{"id":354,"date":"2026-08-16T04:19:28","date_gmt":"2026-08-16T01:19:28","guid":{"rendered":"https:\/\/firstidea.gr\/business-promotion-with-qr-nfc-firstidea\/"},"modified":"2026-09-13T22:23:57","modified_gmt":"2026-09-13T19:23:57","slug":"business-promotion-with-qr-nfc-firstidea","status":"publish","type":"page","link":"https:\/\/www.firstidea.gr\/en\/business-promotion-with-qr-nfc-firstidea\/","title":{"rendered":"Business Promotion with QR &#038; NFC"},"content":{"rendered":"<div class=\"wp-block-group firstidea-pilot-content firstidea-nfc-supporting-content is-layout-flow wp-block-group-is-layout-flow\"><section class=\"nfc-supporting-hero\" aria-labelledby=\"nfc-supporting-title\"><div class=\"site-container nfc-supporting-hero__grid\"><div class=\"motion-reveal is-visible\"><nav class=\"breadcrumbs\" aria-label=\"Breadcrumb\"><a href=\"\/en\/\">Firstidea<\/a><span>\/<\/span><span>Business promotion with QR &amp; NFC<\/span><\/nav><p class=\"eyebrow\"><span><\/span> QR + NFC \/ Brand activation<\/p><h1 id=\"nfc-supporting-title\">QR &#038; NFC that connect your space <em>with the next action.<\/em><\/h1><p class=\"internal-hero__lead\">We plan QR and NFC touchpoints for stores, hospitality and professional meetings: from the message on the object to the page that opens on a phone. Start with the action you want to make easier.<\/p><div class=\"hero-actions\"><a class=\"button button--dark\" href=\"\/en\/contact\/?topic=nfc#contact-form\">Discuss your QR \/ NFC setup <span aria-hidden=\"true\">\u2192<\/span><\/a><a class=\"button button--ghost\" href=\"\/en\/product-category\/nfc-products\/\">Explore ready-made products<\/a><\/div><\/div><div class=\"nfc-supporting-artifact motion-reveal motion-delay-1 is-visible\" aria-hidden=\"true\"><span>PHYSICAL<\/span><i><\/i><strong>SCAN<\/strong><i><\/i><span>DIGITAL<\/span><b>ACTION<\/b><\/div><\/div><\/section>\n<section class=\"nfc-supporting-options\" aria-labelledby=\"qr-applications\"><div class=\"site-container\"><div class=\"internal-section-heading motion-reveal\"><div><p class=\"eyebrow\"><span><\/span> Applications<\/p><h2 id=\"qr-applications\">Give every scan a clear purpose.<\/h2><\/div><p>Choose the action that helps your customer at that particular moment.<\/p><\/div><div class=\"nfc-supporting-options__grid\"><article><span>01<\/span><h3>At the counter<\/h3><p>A QR code on packaging or an NFC stand can open product instructions, a useful offer or your business review page. The message on the object explains what the customer will find.<\/p><\/article><article><span>02<\/span><h3>At the table or reception<\/h3><p>Give guests direct access to a menu, practical information or a booking page. A page designed for mobile makes the next step easier than searching through an entire website.<\/p><\/article><article><span>03<\/span><h3>At a meeting or event<\/h3><p>A card or printed display can lead to a professional profile, a portfolio or an enquiry form. Use a destination tailored to the conversation and offer a clear way to stay in touch.<\/p><\/article><\/div><\/div><\/section>\n<section class=\"nfc-supporting-options\" aria-labelledby=\"qr-deliverables\"><div class=\"site-container\"><div class=\"internal-section-heading motion-reveal\"><div><p class=\"eyebrow\"><span><\/span> Your setup<\/p><h2 id=\"qr-deliverables\">From the physical object to the page it opens.<\/h2><\/div><p>We agree the scope before implementation, whether you need one touchpoint or a coordinated set.<\/p><\/div><div class=\"nfc-supporting-options__grid\"><article><span>01<\/span><h3>Format &amp; design<\/h3><p>We select QR, NFC or a combination, then plan the format, placement and call to action around your brand. Materials, quantities and any production requirements are agreed for your specific application.<\/p><\/article><article><span>02<\/span><h3>Digital destination<\/h3><p>We organise the content and contact options on an existing page, an AboutMe profile or a custom landing page. A new page or integration is scoped separately when the application needs it.<\/p><\/article><article><span>03<\/span><h3>Checks &amp; handover<\/h3><p>We check scanning, NFC reading on compatible devices, links and the mobile journey. We explain how the destination is maintained and agree who owns future content updates and support.<\/p><\/article><\/div><\/div><\/section>\n<section class=\"nfc-supporting-options\" aria-labelledby=\"qr-process\"><div class=\"site-container\"><div class=\"internal-section-heading motion-reveal\"><div><p class=\"eyebrow\"><span><\/span> How we work<\/p><h2 id=\"qr-process\">A practical route from idea to use.<\/h2><\/div><p>Tell us where the touchpoint will be used and what you want someone to do after opening it.<\/p><\/div><div class=\"nfc-supporting-options__grid\"><article><span>01<\/span><h3>Define the action<\/h3><p>We identify the audience, location, desired action and existing website or profile. This determines whether a ready-made product is enough or a tailored setup makes more sense.<\/p><\/article><article><span>02<\/span><h3>Build &amp; test<\/h3><p>We prepare the agreed design and destination, then test a sample in its intended context before wider use. Readability, placement and the clarity of the next step matter as much as the technology.<\/p><\/article><article><span>03<\/span><h3>Launch &amp; review<\/h3><p>After delivery, we review the page journey and any agreed measurement. Where analytics and consent allow, visits and enquiry actions can inform improvements; a scan alone is not a sale or a lead.<\/p><\/article><\/div><\/div><\/section>\n<section class=\"aboutme-handoff\" aria-labelledby=\"qr-aboutme-title\"><div class=\"site-container\"><p class=\"eyebrow eyebrow--light\"><span><\/span> AboutMe \/ NFC + QR<\/p><h2 id=\"qr-aboutme-title\">Explore the AboutMe product experience.<\/h2><p>Explore NFC cards, stands and digital profiles through AboutMe. For ready-made products, continue to the product catalogue. For a setup with your own design or destination, tell Firstidea what you need.<\/p><div class=\"nfc-business-actions\" style=\"display:flex;flex-wrap:wrap;gap:1rem\"><a data-firstidea-aboutme-ready=\"live\" class=\"button button--aqua\" href=\"https:\/\/aboutme.gr\/?utm_source=firstidea&#038;utm_medium=referral&#038;utm_campaign=nfc_discovery&#038;utm_content=qr_nfc_activation_how#how-it-works\" target=\"_blank\" rel=\"noopener noreferrer\" data-firstidea-aboutme-destination=\"how-it-works\" data-firstidea-aboutme-placement=\"qr_nfc_activation_how\" data-firstidea-aboutme-locale=\"en\">How AboutMe works (Greek) <span aria-hidden=\"true\">\u2197\ufe0e<\/span><\/a><a class=\"button button--ghost\" href=\"\/en\/contact\/?topic=nfc#contact-form\">Ask about a custom setup<\/a><\/div><\/div><\/section>\n\t\r\n<section class=\"wp-block-group faq-section support-faq product-faq is-layout-flow wp-block-group-is-layout-flow\">\r\n\t\r\n\t<div class=\"wp-block-group site-container faq-section__grid is-layout-flow wp-block-group-is-layout-flow\">\r\n\t\t\r\n\t\t<div class=\"wp-block-group faq-section__intro motion-reveal is-layout-flow wp-block-group-is-layout-flow\">\r\n\t\t\t\r\n\t\t\t<p class=\"eyebrow wp-block-paragraph\"><span aria-hidden=\"true\"><\/span> FAQ<\/p>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t<h2 class=\"wp-block-heading\" id=\"product-faq-title\">Before your first scan.<\/h2>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t<p class=\"wp-block-paragraph\">Practical answers about compatibility, updates and the scope of your setup.<\/p>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t<p class=\"faq-section__link wp-block-paragraph\"><a href=\"\/en\/contact\/?topic=nfc#contact-form\">Ask about your setup <span aria-hidden=\"true\">\u2197\ufe0e<\/span><\/a><\/p>\n\t\t\t\n\t\t\t\t\t<\/div>\r\n\t\t\r\n\t\t\r\n\t\t<div class=\"wp-block-group faq-list is-layout-flow wp-block-group-is-layout-flow\">\r\n\t\t\t\t\t\r\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-1 is-layout-flow wp-block-details-is-layout-flow\"><summary>QR or NFC: which should I choose?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">QR is scanned with a phone camera. NFC opens the destination by bringing a compatible phone close to the tag, with NFC enabled where required. Using both gives visitors an alternative way to open the same page.<\/p><\/details>\r\n\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-2 is-layout-flow wp-block-details-is-layout-flow\"><summary>Do I need a new website?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">Not necessarily. We can use an existing suitable page or an AboutMe profile. A custom landing page is useful when the application needs different content, a dedicated form or a more specific journey.<\/p><\/details>\r\n\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-3 is-layout-flow wp-block-details-is-layout-flow\"><summary>Can I update the information later?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">Content at the same web address can be updated without changing the printed QR code. Changing the address itself depends on whether the setup uses a managed redirect or a rewritable NFC tag; we clarify this before production.<\/p><\/details>\r\n\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-1 is-layout-flow wp-block-details-is-layout-flow\"><summary>How much does a setup cost?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">Ready-made products are purchased through aboutme.gr, where current product details and prices are listed. Custom work is quoted according to design, quantities, page content, integrations and support. Send us the intended use and approximate quantity.<\/p><\/details>\r\n\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-2 is-layout-flow wp-block-details-is-layout-flow\"><summary>Does opening the page require internet access?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">A web destination needs an internet connection to load. NFC compatibility, phone settings and the material around the tag also affect use, so the final format should be tested in the environment where it will be placed.<\/p><\/details>\r\n\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\t\r\n<\/section>\r\n\r\n\t<\/div>","protected":false},"excerpt":{"rendered":"<p>QR and NFC business promotion for direct access to information, offers, products, reviews and connected digital experiences.<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-global","meta":{"footnotes":""},"class_list":["post-354","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/pages\/354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/comments?post=354"}],"version-history":[{"count":3,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/pages\/354\/revisions"}],"predecessor-version":[{"id":447,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/pages\/354\/revisions\/447"}],"wp:attachment":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/media?parent=354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}