live wp-block-paragraph\"><a href=\"https:\/\/carrel.gr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Visit live project <span aria-hidden=\"true\">\u2197\ufe0e<\/span><\/a><\/p><\/div><div class=\"case-outcomes__cards\"><article class=\"case-outcome motion-reveal\"><span>01<\/span><h3>Baby, Kids and Gifts provide immediate catalogue entry points<\/h3><i aria-hidden=\"true\"><\/i><\/article><article class=\"case-outcome motion-reveal\"><span>02<\/span><h3>Filters, search, wishlist and comparison support a large catalogue<\/h3><i aria-hidden=\"true\"><\/i><\/article><article class=\"case-outcome motion-reveal\"><span>03<\/span><h3>Baby Spa and editorial content extend the relationship beyond a purchase<\/h3><i aria-hidden=\"true\"><\/i><\/article><\/div><div class=\"case-signal-map\" aria-hidden=\"true\"><i><\/i><i><\/i><i><\/i><b>eshop \/ connected<\/b><\/div><\/div><\/div>\n\t\n\n\t\t\n\t<div class=\"wp-block-group alignfull case-detail-media case-detail-media--gallery\"><div class=\"site-container case-detail-media__grid\"><div class=\"case-detail-media__note motion-reveal\"><span>UI \/ 01\u201303<\/span><h2>A family-focused store has to combine a calm visual language with the precision of a demanding catalogue.<\/h2><p>Inspiration, product discovery, commerce reassurance and complementary services work as one connected experience from the first screen to checkout.<\/p><\/div><div class=\"case-detail-media__gallery is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\n\t<figure class=\"wp-block-image size-full case-detail-media__figure motion-reveal motion-delay-1\" data-tilt><img src=\"\/wp-content\/themes\/firstidea\/assets\/images\/projects\/details\/carrel-01.webp\" alt=\"Carrel catalogue and filter architecture\" width=\"1141\" height=\"1055\" loading=\"lazy\" decoding=\"async\"><figcaption class=\"wp-element-caption\"><span>UI 01 \/ 03<\/span>Premium commerce identity<\/figcaption><\/figure>\n\t\n\t\t\n\t<figure class=\"wp-block-image size-full case-detail-media__figure motion-reveal motion-delay-1\" data-tilt><img src=\"\/wp-content\/themes\/firstidea\/assets\/images\/projects\/details\/carrel-02.webp\" alt=\"Products, variants, wishlist and comparison\" width=\"1141\" height=\"1054\" loading=\"lazy\" decoding=\"async\"><figcaption class=\"wp-element-caption\"><span>UI 02 \/ 03<\/span>Catalogue discovery<\/figcaption><\/figure>\n\t\n\t\t\n\t<figure class=\"wp-block-image size-full case-detail-media__figure motion-reveal motion-delay-1\" data-tilt><img src=\"\/wp-content\/themes\/firstidea\/assets\/images\/projects\/details\/carrel-03.webp\" alt=\"Baby Spa and editorial content at Carrel\" width=\"1141\" height=\"1055\" loading=\"lazy\" decoding=\"async\"><figcaption class=\"wp-element-caption\"><span>UI 03 \/ 03<\/span>Content &amp; Baby Spa<\/figcaption><\/figure>\n\t\n\t\t<\/div><\/div><\/div>\n\t\n\t\n\t\n\t<div class=\"wp-block-group alignfull quality-section case-cta\"><div class=\"site-container quality-section__grid\"><div class=\"case-cta__artifact motion-reveal\" aria-hidden=\"true\"><div class=\"idea-lamp\"><div class=\"idea-lamp__halo\"><\/div><div class=\"idea-lamp__rays\"><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><\/div><div class=\"idea-lamp__glass\"><i><\/i><\/div><div class=\"idea-lamp__base\"><\/div><b>idea \/ next<\/b><\/div><span>eShop<\/span><\/div><div class=\"motion-reveal motion-delay-1 is-layout-flow wp-block-group-is-layout-flow\"><p class=\"eyebrow wp-block-paragraph\"><span aria-hidden=\"true\"><\/span> Your next project<\/p><h2 class=\"wp-block-heading\">The right solution starts with the real operating need.<\/h2><p class=\"quality-section__lead wp-block-paragraph\">Tell us what must change, what needs to connect and what success should look like for your team and customers.<\/p><div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/contact\/\">Discuss a similar project <span aria-hidden=\"true\">\u2192<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The store combines a substantial baby and children\u2019s catalogue, detailed filters, wishlists and comparison with Baby Spa, editorial content and complete commerce journeys.<\/p>\n","protected":false},"featured_media":8289,"template":"","project_type":[7],"project_platform":[16],"project_sector":[29],"project_commerce_model":[58],"class_list":["post-5687","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project_type-ecommerce"],"_links":{"self":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/portfolio\/5687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":45,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/portfolio\/5687\/revisions"}],"predecessor-version":[{"id":10204,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/portfolio\/5687\/revisions\/10204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/media\/8289"}],"wp:attachment":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/media?parent=5687"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/project_type?post=5687"},{"taxonomy":"project_platform","embeddable":true,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/project_platform?post=5687"},{"taxonomy":"project_sector","embeddable":true,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/project_sector?post=5687"},{"taxonomy":"project_commerce_model","embeddable":true,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/project_commerce_model?post=5687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}