{"id":10446,"date":"2026-08-19T07:06:22","date_gmt":"2026-08-19T04:06:22","guid":{"rendered":"https:\/\/firstidea.gr\/services\/branding\/logo-design\/"},"modified":"2026-08-20T13:47:48","modified_gmt":"2026-08-20T10:47:48","slug":"logo-design","status":"publish","type":"page","link":"https:\/\/www.firstidea.gr\/en\/branding\/logo-design\/","title":{"rendered":"Logo Design"},"content":{"rendered":"\n<div class=\"wp-block-group firstidea-pilot-content firstidea-logo-content is-layout-flow wp-block-group-is-layout-flow\">\n\n<section class=\"internal-hero logo-hero\" aria-labelledby=\"logo-title\"><div class=\"site-container internal-hero__grid\"><div class=\"internal-hero__copy motion-reveal is-visible\"><nav class=\"breadcrumbs\" aria-label=\"Breadcrumb\"><a href=\"\/en\/\">Firstidea<\/a><span>\/<\/span><a href=\"https:\/\/www.firstidea.gr\/en\/services\/\">Services<\/a><span>\/<\/span><a href=\"https:\/\/www.firstidea.gr\/en\/branding\/\">Branding<\/a><span>\/<\/span><span>Logo design<\/span><\/nav><p class=\"eyebrow\"><span><\/span> Logo design \/ responsive identity<\/p><h1 id=\"logo-title\">Professional logo design that remains <em>recognisable at every scale.<\/em><\/h1><p class=\"internal-hero__lead\">We create professional logos with strategic thinking, a distinctive character and practical usefulness\u2014from favicons and social avatars to signage, packaging and websites.<\/p><div class=\"hero-actions\"><a class=\"button button--dark\" href=\"https:\/\/www.firstidea.gr\/en\/contact\/#contact-form\">Discuss your logo <span aria-hidden=\"true\">\u2192<\/span><\/a><a class=\"button button--ghost\" href=\"#logo-deliverables\">Explore the deliverables<\/a><\/div><ul class=\"internal-hero__tags\" aria-label=\"Logo design scope\"><li>Research<\/li><li>Concept routes<\/li><li>Responsive marks<\/li><li>Handoff<\/li><\/ul><\/div><div class=\"logo-workbench motion-reveal motion-delay-1 is-visible\" data-parallax=\"3\" aria-hidden=\"true\"><div class=\"logo-workbench__top\"><span>MARK LAB \/ 01<\/span><i><\/i><i><\/i><\/div><div class=\"logo-workbench__canvas\"><b class=\"logo-workbench__guide logo-workbench__guide--x\"><\/b><b class=\"logo-workbench__guide logo-workbench__guide--y\"><\/b><strong>A<\/strong><small>PRIMARY MARK<\/small><em>FORM FOLLOWS MEANING<\/em><\/div><div class=\"logo-workbench__variants\"><span><b>A<\/b><small>64<\/small><\/span><span><b>A<\/b><small>32<\/small><\/span><span><b>A<\/b><small>16<\/small><\/span><\/div><div class=\"logo-workbench__status\"><i><\/i> OPTICAL BALANCE \/ APPROVED<\/div><\/div><\/div><\/section>\n\n<section class=\"logo-answer\" aria-labelledby=\"logo-answer-title\"><div class=\"site-container logo-answer__grid\"><div class=\"motion-reveal\"><p class=\"eyebrow\"><span><\/span> What makes a logo effective?<\/p><h2 id=\"logo-answer-title\">It does not need to explain everything. It needs to be recognised, appropriate and applied correctly.<\/h2><\/div><div class=\"motion-reveal motion-delay-1\"><p>A logo works when it distils the character of a business into a distinctive visual mark without depending on effects or a single application. It should read quickly, stand apart from competitors and remain clear from a 16-pixel screen icon to large-format signage.<\/p><a href=\"https:\/\/www.firstidea.gr\/en\/corporate-identity-creation\/\">Do you need a complete corporate identity? <b aria-hidden=\"true\">\u2197\ufe0e<\/b><\/a><\/div><\/div><\/section>\n\n<section class=\"logo-deliverables\" id=\"logo-deliverables\" aria-labelledby=\"logo-deliverables-title\"><div class=\"site-container\"><div class=\"internal-section-heading motion-reveal\"><div><p class=\"eyebrow\"><span><\/span> A logo system, not one isolated file<\/p><h2 id=\"logo-deliverables-title\">The deliverables cover real conditions of use.<\/h2><\/div><p>The final package is defined in the proposal and adapted to the applications the business genuinely needs.<\/p><\/div><div class=\"logo-deliverables__grid\"><article class=\"motion-reveal motion-delay-1\"><span>01<\/span><h3>Primary logo<\/h3><p>The main brand signature, designed to communicate the business name and character with clarity.<\/p><i aria-hidden=\"true\"><\/i><\/article><article class=\"motion-reveal motion-delay-2\"><span>02<\/span><h3>Alternative lockups<\/h3><p>Horizontal, vertical or compact compositions for spaces where the primary version is not practical.<\/p><i aria-hidden=\"true\"><\/i><\/article><article class=\"motion-reveal motion-delay-3\"><span>03<\/span><h3>Responsive mark<\/h3><p>A simplified mark or monogram for favicons, social avatars, app icons and very small digital applications.<\/p><i aria-hidden=\"true\"><\/i><\/article><article class=\"motion-reveal motion-delay-1\"><span>04<\/span><h3>Colour variants<\/h3><p>Full-colour, monochrome, reversed and grayscale versions for light, dark and restricted environments.<\/p><i aria-hidden=\"true\"><\/i><\/article><article class=\"motion-reveal motion-delay-2\"><span>05<\/span><h3>Organised files<\/h3><p>Vector and raster exports for digital and print, clearly named and separated by intended use.<\/p><i aria-hidden=\"true\"><\/i><\/article><article class=\"motion-reveal motion-delay-3\"><span>06<\/span><h3>Core usage rules<\/h3><p>Colour references, clear space, minimum size and examples that protect consistent application.<\/p><i aria-hidden=\"true\"><\/i><\/article><\/div><\/div><\/section>\n\n<section class=\"logo-scale\" aria-labelledby=\"logo-scale-title\"><div class=\"site-container logo-scale__grid\"><div class=\"logo-scale__tester motion-reveal\" aria-hidden=\"true\"><div class=\"logo-scale__ruler\"><span>16<\/span><span>32<\/span><span>64<\/span><span>256<\/span><\/div><div class=\"logo-scale__marks\"><b>A<\/b><b>A<\/b><b>A<\/b><b>A<\/b><\/div><div class=\"logo-scale__modes\"><span>LIGHT<\/span><span>DARK<\/span><span>MONO<\/span><\/div><small>ONE IDEA \/ FOUR WORKING SCALES<\/small><\/div><div class=\"motion-reveal motion-delay-1\"><p class=\"eyebrow eyebrow--light\"><span><\/span> Responsive logo system<\/p><h2 id=\"logo-scale-title\">The same brand does not need to wear exactly the same lockup everywhere.<\/h2><p>A full wordmark often cannot remain clear in a favicon, social avatar or app icon. We design a controlled family of variants so the brand stays recognisable without sacrificing clarity.<\/p><ul><li>Full signature for primary applications<\/li><li>Compact lockup for constrained spaces<\/li><li>Mark or monogram for small scales<\/li><li>Monochrome and reversed variants<\/li><\/ul><\/div><\/div><\/section>\n\n<section class=\"logo-process\" aria-labelledby=\"logo-process-title\"><div class=\"site-container\"><div class=\"internal-section-heading motion-reveal\"><div><p class=\"eyebrow\"><span><\/span> From brief to final mark<\/p><h2 id=\"logo-process-title\">Every design decision has a reason, and every stage has a defined output.<\/h2><\/div><p>The process reduces subjective choices, organises feedback and keeps the project focused on the real brand.<\/p><\/div><div class=\"logo-process__layout\"><ol><li class=\"motion-reveal\"><span>01<\/span><div><h3>Discovery &amp; brief<\/h3><p>We document audiences, market, competitors, differentiation, applications and constraints before opening a design file.<\/p><\/div><\/li><li class=\"motion-reveal\"><span>02<\/span><div><h3>Creative routes<\/h3><p>We present distinct creative directions with a rationale and relevant context\u2014not random variations of the same symbol.<\/p><\/div><\/li><li class=\"motion-reveal\"><span>03<\/span><div><h3>Refinement<\/h3><p>The selected route develops through agreed feedback rounds, with close attention to typography, proportions and detail.<\/p><\/div><\/li><li class=\"motion-reveal\"><span>04<\/span><div><h3>Stress testing<\/h3><p>We test the mark at small and large scales, on light and dark backgrounds and across the brand\u2019s real touchpoints.<\/p><\/div><\/li><li class=\"motion-reveal\"><span>05<\/span><div><h3>Handoff<\/h3><p>We deliver approved variants, organised files, core rules and the agreed terms covering use and ownership.<\/p><\/div><\/li><\/ol><div class=\"logo-process__route motion-reveal motion-delay-1\" aria-hidden=\"true\"><span>BRIEF<\/span><i><\/i><span>IDEA<\/span><i><\/i><span>FORM<\/span><i><\/i><span>USE<\/span><b>READY<\/b><\/div><\/div><\/div><\/section>\n\n<section class=\"logo-fit\" aria-labelledby=\"logo-fit-title\"><div class=\"site-container\"><div class=\"internal-section-heading motion-reveal\"><div><p class=\"eyebrow\"><span><\/span> New logo or redesign?<\/p><h2 id=\"logo-fit-title\">We do not replace a recognised mark without a business reason.<\/h2><\/div><p>We identify the problem first, then choose the appropriate depth of change.<\/p><\/div><div class=\"logo-fit__grid\"><article class=\"motion-reveal\"><span>NEW BRAND<\/span><h3>A new logo from first principles<\/h3><p>For a new company, product or service that needs a distinctive presence and a practical first visual system.<\/p><ul><li>Positioning and audience<\/li><li>Competitive context<\/li><li>New creative direction<\/li><\/ul><\/article><article class=\"motion-reveal motion-delay-1\"><span>REDESIGN<\/span><h3>Evolution of an existing logo<\/h3><p>For a recognised brand with weak application, an outdated form or inconsistency across digital and physical touchpoints.<\/p><ul><li>What deserves to remain<\/li><li>Where the current mark fails<\/li><li>How far the change should go<\/li><\/ul><\/article><\/div><\/div><\/section>\n\n<section class=\"commerce-work logo-work\" aria-labelledby=\"logo-work-title\"><div class=\"site-container\"><div class=\"internal-section-heading motion-reveal\"><div><p class=\"eyebrow\"><span><\/span> Logos in real applications<\/p><h2 id=\"logo-work-title\">A mark proves its value when it moves from concept to everyday use.<\/h2><\/div><p>Different industries, different characters and the same requirement for a clear, recognisable application.<\/p><\/div><div class=\"commerce-work__grid\"><a class=\"commerce-work__card motion-reveal\" href=\"https:\/\/www.firstidea.gr\/en\/projects\/development-eshop-mastersol\/\"><figure><img src=\"https:\/\/www.firstidea.gr\/wp-content\/themes\/firstidea\/assets\/images\/projects\/details\/mastersol-hero.webp\" alt=\"Mastersol logo and digital brand application\" width=\"2560\" height=\"1275\" loading=\"lazy\" decoding=\"async\"><\/figure><div><span>Energy \u00b7 Logo system<\/span><h3>Mastersol<\/h3><p>A technical character and a clear energy mark for product, communication and eCommerce.<\/p><strong>View the case study <i aria-hidden=\"true\">\u2197\ufe0e<\/i><\/strong><\/div><\/a><a class=\"commerce-work__card motion-reveal motion-delay-1\" href=\"https:\/\/www.firstidea.gr\/en\/projects\/elian-estates\/\"><figure><img src=\"https:\/\/www.firstidea.gr\/wp-content\/themes\/firstidea\/assets\/images\/projects\/details\/elian-estates-hero.webp\" alt=\"Elian Estates premium logo and website\" width=\"2560\" height=\"1275\" loading=\"lazy\" decoding=\"async\"><\/figure><div><span>Real estate \u00b7 Premium mark<\/span><h3>Elian Estates<\/h3><p>A minimal mark and understated luxury for a boutique real-estate presence.<\/p><strong>View the case study <i aria-hidden=\"true\">\u2197\ufe0e<\/i><\/strong><\/div><\/a><a class=\"commerce-work__card motion-reveal motion-delay-2\" href=\"https:\/\/www.firstidea.gr\/en\/projects\/eshop-lupulus-patra\/\"><figure><img src=\"https:\/\/www.firstidea.gr\/wp-content\/themes\/firstidea\/assets\/images\/projects\/details\/lupulus-hero.webp\" alt=\"Lupulus playful children\u2019s bookstore logo\" width=\"2560\" height=\"1275\" loading=\"lazy\" decoding=\"async\"><\/figure><div><span>Children\u2019s retail \u00b7 Character mark<\/span><h3>Lupulus<\/h3><p>A friendly, narrative character for a children\u2019s bookstore with a distinctive personality.<\/p><strong>View the case study <i aria-hidden=\"true\">\u2197\ufe0e<\/i><\/strong><\/div><\/a><\/div><a class=\"commerce-work__all motion-reveal\" href=\"https:\/\/www.firstidea.gr\/en\/projects\/\">Explore all Firstidea work <span aria-hidden=\"true\">\u2197\ufe0e<\/span><\/a><\/div><\/section>\n\n<section class=\"logo-handoff\" aria-labelledby=\"logo-handoff-title\"><div class=\"site-container logo-handoff__grid\"><div class=\"motion-reveal\"><p class=\"eyebrow eyebrow--light\"><span><\/span> A clean handoff<\/p><h2 id=\"logo-handoff-title\">A good logo should be usable without its designer standing beside it.<\/h2><p>We organise variants, formats and core rules so the team, printer or next partner knows which file belongs where. Exact deliverables, licences and ownership terms are agreed in writing.<\/p><a href=\"https:\/\/www.firstidea.gr\/en\/contact\/#contact-form\">Request a logo-design proposal <b aria-hidden=\"true\">\u2197\ufe0e<\/b><\/a><\/div><div class=\"logo-handoff__files motion-reveal motion-delay-1\" aria-hidden=\"true\"><span>MASTER<\/span><b>VECTOR<\/b><b>WEB<\/b><b>PRINT<\/b><b>MONO<\/b><b>ICON<\/b><small>FILES \/ RULES \/ OWNERSHIP<\/small><\/div><\/div><\/section>\n\n\n<section class=\"wp-block-group faq-section support-faq logo-faq is-layout-flow wp-block-group-is-layout-flow\">\n\t\n\t<div class=\"wp-block-group site-container faq-section__grid is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\n\t\t<div class=\"wp-block-group faq-section__intro motion-reveal is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\n\t\t\t<p class=\"eyebrow wp-block-paragraph\"><span aria-hidden=\"true\"><\/span> FAQ<\/p>\n\t\t\t\n\t\t\t\n\t\t\t<h2 class=\"wp-block-heading\" id=\"logo-faq-title\">Frequently asked questions about logo design.<\/h2>\n\t\t\t\n\t\t\t\n\t\t\t<p class=\"wp-block-paragraph\">A sound brief clarifies scope, variants, feedback, files and ownership before creative work begins.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t<p class=\"faq-section__link wp-block-paragraph\"><a href=\"https:\/\/www.firstidea.gr\/en\/contact\/#contact-form\">Discuss your logo <span aria-hidden=\"true\">\u2197\ufe0e<\/span><\/a><\/p>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\n\t\t<div class=\"wp-block-group faq-list is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\t\t\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-1 is-layout-flow wp-block-details-is-layout-flow\"><summary>What does a professional logo-design project include?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">The exact scope is agreed before work begins. It commonly includes a brief and research, creative routes, refinement of the selected direction, primary and alternative lockups, colour variants, digital and print files and core usage guidance.<\/p><\/details>\n\t\t\t\n\t\t\t\t\t\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-2 is-layout-flow wp-block-details-is-layout-flow\"><summary>What is the difference between a logo and a corporate identity?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">A logo is the central identifying mark. Corporate identity is the wider system combining logo, colour, typography, graphics, image direction, tone and applications. If you need the complete system, we treat it as a different project scope.<\/p><\/details>\n\t\t\t\n\t\t\t\t\t\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-3 is-layout-flow wp-block-details-is-layout-flow\"><summary>Do you redesign existing logos?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">Yes. We first identify what already carries recognition and should be retained. A redesign may be a careful evolution, a simplification or a complete rebrand, depending on the problem that needs to be solved.<\/p><\/details>\n\t\t\t\n\t\t\t\t\t\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-1 is-layout-flow wp-block-details-is-layout-flow\"><summary>How many logo concepts will I see?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">The number of creative routes and feedback rounds is defined in the proposal. We favour a small number of meaningfully different, well-reasoned directions over a large volume of superficial options.<\/p><\/details>\n\t\t\t\n\t\t\t\t\t\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-2 is-layout-flow wp-block-details-is-layout-flow\"><summary>Can you copy a logo I like?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">Visual references help us understand preferences and context, but we do not copy another designer\u2019s work. The goal is a distinctive result that belongs to your business and can be used responsibly.<\/p><\/details>\n\t\t\t\n\t\t\t\t\t\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-3 is-layout-flow wp-block-details-is-layout-flow\"><summary>Do you check whether the logo is available as a trademark?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">We can carry out a basic visual and online review for obvious conflicts, but this is not legal clearance or trademark registration. Formal searches and registration require an appropriate legal or trademark professional.<\/p><\/details>\n\t\t\t\n\t\t\t\t\t\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-1 is-layout-flow wp-block-details-is-layout-flow\"><summary>Which file formats are delivered?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">Required formats are defined in the scope and usually include vector files for scaling and production plus raster exports for websites, social media and everyday use. Files are organised and clearly named.<\/p><\/details>\n\t\t\t\n\t\t\t\t\t\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-2 is-layout-flow wp-block-details-is-layout-flow\"><summary>Will the logo work as a favicon and social avatar?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">That is a core test for a modern logo system. When the full signature cannot remain clear at a small scale, we design a responsive mark or monogram instead of simply shrinking the complete logo.<\/p><\/details>\n\t\t\t\n\t\t\t\t\t\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-3 is-layout-flow wp-block-details-is-layout-flow\"><summary>Are business cards, packaging or social templates included?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">Not automatically. They can be added as specific applications or included within a wider corporate-identity project. Deliverables are listed before work begins so the boundary is clear.<\/p><\/details>\n\t\t\t\n\t\t\t\t\t\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-1 is-layout-flow wp-block-details-is-layout-flow\"><summary>Who owns the final logo and files?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">Ownership, usage and delivery terms are agreed in writing in the proposal. Once the project is completed and paid, the agreed final files and relevant licence information for fonts or third-party assets are handed over.<\/p><\/details>\n\t\t\t\n\t\t\t\t\t\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-2 is-layout-flow wp-block-details-is-layout-flow\"><summary>How long does a logo project take?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">Timing depends on the quality of the brief, decision-maker availability, the number of applications and the speed of feedback. Following discovery, we define stages and a realistic schedule.<\/p><\/details>\n\t\t\t\n\t\t\t\t\t\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-3 is-layout-flow wp-block-details-is-layout-flow\"><summary>Can Firstidea apply the new logo to the website?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">Yes. Because we also design and develop websites, eCommerce and digital products, we can translate the logo system into UI, landing pages, social content and selected digital applications without losing consistency.<\/p><\/details>\n\t\t\t\n\t\t\t\t<\/div>\n\t\t\n\t<\/div>\n\t\n<\/section>\n\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Professional logo design with research, creative routes, responsive variants, organised files, usage guidance and clear ownership terms.<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":441,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-global","meta":{"footnotes":""},"class_list":["post-10446","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/pages\/10446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/comments?post=10446"}],"version-history":[{"count":2,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/pages\/10446\/revisions"}],"predecessor-version":[{"id":10944,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/pages\/10446\/revisions\/10944"}],"up":[{"embeddable":true,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/pages\/441"}],"wp:attachment":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/media?parent=10446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}