{"id":106,"date":"2026-08-15T15:46:51","date_gmt":"2026-08-15T12:46:51","guid":{"rendered":"https:\/\/firstidea.gr\/?post_type=portfolio&#038;p=106"},"modified":"2026-08-18T10:44:23","modified_gmt":"2026-08-18T07:44:23","slug":"kataskevi-eshop-pepita-gr","status":"publish","type":"portfolio","link":"https:\/\/www.firstidea.gr\/en\/projects\/kataskevi-eshop-pepita-gr\/","title":{"rendered":"E-shop Development \u2013 pepita.gr"},"content":{"rendered":"\n<div class=\"wp-block-group firstidea-project-content is-layout-flow wp-block-group-is-layout-flow\">\n\t\n\t<div class=\"wp-block-group alignfull case-hero case-hero--commerce is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\n\t\t<div class=\"wp-block-group site-container case-hero__grid is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\n\t\t\t<div class=\"wp-block-group case-hero__copy motion-reveal is-visible is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\t\n\t\t\t\t<p class=\"breadcrumbs breadcrumbs--dark wp-block-paragraph\"><a href=\"\/en\/projects\/\">Work<\/a><span>\/<\/span><span>E-shop Development \u2013 pepita.gr<\/span><\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<p class=\"eyebrow eyebrow--light wp-block-paragraph\"><span aria-hidden=\"true\"><\/span> Case study \u00b7 eCommerce<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<h1 class=\"wp-block-heading\">Pepita: character-led eCommerce with clear product discovery.<\/h1>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<p class=\"case-hero__lead wp-block-paragraph\">An OpenCart store that carries Pepita\u2019s playful, educational personality into every collection without losing clarity across catalogue discovery and purchase.<\/p>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"wp-block-buttons hero-actions is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/contact\/\">Discuss a similar project <span aria-hidden=\"true\">\u2192<\/span><\/a><\/div><div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/projects\/\">All projects<\/a><\/div><\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t<figure class=\"wp-block-image size-full case-hero__figure motion-reveal motion-delay-1 is-visible\" data-parallax=\"10\"><img loading=\"lazy\" src=\"\/wp-content\/themes\/firstidea\/assets\/images\/projects\/details\/pepita-cover-4x3-v1.webp\" alt=\"The Pepita online store across desktop, laptop, tablet and mobile devices\" width=\"1440\" height=\"1080\" decoding=\"async\"><i aria-hidden=\"true\"><\/i><b aria-hidden=\"true\">OpenCart 3 \u00b7 Journal 3<\/b><\/figure>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\n\t\n\t<section class=\"case-facts\" aria-label=\"Project facts\"><dl class=\"site-container case-facts__grid\"><div><dt>Client<\/dt><dd>pepita.gr<\/dd><\/div><div><dt>Sector<\/dt><dd>Children\u2019s products &amp; retail<\/dd><\/div><div><dt>Platform<\/dt><dd>OpenCart 3 \u00b7 Journal 3<\/dd><\/div><div><dt>Scope<\/dt><dd>eCommerce UX \u00b7 Custom visual design \u00b7 OpenCart development<\/dd><\/div><\/dl><\/section>\n\t\n\n\t\n\t<div class=\"wp-block-group alignfull case-story is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\n\t\t<div class=\"wp-block-group site-container case-story__grid is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\n\t\t\t<div class=\"wp-block-group case-story__intro motion-reveal is-layout-flow wp-block-group-is-layout-flow\"><p class=\"eyebrow wp-block-paragraph\"><span aria-hidden=\"true\"><\/span> Project thinking<\/p><h2 class=\"wp-block-heading\">From brief to working system<\/h2><p class=\"wp-block-paragraph\">The decisions behind the interface matter as much as the final screen.<\/p><p class=\"case-story__live wp-block-paragraph\"><a href=\"https:\/\/pepita.gr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Visit the live website<\/span><strong>pepita.gr<\/strong><i aria-hidden=\"true\">\u2197\ufe0e<\/i><\/a><\/p><\/div>\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"wp-block-group case-story__chapters is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group case-story__chapter motion-reveal is-layout-flow wp-block-group-is-layout-flow\"><span class=\"case-story__index\" aria-hidden=\"true\">01<\/span><h3 class=\"wp-block-heading\">The brief<\/h3><p class=\"wp-block-paragraph\">Pepita combines a strong visual identity with a broad range of collections. The store needed to work as a dependable commercial tool while preserving the creative world of the brand throughout the buying journey.<\/p><ul class=\"wp-block-list case-story__list\"><li>Keep the brand personality recognisable<\/li><li>Organise collections and categories clearly<\/li><li>Support both browsing and targeted product search<\/li><\/ul><\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group case-story__chapter motion-reveal is-layout-flow wp-block-group-is-layout-flow\"><span class=\"case-story__index\" aria-hidden=\"true\">02<\/span><h3 class=\"wp-block-heading\">Brand-driven design<\/h3><p class=\"wp-block-paragraph\">Custom illustrations, characters, playful graphics and storytelling hero sections were connected through one consistent design system. The visual language is not decoration; it gives each collection a meaningful context.<\/p><ul class=\"wp-block-list case-story__list\"><li>Custom illustration and characters<\/li><li>Collection-level storytelling<\/li><li>A consistent visual language across the store<\/li><\/ul><\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group case-story__chapter motion-reveal is-layout-flow wp-block-group-is-layout-flow\"><span class=\"case-story__index\" aria-hidden=\"true\">03<\/span><h3 class=\"wp-block-heading\">Catalogue and product discovery<\/h3><p class=\"wp-block-paragraph\">Navigation was organised around collections and thematic sections, supported by filters, a clear product grid and easy movement between categories and subcategories.<\/p><ul class=\"wp-block-list case-story__list\"><li>Kids, Adults, Travel and School collections<\/li><li>Price, availability and attribute filters<\/li><li>Clear product presentation and related choices<\/li><\/ul><\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"wp-block-group case-story__chapter motion-reveal is-layout-flow wp-block-group-is-layout-flow\"><span class=\"case-story__index\" aria-hidden=\"true\">04<\/span><h3 class=\"wp-block-heading\">Commercial operation<\/h3><p class=\"wp-block-paragraph\">OpenCart 3 with Journal 3 provided the required flexibility in both design and structure. Product galleries, related products, a simplified checkout and newsletter integration connect the brand experience to day-to-day store operation.<\/p><ul class=\"wp-block-list case-story__list\"><li>Product pages with galleries and essential information<\/li><li>Cross-selling through related products<\/li><li>A simplified checkout journey<\/li><\/ul><\/div>\n\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n\n\t\t\n\t<div class=\"wp-block-group alignfull case-media case-media--wide\"><div class=\"site-container is-layout-flow wp-block-group-is-layout-flow\"><figure class=\"wp-block-image size-full case-media__figure motion-reveal\"><img src=\"\/wp-content\/themes\/firstidea\/assets\/images\/projects\/details\/pepita-big-8-1536x794.webp\" alt=\"Pepita brand storytelling section presented on a laptop mockup\" width=\"1439\" height=\"744\" loading=\"lazy\" decoding=\"async\"><\/figure><\/div><\/div>\n\t\n\t\n\t\n\t<div class=\"wp-block-group alignfull case-outcomes\"><div class=\"site-container case-outcomes__grid\"><div class=\"case-outcomes__copy motion-reveal is-layout-flow wp-block-group-is-layout-flow\"><p class=\"eyebrow eyebrow--light wp-block-paragraph\"><span aria-hidden=\"true\"><\/span> Delivered value<\/p><h2 class=\"wp-block-heading\">What the solution connects<\/h2><p class=\"wp-block-paragraph\">The outcome is described through delivered capabilities\u2014not invented performance figures.<\/p><p class=\"case-outcomes__live wp-block-paragraph\"><a href=\"https:\/\/pepita.gr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Visit live project <span aria-hidden=\"true\">\u2197\ufe0e<\/span><\/a><\/p><\/div><div class=\"case-outcomes__cards\"><article class=\"case-outcome motion-reveal\"><span>01<\/span><h3>Consistent brand experience<\/h3><i aria-hidden=\"true\"><\/i><\/article><article class=\"case-outcome motion-reveal\"><span>02<\/span><h3>Collection-led discovery<\/h3><i aria-hidden=\"true\"><\/i><\/article><article class=\"case-outcome motion-reveal\"><span>03<\/span><h3>Clear product-to-checkout flow<\/h3><i aria-hidden=\"true\"><\/i><\/article><\/div><div class=\"case-signal-map\" aria-hidden=\"true\"><i><\/i><i><\/i><i><\/i><b>ecommerce \/ connected<\/b><\/div><\/div><\/div>\n\t\n\n\t\t\n\t<div class=\"wp-block-group alignfull case-detail-media case-detail-media--gallery\"><div class=\"site-container case-detail-media__grid\"><div class=\"case-detail-media__note motion-reveal\"><span>UI \/ 01\u201303<\/span><h2>The brand personality continues all the way to checkout.<\/h2><p>Collections, filters, the product grid and the basket retain Pepita\u2019s character while keeping every stage of the buying journey clear for the customer.<\/p><\/div><div class=\"case-detail-media__gallery is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\n\t<figure class=\"wp-block-image size-full case-detail-media__figure motion-reveal motion-delay-1\" data-tilt><img src=\"\/wp-content\/themes\/firstidea\/assets\/images\/projects\/details\/pepita-1-8.webp\" alt=\"Collection-led navigation inside the Pepita online store\" width=\"1142\" height=\"1056\" loading=\"lazy\" decoding=\"async\"><figcaption class=\"wp-element-caption\"><span>UI 01 \/ 03<\/span>Collection-led navigation<\/figcaption><\/figure>\n\t\n\t\t\n\t<figure class=\"wp-block-image size-full case-detail-media__figure motion-reveal motion-delay-1\" data-tilt><img src=\"\/wp-content\/themes\/firstidea\/assets\/images\/projects\/details\/pepita-2-8.webp\" alt=\"Pepita product grid and catalogue filters\" width=\"1142\" height=\"1055\" loading=\"lazy\" decoding=\"async\"><figcaption class=\"wp-element-caption\"><span>UI 02 \/ 03<\/span>Product grid &amp; filters<\/figcaption><\/figure>\n\t\n\t\t\n\t<figure class=\"wp-block-image size-full case-detail-media__figure motion-reveal motion-delay-1\" data-tilt><img src=\"\/wp-content\/themes\/firstidea\/assets\/images\/projects\/details\/pepita-3-8.webp\" alt=\"Pepita shopping basket and order summary\" width=\"1142\" height=\"1056\" loading=\"lazy\" decoding=\"async\"><figcaption class=\"wp-element-caption\"><span>UI 03 \/ 03<\/span>Basket &amp; order summary<\/figcaption><\/figure>\n\t\n\t\t<\/div><\/div><\/div>\n\t\n\t\n\t\n\t<div class=\"wp-block-group alignfull quality-section case-cta\"><div class=\"site-container quality-section__grid\"><div class=\"case-cta__artifact motion-reveal\" aria-hidden=\"true\"><div class=\"idea-lamp\"><div class=\"idea-lamp__halo\"><\/div><div class=\"idea-lamp__rays\"><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><i><\/i><\/div><div class=\"idea-lamp__glass\"><i><\/i><\/div><div class=\"idea-lamp__base\"><\/div><b>idea \/ next<\/b><\/div><span>eCommerce<\/span><\/div><div class=\"motion-reveal motion-delay-1 is-layout-flow wp-block-group-is-layout-flow\"><p class=\"eyebrow wp-block-paragraph\"><span aria-hidden=\"true\"><\/span> Your next project<\/p><h2 class=\"wp-block-heading\">The right solution starts with the real operating need.<\/h2><p class=\"quality-section__lead wp-block-paragraph\">Tell us what must change, what needs to connect and what success should look like for your team and customers.<\/p><div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/contact\/\">Discuss a similar project <span aria-hidden=\"true\">\u2192<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>An OpenCart store that carries Pepita\u2019s playful, educational personality into every collection without losing clarity across catalogue discovery and purchase.<\/p>\n","protected":false},"featured_media":8186,"template":"","project_type":[9],"project_platform":[17],"project_sector":[29],"class_list":["post-106","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project_type-ecommerce"],"_links":{"self":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/portfolio\/106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":159,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/portfolio\/106\/revisions"}],"predecessor-version":[{"id":10124,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/portfolio\/106\/revisions\/10124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/media\/8186"}],"wp:attachment":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/media?parent=106"}],"wp:term":[{"taxonomy":"project_type","embeddable":true,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/project_type?post=106"},{"taxonomy":"project_platform","embeddable":true,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/project_platform?post=106"},{"taxonomy":"project_sector","embeddable":true,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/project_sector?post=106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}