{"id":1383,"date":"2026-08-16T13:59:01","date_gmt":"2026-08-16T10:59:01","guid":{"rendered":"https:\/\/firstidea.gr\/?post_type=portfolio&#038;p=1383"},"modified":"2026-08-18T10:44:24","modified_gmt":"2026-08-18T07:44:24","slug":"%ce%ba%ce%b1%cf%84%ce%b1%cf%83%ce%ba%ce%b5%cf%85%ce%ae-eshop-queenssecrets-gr","status":"publish","type":"portfolio","link":"https:\/\/www.firstidea.gr\/en\/projects\/%ce%ba%ce%b1%cf%84%ce%b1%cf%83%ce%ba%ce%b5%cf%85%ce%ae-eshop-queenssecrets-gr\/","title":{"rendered":"OpenCart Perfume &#038; Cosmetics eShop Development \u2013 Queen\u2019s Secrets"},"content":{"rendered":"\n<div class=\"wp-block-group firstidea-project-content is-layout-flow wp-block-group-is-layout-flow\">\n\t\n\t<div class=\"wp-block-group alignfull case-hero case-hero--commerce is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\n\t\t<div class=\"wp-block-group site-container case-hero__grid is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\n\t\t\t<div class=\"wp-block-group case-hero__copy motion-reveal is-visible is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\t\n\t\t\t\t<p class=\"breadcrumbs breadcrumbs--dark wp-block-paragraph\"><a href=\"\/en\/projects\/\">Work<\/a><span>\/<\/span><span>OpenCart Perfume &amp; Cosmetics eShop Development \u2013 Queen\u2019s Secrets<\/span><\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<p class=\"eyebrow eyebrow--light wp-block-paragraph\"><span aria-hidden=\"true\"><\/span> Case study \u00b7 eCommerce<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h1 class=\"wp-block-heading\">Queen\u2019s Secrets: a premium OpenCart store for fragrance, cosmetics and personal care.<\/h1>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<p class=\"case-hero__lead wp-block-paragraph\">A mobile-first online store combining custom aesthetics, clear large-catalogue organisation and the functionality required for day-to-day retail commerce.<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-buttons hero-actions is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/contact\/\">Discuss a similar project <span aria-hidden=\"true\">\u2192<\/span><\/a><\/div><div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/projects\/\">All projects<\/a><\/div><\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t<figure class=\"wp-block-image size-full case-hero__figure motion-reveal motion-delay-1 is-visible\" data-parallax=\"10\"><img loading=\"lazy\" src=\"\/wp-content\/themes\/firstidea\/assets\/images\/projects\/details\/queenssecrets-hero.webp\" alt=\"The Queen\u2019s Secrets OpenCart store on desktop and mobile\" width=\"2560\" height=\"1275\" decoding=\"async\"><i aria-hidden=\"true\"><\/i><b aria-hidden=\"true\">OpenCart \u00b7 B2C commerce<\/b><\/figure>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\n\t\n\t<section class=\"case-facts\" aria-label=\"Project facts\"><dl class=\"site-container case-facts__grid\"><div><dt>Client<\/dt><dd>Queen\u2019s Secrets<\/dd><\/div><div><dt>Sector<\/dt><dd>Beauty, fragrance &amp; home<\/dd><\/div><div><dt>Platform<\/dt><dd>OpenCart \u00b7 B2C commerce<\/dd><\/div><div><dt>Scope<\/dt><dd>Commerce UX \u00b7 OpenCart development \u00b7 Custom visual design<\/dd><\/div><\/dl><\/section>\n\t\n\n\t\n\t<div class=\"wp-block-group alignfull case-story is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\n\t\t<div class=\"wp-block-group site-container case-story__grid is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\n\t\t\t<div class=\"wp-block-group case-story__intro motion-reveal is-layout-flow wp-block-group-is-layout-flow\"><p class=\"eyebrow wp-block-paragraph\"><span aria-hidden=\"true\"><\/span> Project thinking<\/p><h2 class=\"wp-block-heading\">From brief to working system<\/h2><p class=\"wp-block-paragraph\">The decisions behind the interface matter as much as the final screen.<\/p><p class=\"case-story__live wp-block-paragraph\"><a href=\"https:\/\/queenssecrets.gr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Visit the live website<\/span><strong>queenssecrets.gr<\/strong><i aria-hidden=\"true\">\u2197\ufe0e<\/i><\/a><\/p><\/div>\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"wp-block-group case-story__chapters is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group case-story__chapter motion-reveal is-layout-flow wp-block-group-is-layout-flow\"><span class=\"case-story__index\" aria-hidden=\"true\">01<\/span><h3 class=\"wp-block-heading\">The brief<\/h3><p class=\"wp-block-paragraph\">The business needed a contemporary store for fragrance, cosmetics, care and home products that could combine a broad catalogue with a distinctive premium identity.<\/p><ul class=\"wp-block-list case-story__list\"><li>Multiple product categories<\/li><li>A strong visual identity<\/li><li>Mobile-first shopping<\/li><\/ul><\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group case-story__chapter motion-reveal is-layout-flow wp-block-group-is-layout-flow\"><span class=\"case-story__index\" aria-hidden=\"true\">02<\/span><h3 class=\"wp-block-heading\">A catalogue that remains easy to navigate<\/h3><p class=\"wp-block-paragraph\">Categories, filters, new arrivals and offers were organised so customers can narrow their choices without losing the brand experience.<\/p><ul class=\"wp-block-list case-story__list\"><li>Type and price filtering<\/li><li>New arrivals and offers<\/li><li>Clear product calls-to-action<\/li><\/ul><\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group case-story__chapter motion-reveal is-layout-flow wp-block-group-is-layout-flow\"><span class=\"case-story__index\" aria-hidden=\"true\">03<\/span><h3 class=\"wp-block-heading\">An experience supporting purchase decisions<\/h3><p class=\"wp-block-paragraph\">Large imagery, product information, wishlists and comparison tools give customers useful reference points before checkout.<\/p><ul class=\"wp-block-list case-story__list\"><li>High-quality product presentation<\/li><li>Wishlist and comparison<\/li><li>Clear shipping and return information<\/li><\/ul><\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group case-story__chapter motion-reveal is-layout-flow wp-block-group-is-layout-flow\"><span class=\"case-story__index\" aria-hidden=\"true\">04<\/span><h3 class=\"wp-block-heading\">OpenCart for daily operations<\/h3><p class=\"wp-block-paragraph\">Stock, promotions, customer accounts, payments and order tracking come together in one manageable commerce environment.<\/p><ul class=\"wp-block-list case-story__list\"><li>Inventory and promotion management<\/li><li>Customer accounts and order history<\/li><li>Payments and order tracking<\/li><\/ul><\/div>\n\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\n\t\t\n\t<div class=\"wp-block-group alignfull case-media case-media--wide\"><div class=\"site-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full case-media__figure motion-reveal\"><img src=\"\/wp-content\/themes\/firstidea\/assets\/images\/projects\/details\/queenssecrets-wide.webp\" alt=\"The premium Queen\u2019s Secrets homepage\" width=\"2537\" height=\"1311\" loading=\"lazy\" decoding=\"async\"><\/figure><\/div><\/div>\n\t\n\t\n\t\n\t<div class=\"wp-block-group alignfull case-outcomes\"><div class=\"site-container case-outcomes__grid\"><div class=\"case-outcomes__copy motion-reveal is-layout-flow wp-block-group-is-layout-flow\"><p class=\"eyebrow eyebrow--light wp-block-paragraph\"><span aria-hidden=\"true\"><\/span> Delivered value<\/p><h2 class=\"wp-block-heading\">What the solution connects<\/h2><p class=\"wp-block-paragraph\">The outcome is described through delivered capabilities\u2014not invented performance figures.<\/p><p class=\"case-outcomes__live wp-block-paragraph\"><a href=\"https:\/\/queenssecrets.gr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Visit live project <span aria-hidden=\"true\">\u2197\ufe0e<\/span><\/a><\/p><\/div><div class=\"case-outcomes__cards\"><article class=\"case-outcome motion-reveal\"><span>01<\/span><h3>Different product categories form a clear purchasing journey<\/h3><i aria-hidden=\"true\"><\/i><\/article><article class=\"case-outcome motion-reveal\"><span>02<\/span><h3>The premium identity remains consistent across desktop and mobile<\/h3><i aria-hidden=\"true\"><\/i><\/article><article class=\"case-outcome motion-reveal\"><span>03<\/span><h3>Offers, stock and orders are managed centrally<\/h3><i aria-hidden=\"true\"><\/i><\/article><\/div><div class=\"case-signal-map\" aria-hidden=\"true\"><i><\/i><i><\/i><i><\/i><b>ecommerce \/ connected<\/b><\/div><\/div><\/div>\n\t\n\n\t\t\n\t<div class=\"wp-block-group alignfull case-detail-media case-detail-media--gallery\"><div class=\"site-container case-detail-media__grid\"><div class=\"case-detail-media__note motion-reveal\"><span>UI \/ 01\u201303<\/span><h2>Premium aesthetics matter when they guide people clearly from category to product and cart.<\/h2><p>Design, catalogue and commercial functionality were treated as one purchasing experience.<\/p><\/div><div class=\"case-detail-media__gallery is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\n\t<figure class=\"wp-block-image size-full case-detail-media__figure motion-reveal motion-delay-1\" data-tilt><img src=\"\/wp-content\/themes\/firstidea\/assets\/images\/projects\/details\/queenssecrets-01.webp\" alt=\"Product organisation on Queen\u2019s Secrets\" width=\"1141\" height=\"1055\" loading=\"lazy\" decoding=\"async\"><figcaption class=\"wp-element-caption\"><span>UI 01 \/ 03<\/span>Premium storefront<\/figcaption><\/figure>\n\t\n\t\t\n\t<figure class=\"wp-block-image size-full case-detail-media__figure motion-reveal motion-delay-1\" data-tilt><img src=\"\/wp-content\/themes\/firstidea\/assets\/images\/projects\/details\/queenssecrets-02.webp\" alt=\"Queen\u2019s Secrets product page\" width=\"1141\" height=\"1054\" loading=\"lazy\" decoding=\"async\"><figcaption class=\"wp-element-caption\"><span>UI 02 \/ 03<\/span>Product discovery<\/figcaption><\/figure>\n\t\n\t\t\n\t<figure class=\"wp-block-image size-full case-detail-media__figure motion-reveal motion-delay-1\" data-tilt><img src=\"\/wp-content\/themes\/firstidea\/assets\/images\/projects\/details\/queenssecrets-03.webp\" alt=\"Responsive Queen\u2019s Secrets shopping experience\" width=\"1141\" height=\"1055\" loading=\"lazy\" decoding=\"async\"><figcaption class=\"wp-element-caption\"><span>UI 03 \/ 03<\/span>Mobile commerce<\/figcaption><\/figure>\n\t\n\t\t<\/div><\/div><\/div>\n\t\n\t\n\t\n\t<div class=\"wp-block-group alignfull quality-section case-cta\"><div class=\"site-container quality-section__grid\"><div class=\"case-cta__artifact motion-reveal\" aria-hidden=\"true\"><div class=\"idea-lamp\"><div class=\"idea-lamp__halo\"><\/div><div class=\"idea-lamp__rays\"><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><\/div><div class=\"idea-lamp__glass\"><i><\/i><\/div><div class=\"idea-lamp__base\"><\/div><b>idea \/ next<\/b><\/div><span>eCommerce<\/span><\/div><div class=\"motion-reveal motion-delay-1 is-layout-flow wp-block-group-is-layout-flow\"><p class=\"eyebrow wp-block-paragraph\"><span aria-hidden=\"true\"><\/span> Your next project<\/p><h2 class=\"wp-block-heading\">The right solution starts with the real operating need.<\/h2><p class=\"quality-section__lead wp-block-paragraph\">Tell us what must change, what needs to connect and what success should look like for your team and customers.<\/p><div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/contact\/\">Discuss a similar project <span aria-hidden=\"true\">\u2192<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A mobile-first online store combining custom aesthetics, clear large-catalogue organisation and the functionality required for day-to-day retail commerce.<\/p>\n","protected":false},"featured_media":9220,"template":"","project_type":[9],"project_platform":[17],"project_sector":[29],"project_commerce_model":[58],"class_list":["post-1383","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project_type-ecommerce"],"_links":{"self":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/portfolio\/1383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":107,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/portfolio\/1383\/revisions"}],"predecessor-version":[{"id":10151,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/portfolio\/1383\/revisions\/10151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/media\/9220"}],"wp:attachment":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/media?parent=1383"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/project_type?post=1383"},{"taxonomy":"project_platform","embeddable":true,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/project_platform?post=1383"},{"taxonomy":"project_sector","embeddable":true,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/project_sector?post=1383"},{"taxonomy":"project_commerce_model","embeddable":true,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/project_commerce_model?post=1383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}