{"id":529,"date":"2026-08-16T12:09:32","date_gmt":"2026-08-16T09:09:32","guid":{"rendered":"https:\/\/firstidea.gr\/?post_type=portfolio&#038;p=529"},"modified":"2026-08-18T10:44:24","modified_gmt":"2026-08-18T07:44:24","slug":"development-eshop-werstahl","status":"publish","type":"portfolio","link":"https:\/\/www.firstidea.gr\/en\/projects\/development-eshop-werstahl\/","title":{"rendered":"Corporate Website Development \u2013 werstahl.com"},"content":{"rendered":"\n<div class=\"wp-block-group firstidea-project-content is-layout-flow wp-block-group-is-layout-flow\">\n\t\n\t<div class=\"wp-block-group alignfull case-hero case-hero--website is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\n\t\t<div class=\"wp-block-group site-container case-hero__grid is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\n\t\t\t<div class=\"wp-block-group case-hero__copy motion-reveal is-visible is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\t\n\t\t\t\t<p class=\"breadcrumbs breadcrumbs--dark wp-block-paragraph\"><a href=\"\/en\/projects\/\">Work<\/a><span>\/<\/span><span>Corporate Website Development \u2013 werstahl.com<\/span><\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<p class=\"eyebrow eyebrow--light wp-block-paragraph\"><span aria-hidden=\"true\"><\/span> Case study \u00b7 Website<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h1 class=\"wp-block-heading\">Werstahl: energy systems and one coherent corporate identity for Greek and international audiences.<\/h1>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<p class=\"case-hero__lead wp-block-paragraph\">A bilingual Joomla website organising heating products and technical specifications as part of a wider rebranding and corporate-communications programme.<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-buttons hero-actions is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/contact\/\">Discuss a similar project <span aria-hidden=\"true\">\u2192<\/span><\/a><\/div><div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/projects\/\">All projects<\/a><\/div><\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t<figure class=\"wp-block-image size-full case-hero__figure motion-reveal motion-delay-1 is-visible\" data-parallax=\"10\"><img loading=\"lazy\" src=\"\/wp-content\/themes\/firstidea\/assets\/images\/projects\/details\/werstahl-hero.webp\" alt=\"The responsive bilingual Werstahl corporate website\" width=\"1530\" height=\"762\" decoding=\"async\"><i aria-hidden=\"true\"><\/i><b aria-hidden=\"true\">Joomla \u00b7 Multilingual corporate website<\/b><\/figure>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\n\t\n\t<section class=\"case-facts\" aria-label=\"Project facts\"><dl class=\"site-container case-facts__grid\"><div><dt>Client<\/dt><dd>werstahl.com<\/dd><\/div><div><dt>Sector<\/dt><dd>Heating &amp; energy systems<\/dd><\/div><div><dt>Platform<\/dt><dd>Joomla \u00b7 Multilingual corporate website<\/dd><\/div><div><dt>Scope<\/dt><dd>Brand direction \u00b7 Joomla development \u00b7 Multilingual structure<\/dd><\/div><\/dl><\/section>\n\t\n\n\t\n\t<div class=\"wp-block-group alignfull case-story is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\n\t\t<div class=\"wp-block-group site-container case-story__grid is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\n\t\t\t<div class=\"wp-block-group case-story__intro motion-reveal is-layout-flow wp-block-group-is-layout-flow\"><p class=\"eyebrow wp-block-paragraph\"><span aria-hidden=\"true\"><\/span> Project thinking<\/p><h2 class=\"wp-block-heading\">From brief to working system<\/h2><p class=\"wp-block-paragraph\">The decisions behind the interface matter as much as the final screen.<\/p><p class=\"case-story__live wp-block-paragraph\"><a href=\"https:\/\/werstahl.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Visit the live website<\/span><strong>werstahl.com<\/strong><i aria-hidden=\"true\">\u2197\ufe0e<\/i><\/a><\/p><\/div>\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"wp-block-group case-story__chapters is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group case-story__chapter motion-reveal is-layout-flow wp-block-group-is-layout-flow\"><span class=\"case-story__index\" aria-hidden=\"true\">01<\/span><h3 class=\"wp-block-heading\">The brief<\/h3><p class=\"wp-block-paragraph\">Werstahl needed a modern corporate presence capable of explaining a technical heating portfolio and supporting partnerships in Greece and abroad.<\/p><ul class=\"wp-block-list case-story__list\"><li>A technical product catalogue<\/li><li>Greek and international audiences<\/li><li>A consistent corporate image<\/li><\/ul><\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group case-story__chapter motion-reveal is-layout-flow wp-block-group-is-layout-flow\"><span class=\"case-story__index\" aria-hidden=\"true\">02<\/span><h3 class=\"wp-block-heading\">Product information for professional evaluation<\/h3><p class=\"wp-block-paragraph\">Biomass boilers, energy fireplaces, pellet stoves and related solutions are arranged in clear categories with the specifications a potential partner needs.<\/p><ul class=\"wp-block-list case-story__list\"><li>Organised categories<\/li><li>Detailed technical specifications<\/li><li>Content for B2B evaluation<\/li><\/ul><\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group case-story__chapter motion-reveal is-layout-flow wp-block-group-is-layout-flow\"><span class=\"case-story__index\" aria-hidden=\"true\">03<\/span><h3 class=\"wp-block-heading\">A bilingual corporate presence<\/h3><p class=\"wp-block-paragraph\">The Greek and English editions were designed as complete experiences, allowing the brand to communicate consistently across markets.<\/p><ul class=\"wp-block-list case-story__list\"><li>Greek and English content<\/li><li>An international orientation<\/li><li>Contact and partnership forms<\/li><\/ul><\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group case-story__chapter motion-reveal is-layout-flow wp-block-group-is-layout-flow\"><span class=\"case-story__index\" aria-hidden=\"true\">04<\/span><h3 class=\"wp-block-heading\">Rebranding beyond the screen<\/h3><p class=\"wp-block-paragraph\">The website became part of a wider corporate direction spanning the logo, business cards, printed material, video and email signatures.<\/p><ul class=\"wp-block-list case-story__list\"><li>A new corporate identity<\/li><li>Print and digital applications<\/li><li>Consistent communication at every touchpoint<\/li><\/ul><\/div>\n\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\n\t\t\n\t<div class=\"wp-block-group alignfull case-media case-media--wide\"><div class=\"site-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full case-media__figure motion-reveal\"><img src=\"\/wp-content\/themes\/firstidea\/assets\/images\/projects\/details\/werstahl-wide.webp\" alt=\"Werstahl corporate identity and energy products\" width=\"2537\" height=\"1311\" loading=\"lazy\" decoding=\"async\"><\/figure><\/div><\/div>\n\t\n\t\n\t\n\t<div class=\"wp-block-group alignfull case-outcomes\"><div class=\"site-container case-outcomes__grid\"><div class=\"case-outcomes__copy motion-reveal is-layout-flow wp-block-group-is-layout-flow\"><p class=\"eyebrow eyebrow--light wp-block-paragraph\"><span aria-hidden=\"true\"><\/span> Delivered value<\/p><h2 class=\"wp-block-heading\">What the solution connects<\/h2><p class=\"wp-block-paragraph\">The outcome is described through delivered capabilities\u2014not invented performance figures.<\/p><p class=\"case-outcomes__live wp-block-paragraph\"><a href=\"https:\/\/werstahl.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Visit live project <span aria-hidden=\"true\">\u2197\ufe0e<\/span><\/a><\/p><\/div><div class=\"case-outcomes__cards\"><article class=\"case-outcome motion-reveal\"><span>01<\/span><h3>The technical catalogue gains a legible structure<\/h3><i aria-hidden=\"true\"><\/i><\/article><article class=\"case-outcome motion-reveal\"><span>02<\/span><h3>Greek and international communication share one identity<\/h3><i aria-hidden=\"true\"><\/i><\/article><article class=\"case-outcome motion-reveal\"><span>03<\/span><h3>The website and corporate collateral work as one system<\/h3><i aria-hidden=\"true\"><\/i><\/article><\/div><div class=\"case-signal-map\" aria-hidden=\"true\"><i><\/i><i><\/i><i><\/i><b>website \/ connected<\/b><\/div><\/div><\/div>\n\t\n\n\t\t\n\t<div class=\"wp-block-group alignfull case-detail-media case-detail-media--gallery\"><div class=\"site-container case-detail-media__grid\"><div class=\"case-detail-media__note motion-reveal\"><span>UI \/ 01\u201304<\/span><h2>Technical information stays organised without losing the corporate story.<\/h2><p>Product categories, specifications and corporate material follow one visual and informational system.<\/p><\/div><div class=\"case-detail-media__gallery is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\n\t<figure class=\"wp-block-image size-full case-detail-media__figure motion-reveal motion-delay-1\" data-tilt><img src=\"\/wp-content\/themes\/firstidea\/assets\/images\/projects\/details\/werstahl-01.webp\" alt=\"Energy-product category on the Werstahl website\" width=\"1141\" height=\"1055\" loading=\"lazy\" decoding=\"async\"><figcaption class=\"wp-element-caption\"><span>UI 01 \/ 04<\/span>Catalogue<\/figcaption><\/figure>\n\t\n\t\t\n\t<figure class=\"wp-block-image size-full case-detail-media__figure motion-reveal motion-delay-1\" data-tilt><img src=\"\/wp-content\/themes\/firstidea\/assets\/images\/projects\/details\/werstahl-02.webp\" alt=\"Werstahl technical product page\" width=\"1141\" height=\"1054\" loading=\"lazy\" decoding=\"async\"><figcaption class=\"wp-element-caption\"><span>UI 02 \/ 04<\/span>Technical specifications<\/figcaption><\/figure>\n\t\n\t\t\n\t<figure class=\"wp-block-image size-full case-detail-media__figure motion-reveal motion-delay-1\" data-tilt><img src=\"\/wp-content\/themes\/firstidea\/assets\/images\/projects\/details\/werstahl-03.webp\" alt=\"Bilingual Werstahl corporate presentation\" width=\"1141\" height=\"1055\" loading=\"lazy\" decoding=\"async\"><figcaption class=\"wp-element-caption\"><span>UI 03 \/ 04<\/span>International presence<\/figcaption><\/figure>\n\t\n\t\t\n\t<figure class=\"wp-block-image size-full case-detail-media__figure motion-reveal motion-delay-1\" data-tilt><img src=\"\/wp-content\/themes\/firstidea\/assets\/images\/projects\/details\/werstahl-04.webp\" alt=\"Applications of the Werstahl visual identity\" width=\"1141\" height=\"1054\" loading=\"lazy\" decoding=\"async\"><figcaption class=\"wp-element-caption\"><span>UI 04 \/ 04<\/span>Brand applications<\/figcaption><\/figure>\n\t\n\t\t<\/div><\/div><\/div>\n\t\n\t\n\t\n\t<div class=\"wp-block-group alignfull quality-section case-cta\"><div class=\"site-container quality-section__grid\"><div class=\"case-cta__artifact motion-reveal\" aria-hidden=\"true\"><div class=\"idea-lamp\"><div class=\"idea-lamp__halo\"><\/div><div class=\"idea-lamp__rays\"><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><\/div><div class=\"idea-lamp__glass\"><i><\/i><\/div><div class=\"idea-lamp__base\"><\/div><b>idea \/ next<\/b><\/div><span>Website<\/span><\/div><div class=\"motion-reveal motion-delay-1 is-layout-flow wp-block-group-is-layout-flow\"><p class=\"eyebrow wp-block-paragraph\"><span aria-hidden=\"true\"><\/span> Your next project<\/p><h2 class=\"wp-block-heading\">The right solution starts with the real operating need.<\/h2><p class=\"quality-section__lead wp-block-paragraph\">Tell us what must change, what needs to connect and what success should look like for your team and customers.<\/p><div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/contact\/\">Discuss a similar project <span aria-hidden=\"true\">\u2192<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A bilingual Joomla website organising heating products and technical specifications as part of a wider rebranding and corporate-communications programme.<\/p>\n","protected":false},"featured_media":8818,"template":"","project_type":[8],"project_platform":[19],"project_sector":[30],"class_list":["post-529","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project_type-website"],"_links":{"self":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/portfolio\/529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":135,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/portfolio\/529\/revisions"}],"predecessor-version":[{"id":10132,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/portfolio\/529\/revisions\/10132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/media\/8818"}],"wp:attachment":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/media?parent=529"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/project_type?post=529"},{"taxonomy":"project_platform","embeddable":true,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/project_platform?post=529"},{"taxonomy":"project_sector","embeddable":true,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/project_sector?post=529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}