{"id":11408,"date":"2026-09-16T13:11:56","date_gmt":"2026-09-16T10:11:56","guid":{"rendered":"https:\/\/www.firstidea.gr\/?post_type=portfolio&#038;p=11408"},"modified":"2026-09-16T13:25:16","modified_gmt":"2026-09-16T10:25:16","slug":"woocommerce-craft-store-redesign-kaiti-ergoxeira","status":"publish","type":"portfolio","link":"https:\/\/www.firstidea.gr\/en\/projects\/woocommerce-craft-store-redesign-kaiti-ergoxeira\/","title":{"rendered":"WooCommerce Craft Store Redesign \u2013 Kaiti Ergoxeira"},"content":{"rendered":"\n<div class=\"wp-block-group firstidea-project-content is-layout-flow wp-block-group-is-layout-flow\">\n\t\n\t<div class=\"wp-block-group alignfull case-hero case-hero--website\">\n\t\t<div class=\"wp-block-group site-container case-hero__grid\">\n\t\t\t<div class=\"wp-block-group case-hero__copy motion-reveal is-visible\">\n\t\t\t\t<p class=\"breadcrumbs breadcrumbs--dark\"><a href=\"https:\/\/www.firstidea.gr\/en\/projects\/\">Projects<\/a><span>\/<\/span><span>WooCommerce Craft Store Redesign \u2013 Kaiti Ergoxeira<\/span><\/p>\n\t\t\t\t<p class=\"eyebrow eyebrow--light\"><span aria-hidden=\"true\"><\/span> Case study \u00b7 eCommerce<\/p>\n\t\t\t\t<h1>Kaiti Ergoxeira: a heritage craft store moves into a modern, connected WooCommerce commerce system.<\/h1>\n\t\t\t\t<p class=\"case-hero__lead\">The rebuilt WooCommerce store turns a mature craft catalogue into a brand-led shopping experience, connecting dynamic navigation, search, checkout, payments, shipping, tracking and a carefully controlled data migration.<\/p>\n\t\t\t\t<div class=\"wp-block-buttons hero-actions\"><div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.firstidea.gr\/en\/contact\/\">Discuss a similar project <span aria-hidden=\"true\">\u2192<\/span><\/a><\/div><div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.firstidea.gr\/en\/projects\/\">All projects<\/a><\/div><\/div>\n\t\t\t<\/div>\n\t\t\t<figure class=\"wp-block-image size-full case-hero__figure motion-reveal motion-delay-1 is-visible\" data-parallax=\"10\"><img loading=\"lazy\" src=\"\/wp-content\/uploads\/2026\/09\/kaiti-cover-4x3-v1.webp\" alt=\"The new Kaiti Ergoxeira WooCommerce store on desktop and mobile\" width=\"1440\" height=\"1080\" decoding=\"async\"><i aria-hidden=\"true\"><\/i><b aria-hidden=\"true\">WordPress \u00b7 WooCommerce<\/b><\/figure>\n\t\t<\/div>\n\t<\/div>\n\n\t<section class=\"case-facts\" aria-label=\"Project facts\"><dl class=\"site-container case-facts__grid\"><div><dt>Client<\/dt><dd>Kaiti Ergoxeira<\/dd><\/div><div><dt>Sector<\/dt><dd>Craft, knitting, embroidery &amp; sewing retail<\/dd><\/div><div><dt>Platform<\/dt><dd>WordPress \u00b7 WooCommerce \u00b7 WoodMart<\/dd><\/div><div><dt>Scope<\/dt><dd>eCommerce strategy \u00b7 UX\/UI redesign \u00b7 Catalogue migration \u00b7 Commerce integrations<\/dd><\/div><\/dl><\/section>\n\n\t<div class=\"wp-block-group alignfull case-story\">\n\t\t<div class=\"wp-block-group site-container case-story__grid\">\n\t\t\t<div class=\"wp-block-group case-story__intro motion-reveal\"><p class=\"eyebrow\"><span aria-hidden=\"true\"><\/span> Project strategy<\/p><h2>From the brief to the working system<\/h2><p>The new experience had to look considered on screen and remain dependable behind it.<\/p><p class=\"case-story__live\"><a href=\"https:\/\/www.kaiti-ergoxeira.gr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>View the eShop live<\/span><strong>kaiti-ergoxeira.gr<\/strong><i aria-hidden=\"true\">\u2197\ufe0e<\/i><\/a><\/p><\/div>\n\t\t\t<div class=\"wp-block-group case-story__chapters\">\n\t\t\t\t<div class=\"wp-block-group case-story__chapter motion-reveal\"><span class=\"case-story__index\" aria-hidden=\"true\">01<\/span><h3>A transition that preserved the store\u2019s commercial memory<\/h3><p>Kaiti Ergoxeira has been operating since 1974, with a large catalogue, active customers, an order history and established day-to-day processes. The brief was not simply to refresh the storefront, but to move to a modern commerce system without interrupting sales, losing data or creating discontinuity for returning customers.<\/p><ul class=\"wp-block-list case-story__list\"><li>Operational continuity without closing online sales<\/li><li>Controlled migration of customers, orders and inventory<\/li><li>Preservation of brand recognition and business-critical URLs<\/li><\/ul><\/div>\n\t\t\t\t<div class=\"wp-block-group case-story__chapter motion-reveal\"><span class=\"case-story__index\" aria-hidden=\"true\">02<\/span><h3>The \u201cfriend Kaiti\u201d character at the centre of a brand-led experience<\/h3><p>The handmade Kaiti figure, warm colour system and editorial typography balance heritage with contemporary retail. Designed mobile-first, the visual language remains consistent from the homepage to navigation, search, mini cart and checkout.<\/p><ul class=\"wp-block-list case-story__list\"><li>Custom homepage and responsive visual system<\/li><li>Consistent UI across navigation, search, cart and checkout<\/li><li>Clear purchasing paths without visual clutter<\/li><\/ul><\/div>\n\t\t\t\t<div class=\"wp-block-group case-story__chapter motion-reveal\"><span class=\"case-story__index\" aria-hidden=\"true\">03<\/span><h3>A deep catalogue becomes easier to explore<\/h3><p>The catalogue spans knitting, embroidery, sewing, crafts and specialist materials. A dynamic category drawer and desktop mega menu are driven by the WooCommerce taxonomy, while FiboSearch, filters and structured product data reduce the distance between intent and selection.<\/p><ul class=\"wp-block-list case-story__list\"><li>Dynamic navigation without a second manually maintained taxonomy<\/li><li>Fast AJAX discovery across products, categories and SKU<\/li><li>Google Merchant and Meta feeds with consistent product data<\/li><\/ul><\/div>\n\t\t\t\t<div class=\"wp-block-group case-story__chapter motion-reveal\"><span class=\"case-story__index\" aria-hidden=\"true\">04<\/span><h3>Commerce operations move to the new system without gaps<\/h3><p>The checkout supports BOX NOW lockers, courier and store pickup, Viva online payments, Revolut Pay, Google Pay, Klarna, bank transfer and cash on delivery. Pricing and VAT, receipt or invoice selection, feeds, Consent Mode v2, security, transactional email and performance were configured as one production system.<\/p><ul class=\"wp-block-list case-story__list\"><li>Multiple shipping methods, locker selection and online payments<\/li><li>VAT handling, receipt\/invoice data and order-number continuity<\/li><li>Consent, analytics, feeds, security and performance tuning<\/li><\/ul><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wp-block-group alignfull case-media case-media--wide\"><div class=\"site-container\"><figure class=\"wp-block-image size-full case-media__figure motion-reveal\"><img src=\"\/wp-content\/uploads\/2026\/09\/kaiti-wide.webp\" alt=\"Kaiti\u2019s new brand-led WooCommerce experience across homepage, menu and product UI\" width=\"2048\" height=\"1058\" loading=\"lazy\" decoding=\"async\"><\/figure><\/div><\/div>\n\n\t<div class=\"wp-block-group alignfull case-outcomes\"><div class=\"site-container case-outcomes__grid\"><div class=\"case-outcomes__copy motion-reveal\"><p class=\"eyebrow eyebrow--light\"><span aria-hidden=\"true\"><\/span> What was delivered<\/p><h2>What the solution connects<\/h2><p>Identity, catalogue and commerce operations were designed as one production system.<\/p><p class=\"case-outcomes__live\"><a href=\"https:\/\/www.kaiti-ergoxeira.gr\/\" target=\"_blank\" rel=\"noopener noreferrer\">View the project live <span aria-hidden=\"true\">\u2197\ufe0e<\/span><\/a><\/p><\/div><div class=\"case-outcomes__cards\"><article class=\"case-outcome motion-reveal\"><span>01<\/span><h3>Kaiti\u2019s personality becomes a complete responsive shopping experience<\/h3><i aria-hidden=\"true\"><\/i><\/article><article class=\"case-outcome motion-reveal\"><span>02<\/span><h3>Dynamic navigation, FiboSearch and taxonomy organise a large catalogue<\/h3><i aria-hidden=\"true\"><\/i><\/article><article class=\"case-outcome motion-reveal\"><span>03<\/span><h3>Payments, shipping, feeds, consent and security work as one system<\/h3><i aria-hidden=\"true\"><\/i><\/article><\/div><div class=\"case-signal-map\" aria-hidden=\"true\"><i><\/i><i><\/i><i><\/i><b>eshop \/ connected<\/b><\/div><\/div><\/div>\n\n\t<div class=\"wp-block-group alignfull case-detail-media case-detail-media--gallery\"><div class=\"site-container case-detail-media__grid\"><div class=\"case-detail-media__note motion-reveal\"><span>UI \/ 01\u201303<\/span><h2>A mature eShop needs more than a new skin. It needs to change without losing its commercial memory.<\/h2><p>The visual redesign was tied to real data continuity, dynamic catalogue navigation and a checkout that supports the daily operation of physical stores and online orders.<\/p><\/div><div class=\"case-detail-media__gallery\">\n\t\t<figure class=\"wp-block-image size-full case-detail-media__figure motion-reveal motion-delay-1\" data-tilt><img src=\"\/wp-content\/uploads\/2026\/09\/kaiti-01.webp\" alt=\"Kaiti\u2019s dynamic category drawer on desktop and mobile\" width=\"1141\" height=\"1055\" loading=\"lazy\" decoding=\"async\"><figcaption class=\"wp-element-caption\"><span>UI 01 \/ 03<\/span>Dynamic catalogue navigation<\/figcaption><\/figure>\n\t\t<figure class=\"wp-block-image size-full case-detail-media__figure motion-reveal motion-delay-1\" data-tilt><img src=\"\/wp-content\/uploads\/2026\/09\/kaiti-02.webp\" alt=\"Categories, products and responsive product discovery in the new WooCommerce store\" width=\"1141\" height=\"1055\" loading=\"lazy\" decoding=\"async\"><figcaption class=\"wp-element-caption\"><span>UI 02 \/ 03<\/span>Catalogue &amp; product discovery<\/figcaption><\/figure>\n\t\t<figure class=\"wp-block-image size-full case-detail-media__figure motion-reveal motion-delay-1\" data-tilt><img src=\"\/wp-content\/uploads\/2026\/09\/kaiti-03.webp\" alt=\"Checkout with BOX NOW, multiple shipping options and online payments\" width=\"1141\" height=\"1055\" loading=\"lazy\" decoding=\"async\"><figcaption class=\"wp-element-caption\"><span>UI 03 \/ 03<\/span>Shipping, payments &amp; checkout<\/figcaption><\/figure>\n\t<\/div><\/div><\/div>\n\n\t<div class=\"wp-block-group alignfull quality-section case-cta\"><div class=\"site-container quality-section__grid\"><div class=\"case-cta__artifact motion-reveal\" aria-hidden=\"true\"><div class=\"idea-lamp\"><div class=\"idea-lamp__halo\"><\/div><div class=\"idea-lamp__rays\"><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><\/div><div class=\"idea-lamp__glass\"><i><\/i><\/div><div class=\"idea-lamp__base\"><\/div><b>idea \/ next<\/b><\/div><span>eShop<\/span><\/div><div class=\"motion-reveal motion-delay-1\"><p class=\"eyebrow\"><span aria-hidden=\"true\"><\/span> The next project<\/p><h2>The right solution starts with the real operational need.<\/h2><p class=\"quality-section__lead\">Tell us what must change, what needs to connect and how you define success for your team and customers.<\/p><div class=\"wp-block-buttons hero-actions\"><div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.firstidea.gr\/en\/contact\/\">Discuss a similar project <span aria-hidden=\"true\">\u2192<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n\t\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The rebuilt WooCommerce store turns a mature craft catalogue into a brand-led shopping experience, connecting dynamic navigation, search, checkout, payments, shipping, tracking and a carefully controlled data migration.<\/p>\n","protected":false},"featured_media":11409,"template":"","project_type":[9],"project_platform":[16],"project_sector":[29],"class_list":["post-11408","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project_type-ecommerce"],"_links":{"self":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/portfolio\/11408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":3,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/portfolio\/11408\/revisions"}],"predecessor-version":[{"id":11414,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/portfolio\/11408\/revisions\/11414"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/media\/11409"}],"wp:attachment":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/media?parent=11408"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/project_type?post=11408"},{"taxonomy":"project_platform","embeddable":true,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/project_platform?post=11408"},{"taxonomy":"project_sector","embeddable":true,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/project_sector?post=11408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}