{"id":10353,"date":"2026-08-19T02:23:57","date_gmt":"2026-08-18T23:23:57","guid":{"rendered":"https:\/\/firstidea.gr\/google-ads\/"},"modified":"2026-08-19T17:39:59","modified_gmt":"2026-08-19T14:39:59","slug":"google-ads","status":"publish","type":"page","link":"https:\/\/www.firstidea.gr\/en\/google-ads\/","title":{"rendered":"Google Ads"},"content":{"rendered":"\n<div class=\"wp-block-group firstidea-pilot-content firstidea-google-ads-content is-layout-flow wp-block-group-is-layout-flow\">\n\n<section class=\"ads-hero\" aria-labelledby=\"ads-page-title\"><div class=\"site-container ads-hero__grid\"><div class=\"ads-hero__copy motion-reveal is-visible\"><nav class=\"breadcrumbs breadcrumbs--dark\" aria-label=\"Breadcrumb\"><a href=\"\/en\/\">Firstidea<\/a><span>\/<\/span><a href=\"https:\/\/www.firstidea.gr\/en\/services\/digital-marketing\/\">Digital Marketing<\/a><span>\/<\/span><span>Google Ads<\/span><\/nav><p class=\"eyebrow eyebrow--light\"><span><\/span> Search \u00b7 Shopping \u00b7 Performance Max<\/p><h1 id=\"ads-page-title\">Google Ads management built on clear measurement and <em>commercial logic.<\/em><\/h1><p>We design and manage Google Ads campaigns for services and eCommerce, connecting search intent, conversion tracking, landing pages, product feeds and real business evidence.<\/p><div class=\"hero-actions\"><a class=\"button button--light\" href=\"#ads-readiness\">Check campaign readiness <span aria-hidden=\"true\">\u2193<\/span><\/a><a class=\"button button--ghost-light\" href=\"https:\/\/www.firstidea.gr\/en\/contact\/#contact-form\">Request an account audit<\/a><\/div><\/div><div class=\"ads-intent-lens motion-reveal motion-delay-1 is-visible\" aria-hidden=\"true\"><div class=\"ads-intent-lens__query\"><span>SEARCH INTENT \/ LIVE<\/span><strong>service I<br>need today_<\/strong><\/div><div class=\"ads-intent-lens__beam\"><\/div><div class=\"ads-intent-lens__result\"><small>RELEVANCE CHECK<\/small><b>QUERY<\/b><b>OFFER<\/b><b>LANDING<\/b><i>MATCH<\/i><\/div><span class=\"ads-intent-lens__focus\">RIGHT CLICK \u2260 RIGHT CUSTOMER<\/span><\/div><\/div><\/section>\n\n<section class=\"ads-paths\" aria-labelledby=\"ads-paths-title\"><div class=\"site-container\"><div class=\"internal-section-heading motion-reveal\"><div><p class=\"eyebrow\"><span><\/span> Campaign type follows demand<\/p><h2 id=\"ads-paths-title\">We do not start with the format. We start with the customer decision.<\/h2><\/div><p>Each campaign type solves a different problem. We select only what the offer, data, assets and available budget can support.<\/p><\/div><div class=\"ads-paths__grid\"><article class=\"motion-reveal\"><span>01 \/ SEARCH<\/span><h3>Existing intent<\/h3><p>Keywords, search terms, match types, negatives, geography and landing pages are organised around defined needs rather than a long keyword list.<\/p><\/article><article class=\"motion-reveal motion-delay-1\"><span>02 \/ COMMERCE<\/span><h3>Product and catalogue<\/h3><p>Shopping and Performance Max use dependable product data, conversion values, assets and product groups\u2014not merely an approved feed.<\/p><\/article><article class=\"motion-reveal motion-delay-2\"><span>03 \/ DEMAND<\/span><h3>Discovery and return<\/h3><p>Video, Demand Gen and remarketing are used when there is suitable creative, audience, consent and a realistic role within the funnel.<\/p><\/article><\/div><\/div><\/section>\n\n<section class=\"ads-readiness\" id=\"ads-readiness\" aria-labelledby=\"ads-readiness-title\"><div class=\"site-container ads-readiness__grid\"><div class=\"ads-readiness__intro motion-reveal\"><p class=\"eyebrow\"><span><\/span> Readiness before spend<\/p><h2 id=\"ads-readiness-title\">Before budget increases, we need to know what it is actually buying.<\/h2><p>A campaign can generate clicks while hiding poor leads, duplicate conversions or orders with no useful margin. That is why we check the foundation first.<\/p><\/div><ol class=\"ads-readiness__list\"><li class=\"motion-reveal\"><span>01<\/span><div><h3>A defined commercial goal<\/h3><p>We decide whether the campaign must generate sales, qualified leads, phone calls, enquiries or visits to a specific location.<\/p><\/div><\/li><li class=\"motion-reveal\"><span>02<\/span><div><h3>Reliable measurement<\/h3><p>Primary and secondary conversions, consent, calls, purchases and offline quality need correct tracking before they guide bidding.<\/p><\/div><\/li><li class=\"motion-reveal\"><span>03<\/span><div><h3>An offer that can compete<\/h3><p>Price, margin, availability, geography, fulfilment time and competition determine what the budget can realistically support.<\/p><\/div><\/li><li class=\"motion-reveal\"><span>04<\/span><div><h3>A coherent landing page<\/h3><p>The promise made in the ad should continue on a fast, relevant page with a clear next action.<\/p><\/div><\/li><li class=\"motion-reveal\"><span>05<\/span><div><h3>A sufficient learning window<\/h3><p>Budget and duration should allow evidence to accumulate without reacting to every individual click.<\/p><\/div><\/li><li class=\"motion-reveal\"><span>06<\/span><div><h3>Operational readiness<\/h3><p>The team should respond to leads, manage stock and return quality information to the campaign.<\/p><\/div><\/li><\/ol><\/div><\/section>\n\n<section class=\"ads-foundation\" aria-labelledby=\"ads-foundation-title\"><div class=\"site-container\"><div class=\"internal-section-heading internal-section-heading--light motion-reveal\"><div><p class=\"eyebrow eyebrow--light\"><span><\/span> Account foundation<\/p><h2 id=\"ads-foundation-title\">Six layers that make an account manageable and auditable.<\/h2><\/div><p>Performance depends on more than bids and keywords. It needs ownership, measurement, consent, structure, dependable data and a coherent post-click experience.<\/p><\/div><div class=\"ads-foundation__grid\"><article class=\"motion-reveal\"><span>01<\/span><h3>Account ownership<\/h3><p>The account, billing, Merchant Center, audiences and historical data remain under the ownership of the business.<\/p><\/article><article class=\"motion-reveal\"><span>02<\/span><h3>Conversion architecture<\/h3><p>We separate primary from secondary actions and review duplicates, values, calls, forms, purchases and offline outcomes.<\/p><\/article><article class=\"motion-reveal\"><span>03<\/span><h3>Consent &amp; tagging<\/h3><p>CMP, Consent Mode, Google tag, GTM and GA4 are organised as one documented system with known limitations.<\/p><\/article><article class=\"motion-reveal\"><span>04<\/span><h3>Campaign structure<\/h3><p>Search intent, locations, products, brands, exclusions, negatives and creative assets follow a clear logic.<\/p><\/article><article class=\"motion-reveal\"><span>05<\/span><h3>Product data<\/h3><p>For eCommerce we review feeds, identifiers, prices, availability, categories, destinations and Merchant Center diagnostics.<\/p><\/article><article class=\"motion-reveal\"><span>06<\/span><h3>Landing experience<\/h3><p>Message match, mobile UX, speed, forms, calls, checkout and trust signals are assessed alongside the campaign.<\/p><\/article><\/div><\/div><\/section>\n\n<section class=\"ads-measurement\" aria-labelledby=\"ads-measurement-title\"><div class=\"site-container ads-measurement__grid\"><div class=\"ads-signal-prism motion-reveal\" aria-hidden=\"true\"><div class=\"ads-signal-prism__input\"><span>CLICK<\/span><span>CALL<\/span><span>FORM<\/span><span>ORDER<\/span><\/div><div class=\"ads-signal-prism__core\">SIGNAL<br>QUALITY<\/div><div class=\"ads-signal-prism__output\"><b>PRIMARY<\/b><b>SECONDARY<\/b><b>OFFLINE<\/b><\/div><small>COUNTING IS NOT THE SAME AS VALUE<\/small><\/div><div class=\"motion-reveal motion-delay-1\"><p class=\"eyebrow\"><span><\/span> Conversion architecture<\/p><h2 id=\"ads-measurement-title\">Bidding needs the right signals, not more green numbers.<\/h2><p>We review tags, event duplication, attribution, values, call tracking, forms and purchases. A page view, a phone-link click and a completed order do not have equal commercial meaning.<\/p><p>Where appropriate, we import offline information about qualified or won leads so evaluation does not end when a form is submitted.<\/p><div class=\"ads-source-links\"><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7521212?hl=en\" target=\"_blank\" rel=\"noopener\">Google Ads: website conversions <b>\u2197\ufe0e<\/b><\/a><a href=\"https:\/\/support.google.com\/google-ads\/answer\/1722054?hl=en\" target=\"_blank\" rel=\"noopener\">Conversion types <b>\u2197\ufe0e<\/b><\/a><a href=\"https:\/\/support.google.com\/google-ads\/answer\/2375435?hl=en\" target=\"_blank\" rel=\"noopener\">GA4 conversions in Google Ads <b>\u2197\ufe0e<\/b><\/a><\/div><\/div><\/div><\/section>\n\n<section class=\"ads-commerce\" aria-labelledby=\"ads-commerce-title\"><div class=\"site-container ads-commerce__grid\"><div class=\"motion-reveal\"><p class=\"eyebrow\"><span><\/span> Merchant Center &#038; product data<\/p><h2 id=\"ads-commerce-title\">In eCommerce, the campaign begins with catalogue quality.<\/h2><p>We organise Merchant Center and data sources, review titles, identifiers, prices, availability, categories, images and landing destinations, and monitor diagnostics. Product groups and conversion values follow commercial priorities, not click volume alone.<\/p><div class=\"ads-source-links\"><a href=\"https:\/\/support.google.com\/merchants\/answer\/15624855?hl=en\" target=\"_blank\" rel=\"noopener\">Merchant Center data sources <b>\u2197\ufe0e<\/b><\/a><a href=\"https:\/\/support.google.com\/merchants\/answer\/12631822?hl=en\" target=\"_blank\" rel=\"noopener\">Product data requirements <b>\u2197\ufe0e<\/b><\/a><a href=\"https:\/\/support.google.com\/google-ads\/answer\/11596074?hl=en\" target=\"_blank\" rel=\"noopener\">Performance Max listing groups <b>\u2197\ufe0e<\/b><\/a><\/div><\/div><div class=\"ads-feed-conveyor motion-reveal motion-delay-1\" aria-hidden=\"true\"><div class=\"ads-feed-conveyor__rail\"><i><\/i><i><\/i><i><\/i><\/div><div class=\"ads-feed-product ads-feed-product--one\"><span>SKU 014<\/span><strong>PRICE<\/strong><b>READY<\/b><\/div><div class=\"ads-feed-product ads-feed-product--two\"><span>SKU 028<\/span><strong>STOCK<\/strong><b>SYNC<\/b><\/div><div class=\"ads-feed-product ads-feed-product--three\"><span>SKU 043<\/span><strong>VALUE<\/strong><b>GROUP<\/b><\/div><small>PRODUCT DATA \u2192 ELIGIBILITY \u2192 CAMPAIGN<\/small><\/div><\/div><\/section>\n\n<section class=\"ads-landing\" aria-labelledby=\"ads-landing-title\"><div class=\"site-container\"><div class=\"internal-section-heading motion-reveal\"><div><p class=\"eyebrow\"><span><\/span> The work continues after the click<\/p><h2 id=\"ads-landing-title\">The ad and the landing page should make the same promise.<\/h2><\/div><p>We assess message match, mobile experience, speed, form or checkout, trust signals and the next action. If the page does not support the decision, we do not hide the problem by increasing bids.<\/p><\/div><div class=\"ads-landing__checks\"><span>QUERY \u2192 MESSAGE<\/span><span>MESSAGE \u2192 PAGE<\/span><span>PAGE \u2192 ACTION<\/span><span>ACTION \u2192 QUALITY<\/span><\/div><\/div><\/section>\n\n<section class=\"ads-process\" aria-labelledby=\"ads-process-title\"><div class=\"site-container\"><div class=\"internal-section-heading internal-section-heading--light motion-reveal\"><div><p class=\"eyebrow eyebrow--light\"><span><\/span> Audit, build, learn<\/p><h2 id=\"ads-process-title\">Four stages without premature \u201coptimization\u201d.<\/h2><\/div><p>We document what changes, why it changes and which evidence will show whether the decision was sound.<\/p><\/div><ol><li class=\"motion-reveal\"><span>01<\/span><h3>Audit &amp; commercial brief<\/h3><p>We review accounts, history, goals, economics, audiences, tracking, feeds, landing pages and operational constraints.<\/p><\/li><li class=\"motion-reveal\"><span>02<\/span><h3>Measurement &amp; architecture<\/h3><p>We repair conversions and consent, then agree the campaign map, budgets, exclusions and evaluation method.<\/p><\/li><li class=\"motion-reveal\"><span>03<\/span><h3>Build, QA &amp; launch<\/h3><p>We implement Search, Shopping, Performance Max or another appropriate structure and test assets, URLs, tags and real actions.<\/p><\/li><li class=\"motion-reveal\"><span>04<\/span><h3>Learning &amp; optimization<\/h3><p>We assess search terms, products, audiences, bids, creative and lead or order quality before changing direction.<\/p><\/li><\/ol><\/div><\/section>\n\n<section class=\"ads-metrics\" aria-labelledby=\"ads-metrics-title\"><div class=\"site-container ads-metrics__grid\"><div class=\"motion-reveal\"><p class=\"eyebrow\"><span><\/span> Business-aware reporting<\/p><h2 id=\"ads-metrics-title\">We do not present impressions and clicks as the final outcome.<\/h2><p>Reporting connects cost, qualified conversions, conversion value and commercial quality. For leads we examine validity and outcome; for eCommerce we consider cancellations, returns, margin signals and availability where the data exists.<\/p><\/div><div class=\"ads-metrics__list motion-reveal motion-delay-1\"><span><i>01<\/i><strong>Qualified conversion<\/strong><b>QUALITY<\/b><\/span><span><i>02<\/i><strong>Cost &#038; conversion value<\/strong><b>EFFICIENCY<\/b><\/span><span><i>03<\/i><strong>Lead or order outcome<\/strong><b>REALITY<\/b><\/span><span><i>04<\/i><strong>Experiment &#038; next decision<\/strong><b>LEARNING<\/b><\/span><\/div><\/div><\/section>\n\n<section class=\"ads-consent\" aria-labelledby=\"ads-consent-title\"><div class=\"site-container ads-consent__grid\"><div class=\"motion-reveal\"><p class=\"eyebrow\"><span><\/span> Consent is a system boundary<\/p><h2 id=\"ads-consent-title\">Consent Mode does not replace consent or the CMP.<\/h2><p>We configure Google tags to receive the consent signals defined by the consent-management platform. The legal basis, wording and privacy policy are confirmed by the business\u2019s legal adviser or DPO.<\/p><a href=\"https:\/\/developers.google.com\/tag-platform\/security\/guides\/consent\" target=\"_blank\" rel=\"noopener\">Google consent implementation guide <b>\u2197\ufe0e<\/b><\/a><\/div><div class=\"ads-consent__states motion-reveal motion-delay-1\"><span><i><\/i>CHOICE<\/span><b>\u2192<\/b><span><i><\/i>SIGNAL<\/span><b>\u2192<\/b><span><i><\/i>TAG BEHAVIOUR<\/span><small>CMP \/ POLICY \/ LEGAL REVIEW REMAIN REQUIRED<\/small><\/div><\/div><\/section>\n\n<section class=\"ads-boundaries\" aria-labelledby=\"ads-boundaries-title\"><div class=\"site-container ads-boundaries__grid\"><div class=\"motion-reveal\"><p class=\"eyebrow\"><span><\/span> Clear commercial boundaries<\/p><h2 id=\"ads-boundaries-title\">Your account and data remain yours.<\/h2><p>The proposal separates media spend, management fee, creative, landing-page work, tools and third-party services. No campaign is presented as a guarantee of revenue or a fixed CPL.<\/p><\/div><div class=\"ads-boundaries__list motion-reveal motion-delay-1\"><p><span>01<\/span>We do not guarantee sales, ROAS, ad position or a specific cost per lead.<\/p><p><span>02<\/span>The business retains ownership, billing access, exports and historical data.<\/p><p><span>03<\/span>Material changes to budgets, goals or markets are agreed before implementation.<\/p><p><span>04<\/span>Outcomes are assessed against the agreed learning window and real commercial quality.<\/p><\/div><\/div><\/section>\n\n<section class=\"ads-related\" aria-labelledby=\"ads-related-title\"><div class=\"site-container\"><div class=\"internal-section-heading motion-reveal\"><div><p class=\"eyebrow\"><span><\/span> Connected services<\/p><h2 id=\"ads-related-title\">Paid search, eCommerce, SEO and social connect without becoming one generic service.<\/h2><\/div><p>Follow the most specific route for the actual problem you need to solve.<\/p><\/div><div class=\"ads-related__grid\"><a href=\"https:\/\/www.firstidea.gr\/en\/blog\/digital-marketing\/the-importance-of-advertising-in-e-shops\/\"><span>ECOMMERCE ADVERTISING<\/span><strong>Channel strategy, budget and profitability<\/strong><b>\u2197\ufe0e<\/b><\/a><a href=\"https:\/\/www.firstidea.gr\/en\/blog\/digital-marketing\/important-update-google-upgrades-for-ga4-and-consent-mode-v2\/\"><span>GA4 \/ CONSENT MODE<\/span><strong>Signals, conversions and technical verification<\/strong><b>\u2197\ufe0e<\/b><\/a><a href=\"https:\/\/www.firstidea.gr\/en\/services\/digital-marketing\/\"><span>DIGITAL MARKETING<\/span><strong>The wider channel and demand plan<\/strong><b>\u2197\ufe0e<\/b><\/a><a href=\"https:\/\/www.firstidea.gr\/en\/e-shop-development\/\"><span>ECOMMERCE<\/span><strong>Catalogue, checkout and commercial operations<\/strong><b>\u2197\ufe0e<\/b><\/a><a href=\"https:\/\/www.firstidea.gr\/en\/services\/website-optimization\/google-ranking-improvement-seo\/\"><span>SEO<\/span><strong>Organic visibility and search demand<\/strong><b>\u2197\ufe0e<\/b><\/a><a href=\"https:\/\/www.firstidea.gr\/en\/social-media-marketing\/\"><span>SOCIAL MEDIA<\/span><strong>Content, community and paid social<\/strong><b>\u2197\ufe0e<\/b><\/a><\/div><\/div><\/section>\n\n<section class=\"internal-cta ads-cta\" aria-labelledby=\"ads-cta-title\"><div class=\"site-container internal-cta__grid\"><div class=\"motion-reveal\"><p class=\"eyebrow eyebrow--light\"><span><\/span> Start with evidence<\/p><h2 id=\"ads-cta-title\">Before increasing budget, check what the account is measuring.<\/h2><p>Share the goal, account, landing pages, priority products or services and how a real sale or qualified lead is evaluated.<\/p><a class=\"button button--light\" href=\"https:\/\/www.firstidea.gr\/en\/contact\/#contact-form\">Request a Google Ads audit <span aria-hidden=\"true\">\u2192<\/span><\/a><\/div><div class=\"ads-campaign-brief motion-reveal motion-delay-1\" aria-hidden=\"true\"><span>CAMPAIGN BRIEF \/ 01<\/span><strong>GOAL<\/strong><b>________________<\/b><strong>VALUE<\/strong><b>________________<\/b><strong>LANDING<\/strong><b>________________<\/b><strong>MEASUREMENT<\/strong><b>________________<\/b><i>READY WHEN THE EVIDENCE IS<\/i><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-group internal-faq\"><div class=\"site-container internal-faq__grid\"><div class=\"internal-faq__intro\"><p class=\"eyebrow\"><span><\/span> FAQ<\/p><h2>Google Ads without easy promises.<\/h2><p>The essential answers before commissioning a new account or the management of existing campaigns.<\/p><a href=\"https:\/\/www.firstidea.gr\/en\/contact\/\">Have another question? <span aria-hidden=\"true\">\u2197\ufe0e<\/span><\/a><\/div><div class=\"internal-faq__list has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>What is included in Google Ads management?<\/summary><p class=\"wp-block-paragraph\">It can include an audit or initial setup, account strategy, conversion tracking, campaigns, keywords or product groups, negatives, assets, monitoring, optimization and reporting under the agreed scope.<\/p><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Which campaign type do I need?<\/summary><p class=\"wp-block-paragraph\">It depends on the goal, demand, product, data, assets and budget. Search, Shopping, Performance Max, Display, Demand Gen or video are not mandatory for every business.<\/p><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Can you take over an existing Google Ads account?<\/summary><p class=\"wp-block-paragraph\">Yes. We start with read-only or controlled access and audit history, conversions, structure, search terms, feeds and change history before proposing a rebuild.<\/p><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Does the account need to belong to Firstidea?<\/summary><p class=\"wp-block-paragraph\">No. The primary account, billing and data should belong to the business. Firstidea receives the appropriate access level for the engagement.<\/p><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>How much media budget is required?<\/summary><p class=\"wp-block-paragraph\">There is no universal minimum. It depends on market, geography, CPC, conversion rate, target economics and learning window. Media spend remains separate from the management fee.<\/p><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Do you guarantee sales, ROAS or a fixed cost per lead?<\/summary><p class=\"wp-block-paragraph\">No. Outcomes depend on the market, competition, offer, website, budget, data and operations. We commit to sound structure, transparent measurement, disciplined tests and evidence-based decisions.<\/p><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>What is a primary versus secondary conversion?<\/summary><p class=\"wp-block-paragraph\">A primary action is used for main evaluation and, where selected, bidding. A secondary action is observational or supporting. The distinction prevents small interactions from being reported as equal to meaningful outcomes.<\/p><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Do I need GA4 and Google Tag Manager?<\/summary><p class=\"wp-block-paragraph\">They are not the only possible combination, but they often support management and analysis. We select Google tag, GTM, GA4 and server or offline integrations according to the actual measurement plan.<\/p><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>How does consent affect campaigns?<\/summary><p class=\"wp-block-paragraph\">The user\u2019s choice affects which data can be collected and used. Consent Mode communicates signals to Google tags, but it does not replace the CMP, privacy policy or legal assessment.<\/p><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>What does an eCommerce store need for Shopping or Performance Max?<\/summary><p class=\"wp-block-paragraph\">It needs a correctly configured Merchant Center, current product data, prices and availability that match the site, clean landing pages, conversion tracking and a process for diagnostics or disapprovals.<\/p><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Can SEO and Google Ads work together?<\/summary><p class=\"wp-block-paragraph\">Yes. Search terms, landing-page behaviour and conversion evidence can inform priorities while SEO builds organic coverage. They remain separate channels with different costs and time horizons.<\/p><\/details><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>What do you need for an initial assessment?<\/summary><p class=\"wp-block-paragraph\">We need goals, markets, priority products or services, margins or lead value, accounts, analytics, consent setup, landing pages, previous campaigns and an explanation of how a real sale or qualified lead is evaluated.<\/p><\/details><\/div><\/div><\/section>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads management for businesses and eCommerce: account audit, Search, Shopping, Performance Max, conversion tracking, Merchant Center and landing pages.<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-global","meta":{"footnotes":""},"class_list":["post-10353","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/pages\/10353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/comments?post=10353"}],"version-history":[{"count":4,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/pages\/10353\/revisions"}],"predecessor-version":[{"id":10631,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/pages\/10353\/revisions\/10631"}],"wp:attachment":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/media?parent=10353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}