{"id":11282,"date":"2026-08-26T13:10:16","date_gmt":"2026-08-26T10:10:16","guid":{"rendered":"https:\/\/www.firstidea.gr\/multilingual-websites-ecommerce\/"},"modified":"2026-09-13T01:33:32","modified_gmt":"2026-09-12T22:33:32","slug":"multilingual-websites-ecommerce","status":"publish","type":"page","link":"https:\/\/www.firstidea.gr\/en\/multilingual-websites-ecommerce\/","title":{"rendered":"Multilingual Websites &#038; eCommerce"},"content":{"rendered":"\n<div class=\"wp-block-group firstidea-pilot-content firstidea-specialist-content firstidea-multilingual-content multilingual-page is-layout-flow wp-block-group-is-layout-flow\">\n\n<section class=\"internal-hero specialist-hero specialist-hero--multilingual multilingual-hero\" aria-labelledby=\"multilingual-page-title\"><div class=\"site-container internal-hero__grid\"><div class=\"internal-hero__copy motion-reveal is-visible\"><nav class=\"breadcrumbs\" aria-label=\"Breadcrumb\"><a href=\"\/en\/\">Firstidea<\/a><span>\/<\/span><span>Multilingual websites &amp; eShops<\/span><\/nav><p class=\"eyebrow\"><span><\/span> Multilingual websites \/ eCommerce<\/p><h1 id=\"multilingual-page-title\">Multilingual websites and eShops where every language works as a <em>complete experience.<\/em><\/h1><p class=\"internal-hero__lead\">We design language architecture, CMS, SEO and commerce flows so content, products and checkout remain consistent in every market.<\/p><div class=\"hero-actions\"><a class=\"button button--aqua\" href=\"https:\/\/www.firstidea.gr\/en\/contact\/?topic=multilingual-build#contact-form\">Discuss your multilingual project <span aria-hidden=\"true\">\u2192<\/span><\/a><a class=\"button button--ghost\" href=\"#multilingual-process\">See the process<\/a><\/div><ul class=\"internal-hero__tags\" aria-label=\"Multilingual capabilities\"><li>WPML<\/li><li>hreflang<\/li><li>Multilingual SEO<\/li><li>eCommerce localisation<\/li><\/ul><\/div><div class=\"multilingual-locale-matrix motion-reveal motion-delay-1 is-visible\" aria-hidden=\"true\"><div class=\"multilingual-locale-matrix__head\">LOCALE MATRIX \/ ACTIVE<\/div><div class=\"multilingual-locale-matrix__row\"><span>EL<\/span><b>CONTENT<\/b><b>SEO<\/b><b>CHECKOUT<\/b><\/div><div class=\"multilingual-locale-matrix__row\"><span>EN<\/span><b>CONTENT<\/b><b>SEO<\/b><b>CHECKOUT<\/b><\/div><div class=\"multilingual-locale-matrix__row\"><span>+<\/span><b>READY FOR MARKET<\/b><\/div><div class=\"multilingual-locale-matrix__status\">LANGUAGE SYSTEM \/ CONNECTED<\/div><\/div><\/div><\/section>\n\n<section class=\"detail-signals specialist-signals multilingual-signals\" aria-labelledby=\"multilingual-signals-title\"><div class=\"site-container detail-signals__grid\"><div class=\"motion-reveal\"><p class=\"eyebrow\"><span><\/span> More than translated pages<\/p><h2 id=\"multilingual-signals-title\">An additional language affects the entire website.<\/h2><p>Pages, menus, metadata, forms, emails and commercial rules need to work as one system. A language switcher leading to incomplete versions is not enough.<\/p><\/div><ol class=\"detail-signal-list\"><li class=\"motion-reveal\"><span>01<\/span><div><h3>Each language serves a distinct audience<\/h3><p>Services, products, terminology and calls to action do not always need a literal copy of the primary version.<\/p><\/div><\/li><li class=\"motion-reveal\"><span>02<\/span><div><h3>Translations disappear inside the CMS<\/h3><p>The team cannot see which pages are complete, which need updating or which version requires review before publication.<\/p><\/div><\/li><li class=\"motion-reveal\"><span>03<\/span><div><h3>Multilingual SEO has technical gaps<\/h3><p>URLs, hreflang, canonical tags, metadata, sitemaps and internal links do not connect equivalent language versions correctly.<\/p><\/div><\/li><li class=\"motion-reveal\"><span>04<\/span><div><h3>Commerce changes by country or market<\/h3><p>Currency, tax, shipping, payment, availability and legal information require explicit decisions beyond product translation.<\/p><\/div><\/li><\/ol><\/div><\/section>\n\n<section class=\"specialist-scope multilingual-capabilities\" aria-labelledby=\"multilingual-capabilities-title\"><div class=\"site-container\"><div class=\"internal-section-heading internal-section-heading--light motion-reveal\"><div><p class=\"eyebrow eyebrow--light\"><span><\/span> Multilingual capabilities<\/p><h2 id=\"multilingual-capabilities-title\">Every language needs complete content, technical consistency and responsible management.<\/h2><\/div><p>Technology organises the relationships between versions. Quality also depends on terminology, approval and consistent future updates.<\/p><\/div><div class=\"specialist-scope__grid\"><article class=\"motion-reveal\"><span>01<\/span><h3>Languages, URLs &amp; navigation<\/h3><p>We design complete versions using folders, domains or another suitable structure, with a consistent language switcher and navigation.<\/p><\/article><article class=\"motion-reveal\"><span>02<\/span><h3>WPML &amp; appropriate tools<\/h3><p>We implement WPML or another technically suitable choice for WordPress, avoiding needless complexity and awkward management flows.<\/p><\/article><article class=\"motion-reveal\"><span>03<\/span><h3>SEO, GEO &amp; structured data<\/h3><p>Hreflang, canonical tags, metadata, schema, XML sitemaps and internal links are connected per language around genuinely relevant content.<\/p><\/article><article class=\"motion-reveal\"><span>04<\/span><h3>Multilingual eCommerce<\/h3><p>Products, categories, attributes, checkout, emails and customer accounts are treated as one complete commerce journey.<\/p><\/article><article class=\"motion-reveal\"><span>05<\/span><h3>Translation and review workflow<\/h3><p>We define who translates, who verifies terminology, when a page is complete and how future changes move through approval.<\/p><\/article><article class=\"motion-reveal\"><span>06<\/span><h3>QA for every language and device<\/h3><p>Layouts, text expansion, menus, forms, search, filters, emails and critical journeys are tested in every active version.<\/p><\/article><\/div><\/div><\/section>\n\n<section class=\"specialist-diagnostic multilingual-architecture\" aria-labelledby=\"multilingual-architecture-title\"><div class=\"site-container specialist-diagnostic__grid\"><div class=\"specialist-diagnostic__artifact multilingual-route-board motion-reveal\" aria-hidden=\"true\"><span>PAGE \/ LOCALE \/ MARKET<\/span><div><b>\/EL\/<\/b><b>\/EN\/<\/b><b>\/NEXT\/<\/b><\/div><strong>ONE BRAND.<br>COMPLETE<br>VERSIONS.<\/strong><small>URL \/ HREFLANG \/ CANONICAL<\/small><\/div><div class=\"specialist-diagnostic__copy motion-reveal motion-delay-1\"><p class=\"eyebrow\"><span><\/span> Language, country and market<\/p><h2 id=\"multilingual-architecture-title\">A language does not always represent a single geographic market.<\/h2><p>One English version may serve several countries, while two markets sharing a language may need different prices or information. These decisions come before CMS configuration.<\/p><p class=\"multilingual-seo-guide-link\">Need to review your existing Greek and English versions? Read our <a href=\"\/en\/blog\/seo-performance\/multilingual-seo-greek-english-website\/\">practical multilingual SEO guide<\/a>, including a page mapping example and a launch checklist.<\/p><div class=\"specialist-evidence-list\"><article><span>01<\/span><div><h3>Language versions<\/h3><p>Clear URLs, a language switcher and accurate mapping between equivalent pages.<\/p><\/div><\/article><article><span>02<\/span><div><h3>Local variations<\/h3><p>Different copy, contact details or commercial information where genuinely required.<\/p><\/div><\/article><article><span>03<\/span><div><h3>Technical signals<\/h3><p>Hreflang, canonical tags, sitemaps and metadata that agree with one another.<\/p><\/div><\/article><article><span>04<\/span><div><h3>Complete journeys<\/h3><p>Forms, search, checkout and emails remain in the language selected by the user.<\/p><\/div><\/article><\/div><\/div><\/div><\/section>\n\n<section class=\"multilingual-boundaries\" aria-labelledby=\"multilingual-boundaries-title\"><div class=\"site-container multilingual-boundaries__grid\"><div class=\"motion-reveal\"><p class=\"eyebrow eyebrow--light\"><span><\/span> Clear service boundaries<\/p><h2 id=\"multilingual-boundaries-title\">Technical implementation does not replace linguistic and legal responsibility.<\/h2><p>Firstidea organises the platform and content workflow. Translation, local accuracy and market compliance require the right specialists and an explicit agreement.<\/p><\/div><ul class=\"motion-reveal motion-delay-1\"><li>Machine translation is not assumed to be publication-ready copy.<\/li><li>The client approves terminology, products, prices and material local differences.<\/li><li>Tax, legal copy and terms of sale are reviewed by the appropriate advisers.<\/li><li>Adding a language does not itself guarantee organic rankings or sales.<\/li><\/ul><\/div><\/section>\n\n<section class=\"commerce-work multilingual-work\" aria-labelledby=\"multilingual-work-title\"><div class=\"site-container\"><div class=\"internal-section-heading motion-reveal\"><div><p class=\"eyebrow\"><span><\/span> Multilingual delivery in practice<\/p><h2 id=\"multilingual-work-title\">WordPress, WooCommerce and OpenCart with different content requirements.<\/h2><\/div><p>Three documented Firstidea projects where a bilingual experience is a genuine part of the implementation.<\/p><\/div><div class=\"commerce-work__grid\"><a class=\"commerce-work__card motion-reveal\" href=\"https:\/\/www.firstidea.gr\/en\/projects\/b2c-b2b-woocommerce-store-lydia-creations\/\"><figure><img src=\"http:\/\/www.firstidea.gr\/wp-content\/themes\/firstidea\/assets\/images\/projects\/details\/lydia-creations-hero.webp\" alt=\"Lydia Creations bilingual WooCommerce store\" width=\"2048\" height=\"1058\" loading=\"lazy\" decoding=\"async\"><\/figure><div><span>WooCommerce \u00b7 Bilingual B2C &amp; B2B<\/span><h3>Lydia Creations<\/h3><p>Bilingual fashion commerce for consumers and professional partners within one consistent WooCommerce experience.<\/p><strong>View the case study <i aria-hidden=\"true\">\u2197\ufe0e<\/i><\/strong><\/div><\/a><a class=\"commerce-work__card motion-reveal motion-delay-1\" href=\"https:\/\/www.firstidea.gr\/en\/projects\/development-eshop-noemahome\/\"><figure><img src=\"http:\/\/www.firstidea.gr\/wp-content\/themes\/firstidea\/assets\/images\/projects\/details\/noema-cover-4x3-v1.webp\" alt=\"Noema Home bilingual OpenCart store\" width=\"1440\" height=\"1080\" loading=\"lazy\" decoding=\"async\"><\/figure><div><span>OpenCart \u00b7 Bilingual catalogue<\/span><h3>Noema Home<\/h3><p>A large bilingual furniture and homeware catalogue with filters, commerce flows and XML updates.<\/p><strong>View the case study <i aria-hidden=\"true\">\u2197\ufe0e<\/i><\/strong><\/div><\/a><a class=\"commerce-work__card motion-reveal motion-delay-2\" href=\"https:\/\/www.firstidea.gr\/en\/projects\/custom-medical-website-zogana\/\"><figure><img src=\"http:\/\/www.firstidea.gr\/wp-content\/themes\/firstidea\/assets\/images\/projects\/details\/zogana-cover-4x3-v1.webp\" alt=\"Dr Sofia Zogana bilingual medical website\" width=\"1440\" height=\"1080\" loading=\"lazy\" decoding=\"async\"><\/figure><div><span>Custom WordPress \u00b7 Bilingual healthcare<\/span><h3>Dr Sofia Zogana<\/h3><p>Bilingual medical architecture with scientific information and a carefully considered appointment journey.<\/p><strong>View the case study <i aria-hidden=\"true\">\u2197\ufe0e<\/i><\/strong><\/div><\/a><\/div><\/div><\/section>\n\n<section class=\"custom-process specialist-process multilingual-process\" id=\"multilingual-process\" aria-labelledby=\"multilingual-process-title\"><div class=\"site-container\"><div class=\"internal-section-heading motion-reveal\"><div><p class=\"eyebrow\"><span><\/span> From market to complete version<\/p><h2 id=\"multilingual-process-title\">Five stages so no language remains half-finished.<\/h2><\/div><p>Publication follows only after content, technical signals and critical actions have been checked in the relevant version.<\/p><\/div><ol class=\"custom-process__list specialist-process__list\"><li class=\"motion-reveal\"><span>01<\/span><h3>Markets, languages and objectives<\/h3><p>We document the audience for each language, the content it needs and any local differences that affect operation.<\/p><\/li><li class=\"motion-reveal\"><span>02<\/span><h3>Architecture and content mapping<\/h3><p>URLs, templates, menus, taxonomies and relationships between equivalent pages or products are organised.<\/p><\/li><li class=\"motion-reveal\"><span>03<\/span><h3>Translation workflow and implementation<\/h3><p>The chosen tool supports a creation, review and publication process the team can use consistently.<\/p><\/li><li class=\"motion-reveal\"><span>04<\/span><h3>Content, commerce and SEO QA<\/h3><p>Every language is checked with real copy, products, metadata, forms, checkout and emails before publication.<\/p><\/li><li class=\"motion-reveal\"><span>05<\/span><h3>Controlled release and maintenance<\/h3><p>Versions can open in a considered sequence, with practical guidance for new pages, changes and future reviews.<\/p><\/li><\/ol><\/div><\/section>\n\n<section class=\"specialist-related multilingual-related\" aria-labelledby=\"multilingual-related-title\"><div class=\"site-container specialist-related__grid\"><div class=\"motion-reveal\"><p class=\"eyebrow eyebrow--light\"><span><\/span> Connected services<\/p><h2 id=\"multilingual-related-title\">Websites and eShops need different details\u2014and the same linguistic consistency.<\/h2><p>The multilingual project can use WordPress, WooCommerce, OpenCart or custom development, depending on content and operation.<\/p><\/div><div class=\"specialist-related__links motion-reveal motion-delay-1\"><a href=\"https:\/\/www.firstidea.gr\/en\/website-development\/\"><span>Website development<\/span><b>\u2197\ufe0e<\/b><\/a><a href=\"https:\/\/www.firstidea.gr\/en\/e-shop-development\/\"><span>eShop development<\/span><b>\u2197\ufe0e<\/b><\/a><a href=\"https:\/\/www.firstidea.gr\/en\/e-shop-development\/e-shop-development-with-wordpress-woocommerce\/\"><span>WooCommerce<\/span><b>\u2197\ufe0e<\/b><\/a><a href=\"https:\/\/www.firstidea.gr\/en\/e-shop-development\/e-shop-development-with-opencart\/\"><span>OpenCart<\/span><b>\u2197\ufe0e<\/b><\/a><\/div><\/div><\/section>\n\n<section class=\"growth-cta specialist-cta multilingual-cta\" aria-labelledby=\"multilingual-cta-title\"><div class=\"site-container growth-cta__grid\"><div class=\"motion-reveal\"><p class=\"eyebrow eyebrow--light\"><span><\/span> One brand \/ complete locales<\/p><h2 id=\"multilingual-cta-title\">Tell us which languages and markets the project needs to serve.<\/h2><p>We will organise technology, content, SEO and critical journeys before the next version is activated.<\/p><a href=\"https:\/\/www.firstidea.gr\/en\/contact\/?topic=multilingual-build#contact-form\">Request a multilingual proposal <b aria-hidden=\"true\">\u2197\ufe0e<\/b><\/a><\/div><div class=\"multilingual-release-board motion-reveal motion-delay-1\" aria-hidden=\"true\"><span>LOCALE RELEASE<\/span><div><b>CONTENT<\/b><i><\/i><b>TECH<\/b><i><\/i><b>QA<\/b><\/div><strong>READY<br>IN EVERY<br>LANGUAGE.<\/strong><small>TRANSLATE \/ REVIEW \/ PUBLISH<\/small><\/div><\/div><\/section>\n\n\r\n<section class=\"wp-block-group faq-section is-layout-flow wp-block-group-is-layout-flow\">\r\n\t\r\n\t<div class=\"wp-block-group site-container faq-section__grid is-layout-flow wp-block-group-is-layout-flow\">\r\n\t\t\r\n\t\t<div class=\"wp-block-group faq-section__intro motion-reveal is-layout-flow wp-block-group-is-layout-flow\">\r\n\t\t\t\r\n\t\t\t<p class=\"eyebrow wp-block-paragraph\"><span aria-hidden=\"true\"><\/span> FAQ<\/p>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t<h2 class=\"wp-block-heading\" id=\"multilingual-faq-title\">Frequently asked questions about multilingual websites and eShops.<\/h2>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t<p class=\"wp-block-paragraph\">Answers about WPML, translation, hreflang, URLs, currencies, QA and organic visibility.<\/p>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t<p class=\"faq-section__link wp-block-paragraph\"><a href=\"https:\/\/www.firstidea.gr\/en\/contact\/?topic=multilingual-build#contact-form\">Need more than two languages? <span aria-hidden=\"true\">\u2197\ufe0e<\/span><\/a><\/p>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t\t\r\n\t\t<div class=\"wp-block-group faq-list is-layout-flow wp-block-group-is-layout-flow\">\r\n\t\t\t\t\t\r\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-1 is-layout-flow wp-block-details-is-layout-flow\"><summary>Do you provide the translations?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">Our core service is multilingual architecture, technical implementation and quality assurance. Translation or multilingual copywriting is included only when explicitly agreed, with a suitable language professional and final client approval.<\/p><\/details>\r\n\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-2 is-layout-flow wp-block-details-is-layout-flow\"><summary>Do you use WPML for multilingual websites?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">Yes, WPML is a mature option for many WordPress projects. We still inspect themes, plugins, editorial needs, performance and the existing installation before recommending it.<\/p><\/details>\r\n\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-3 is-layout-flow wp-block-details-is-layout-flow\"><summary>Can an eShop use multiple languages and currencies?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">Yes, but language and currency are separate decisions. Pricing, tax, rounding, payments, shipping, stock and accounting operations need to be validated for each market.<\/p><\/details>\r\n\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-1 is-layout-flow wp-block-details-is-layout-flow\"><summary>Must every page exist in every language?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">Not always. Some markets may need different content. Navigation and the language switcher must behave clearly when an equivalent version does not exist.<\/p><\/details>\r\n\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-2 is-layout-flow wp-block-details-is-layout-flow\"><summary>What is hreflang and why is it important?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">Hreflang helps search engines understand language or regional variations of a URL. It must be reciprocal, consistent and aligned with canonical tags and indexation.<\/p><\/details>\r\n\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-3 is-layout-flow wp-block-details-is-layout-flow\"><summary>Are folders, subdomains or separate domains better?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">The answer depends on markets, brand, technical infrastructure, management and organic strategy. Folders on one domain are practical for many businesses but are not a universal rule.<\/p><\/details>\r\n\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-1 is-layout-flow wp-block-details-is-layout-flow\"><summary>Can AI machine translation be used?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">It can assist a controlled workflow, but should not automatically replace linguistic, commercial or legal review. Critical pages and terminology require responsible human editing.<\/p><\/details>\r\n\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-2 is-layout-flow wp-block-details-is-layout-flow\"><summary>How are translations updated when the source copy changes?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">We configure translation states, notifications and a defined review process. The CMS should show which version is affected without publishing incomplete text automatically.<\/p><\/details>\r\n\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-3 is-layout-flow wp-block-details-is-layout-flow\"><summary>Can you make an existing website multilingual?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">Yes, after reviewing the theme, plugins, custom fields, URLs, database, content types and SEO. Some installations can accept another language safely; others require remediation or reconstruction first.<\/p><\/details>\r\n\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-1 is-layout-flow wp-block-details-is-layout-flow\"><summary>Will a multilingual website rank in every target country?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">A sound technical foundation and useful local content support visibility but do not guarantee rankings. Competition, brand strength, links, local relevance and content quality remain important.<\/p><\/details>\r\n\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-2 is-layout-flow wp-block-details-is-layout-flow\"><summary>How is a multilingual eShop tested before launch?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">We test navigation, search, filters, products, attributes, basket, checkout, account, emails, currency and critical legal information in every active language and device class.<\/p><\/details>\r\n\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\t\r\n<\/section>\r\n\r\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Multilingual website and eCommerce development with consistent URLs, hreflang, metadata, suitable platform architecture and a complete experience in every language.<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-global","meta":{"footnotes":""},"class_list":["post-11282","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/pages\/11282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/comments?post=11282"}],"version-history":[{"count":0,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/pages\/11282\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/media?parent=11282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}