{"id":10339,"date":"2026-08-19T01:44:40","date_gmt":"2026-08-18T22:44:40","guid":{"rendered":"https:\/\/firstidea.gr\/services\/digital-marketing\/"},"modified":"2026-08-21T16:29:26","modified_gmt":"2026-08-21T13:29:26","slug":"digital-marketing","status":"publish","type":"page","link":"https:\/\/www.firstidea.gr\/en\/services\/digital-marketing\/","title":{"rendered":"Digital Marketing"},"content":{"rendered":"\n<div class=\"wp-block-group firstidea-pilot-content firstidea-digital-marketing-content is-layout-flow wp-block-group-is-layout-flow\">\n\n<section class=\"marketing-hero\" aria-labelledby=\"marketing-page-title\"><div class=\"site-container marketing-hero__grid\"><div class=\"marketing-hero__copy motion-reveal is-visible\"><nav class=\"breadcrumbs\" aria-label=\"Breadcrumb\"><a href=\"\/en\/\">Firstidea<\/a><span>\/<\/span><a href=\"\/en\/services\/\">Services<\/a><span>\/<\/span><span>Digital Marketing<\/span><\/nav><p class=\"eyebrow eyebrow--light\"><span><\/span> Strategy \u00b7 Campaigns \u00b7 Content \u00b7 Measurement<\/p><h1 id=\"marketing-page-title\">Digital marketing with strategy, consistency and <em>clear measurement.<\/em><\/h1><p>We design how the right audience will find you, what they will see, where they will go and how the journey will be evaluated \u2014 from Google Ads and social media to content, email and affiliate marketing.<\/p><div class=\"hero-actions\"><a class=\"button button--light\" href=\"#marketing-channels\">Explore the channels <span aria-hidden=\"true\">\u2193<\/span><\/a><a class=\"button button--ghost-light\" href=\"\/en\/contact\/#contact-form\">Discuss your plan<\/a><\/div><\/div><div class=\"marketing-flight-plan motion-reveal motion-delay-1 is-visible\" aria-hidden=\"true\"><div class=\"marketing-flight-plan__head\"><span>CAMPAIGN FLIGHT PLAN<\/span><b>LIVE \/ LEARN \/ ADAPT<\/b><\/div><div class=\"marketing-flight-plan__axis\"><i>01<\/i><i>02<\/i><i>03<\/i><i>04<\/i><\/div><div class=\"marketing-flight-plan__lane marketing-flight-plan__lane--one\"><span>DISCOVER<\/span><b><\/b><small>SEARCH \u00b7 SOCIAL \u00b7 VIDEO<\/small><\/div><div class=\"marketing-flight-plan__lane marketing-flight-plan__lane--two\"><span>CONSIDER<\/span><b><\/b><small>CONTENT \u00b7 PROOF \u00b7 LANDING<\/small><\/div><div class=\"marketing-flight-plan__lane marketing-flight-plan__lane--three\"><span>ACT<\/span><b><\/b><small>LEAD \u00b7 ORDER \u00b7 VISIT<\/small><\/div><div class=\"marketing-flight-plan__lane marketing-flight-plan__lane--four\"><span>RETURN<\/span><b><\/b><small>EMAIL \u00b7 CRM \u00b7 RETENTION<\/small><\/div><div class=\"marketing-flight-plan__stamp\">RIGHT MESSAGE<br>RIGHT NEXT STEP<\/div><\/div><\/div><div class=\"site-container marketing-hero__strip\" aria-label=\"Digital marketing capabilities\"><span>Strategy<\/span><span>Paid media<\/span><span>Content<\/span><span>Lifecycle<\/span><span>Analytics<\/span><\/div><\/section>\n\n<section class=\"marketing-direction\" aria-labelledby=\"marketing-direction-title\"><div class=\"site-container marketing-direction__grid\"><div class=\"motion-reveal\"><p class=\"eyebrow\"><span><\/span> Channel choice follows the business<\/p><h2 id=\"marketing-direction-title\">You do not need to be everywhere. You need to be where it makes sense.<\/h2><p>Strategy is not a list of platforms. It is a set of choices: which audience matters first, which need we address, which message can be supported by evidence and which next action is worth asking for.<\/p><\/div><ol class=\"marketing-direction__decisions motion-reveal motion-delay-1\"><li><span>01<\/span><div><strong>Objective<\/strong><p>Sale, lead, visit, registration, repeat purchase or partner-network support.<\/p><\/div><\/li><li><span>02<\/span><div><strong>Audience and moment<\/strong><p>Active search needs a different message from someone meeting the brand for the first time.<\/p><\/div><\/li><li><span>03<\/span><div><strong>Destination<\/strong><p>The campaign leads to a specific page, product, resource or flow \u2014 not automatically to the homepage.<\/p><\/div><\/li><li><span>04<\/span><div><strong>Evidence<\/strong><p>We agree which data will allow us to continue, adjust or stop.<\/p><\/div><\/li><\/ol><\/div><\/section>\n\n<section class=\"marketing-channels\" id=\"marketing-channels\" aria-labelledby=\"marketing-channels-title\"><div class=\"site-container\"><div class=\"internal-section-heading motion-reveal\"><div><p class=\"eyebrow\"><span><\/span> Specialist channels, one plan<\/p><h2 id=\"marketing-channels-title\">Six channels with different roles in one customer journey.<\/h2><\/div><p>The hub sets the direction. Specialist pages retain the depth, deliverables and search intent of each service.<\/p><\/div><div class=\"marketing-channels__grid\"><a class=\"marketing-channel-card motion-reveal\" href=\"\/en\/google-ads\/\"><span>01<\/span><h3>Google Ads<\/h3><p>Search, Shopping, Performance Max and remarketing supported by reliable conversions, feeds, landing pages and a clear view of actual cost.<\/p><b>Google Ads \u2197\ufe0e<\/b><\/a><a class=\"marketing-channel-card motion-reveal\" href=\"\/en\/social-media-marketing\/\"><span>02<\/span><h3>Social media marketing<\/h3><p>Channel selection, a sustainable content system, paid amplification, community operations and consistency between brand and campaign.<\/p><b>Social media marketing \u2197\ufe0e<\/b><\/a><a class=\"marketing-channel-card motion-reveal\" href=\"\/en\/email-marketing\/\"><span>03<\/span><h3>Email marketing<\/h3><p>Consent-based lists, segmentation, automations and campaigns connected to meaningful stages of the customer lifecycle.<\/p><b>Email marketing \u2197\ufe0e<\/b><\/a><a class=\"marketing-channel-card motion-reveal\" href=\"\/en\/video-marketing\/\"><span>04<\/span><h3>Video marketing<\/h3><p>Concept, production, formats and efficient reuse of video across ads, social, landing pages and product or service presentations.<\/p><b>Video marketing \u2197\ufe0e<\/b><\/a><a class=\"marketing-channel-card motion-reveal\" href=\"\/en\/article-marketing\/\"><span>05<\/span><h3>Content marketing<\/h3><p>Content that answers real audience questions, supports SEO\/GEO and gives campaigns a useful destination rather than an empty click.<\/p><b>Article marketing \u2197\ufe0e<\/b><\/a><a class=\"marketing-channel-card motion-reveal\" href=\"\/en\/affiliate-marketing\/\"><span>06<\/span><h3>Affiliate marketing<\/h3><p>Partnership structure, tracking, commission rules, quality controls and an honest assessment of whether the model fits the business.<\/p><b>Affiliate marketing \u2197\ufe0e<\/b><\/a><\/div><\/div><\/section>\n\n<section class=\"marketing-system\" aria-labelledby=\"marketing-system-title\"><div class=\"site-container marketing-system__grid\"><div class=\"marketing-signal-map motion-reveal\" aria-hidden=\"true\"><div class=\"marketing-signal-map__label\">CUSTOMER JOURNEY \/ SIGNAL MAP<\/div><div class=\"marketing-signal-map__track marketing-signal-map__track--reach\"><span>REACH<\/span><i><\/i><b>01<\/b><\/div><div class=\"marketing-signal-map__track marketing-signal-map__track--intent\"><span>INTENT<\/span><i><\/i><b>02<\/b><\/div><div class=\"marketing-signal-map__track marketing-signal-map__track--action\"><span>ACTION<\/span><i><\/i><b>03<\/b><\/div><div class=\"marketing-signal-map__track marketing-signal-map__track--value\"><span>VALUE<\/span><i><\/i><b>04<\/b><\/div><strong>MESSAGE \u2192 EXPERIENCE \u2192 DATA<\/strong><\/div><div class=\"motion-reveal motion-delay-1\"><p class=\"eyebrow eyebrow--light\"><span><\/span> Campaigns do not work alone<\/p><h2 id=\"marketing-system-title\">Advertising is only one part of the system.<\/h2><p>Performance is affected by positioning, the offer, creative, landing page, speed, checkout, availability and service. That is why we connect marketing, design and development through one plan with clear responsibilities.<\/p><ul><li>Landing pages and conversion paths<\/li><li>eCommerce feeds, catalogue and product data<\/li><li>Branding, graphic design, photography and video<\/li><li>Analytics, consent and account ownership<\/li><li>Technical support and fast corrections<\/li><\/ul><\/div><\/div><\/section>\n\n<section class=\"marketing-measurement\" aria-labelledby=\"marketing-measurement-title\"><div class=\"site-container marketing-measurement__grid\"><div class=\"motion-reveal\"><p class=\"eyebrow\"><span><\/span> Measurement with context<\/p><h2 id=\"marketing-measurement-title\">Good measurement starts before the campaign goes live.<\/h2><p>We define events with business value, consent-aware collection, naming, accounts and reporting before data is used for decisions. Attribution reports have limitations, so we reconcile sources rather than treating one dashboard as absolute truth.<\/p><div class=\"marketing-measurement__links\"><a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/ga4\/ecommerce\" target=\"_blank\" rel=\"noopener\">GA4 eCommerce measurement <b>\u2197\ufe0e<\/b><\/a><a href=\"https:\/\/developers.google.com\/tag-platform\/security\/guides\/consent\" target=\"_blank\" rel=\"noopener\">Google consent documentation <b>\u2197\ufe0e<\/b><\/a><\/div><\/div><div class=\"marketing-measurement-tape motion-reveal motion-delay-1\" aria-hidden=\"true\"><div class=\"marketing-measurement-tape__ticks\"><\/div><div class=\"marketing-measurement-tape__row\"><span>ATTENTION<\/span><strong>RELEVANT REACH<\/strong><b>01<\/b><\/div><div class=\"marketing-measurement-tape__row\"><span>INTENT<\/span><strong>QUALIFIED VISITS<\/strong><b>02<\/b><\/div><div class=\"marketing-measurement-tape__row\"><span>ACTION<\/span><strong>LEADS \/ ORDERS<\/strong><b>03<\/b><\/div><div class=\"marketing-measurement-tape__row\"><span>VALUE<\/span><strong>MARGIN \/ RETENTION<\/strong><b>04<\/b><\/div><small>MEASURE THE NEXT DECISION \u2014 NOT ONLY THE LAST CLICK<\/small><\/div><\/div><\/section>\n\n<section class=\"custom-process marketing-process\" aria-labelledby=\"marketing-process-title\"><div class=\"site-container\"><div class=\"internal-section-heading motion-reveal\"><div><p class=\"eyebrow\"><span><\/span> A controlled learning loop<\/p><h2 id=\"marketing-process-title\">From audit to improvement, without losing the logic of the plan.<\/h2><\/div><p>Every cycle should leave behind better data, clearer decisions and a useful next step.<\/p><\/div><ol class=\"custom-process__list specialist-process__list\"><li class=\"motion-reveal\"><span>01<\/span><h3>Business and data audit<\/h3><p>We document objectives, audiences, offer, historical data, accounts, tracking, landing pages and operating constraints.<\/p><\/li><li class=\"motion-reveal\"><span>02<\/span><h3>Strategy and action plan<\/h3><p>We select channels, messages, audiences, creative direction, budget logic and the journey from the first touchpoint to action.<\/p><\/li><li class=\"motion-reveal\"><span>03<\/span><h3>Setup and production<\/h3><p>We organise accounts, consent-aware measurement, feeds, campaigns, content and landing pages with clear ownership.<\/p><\/li><li class=\"motion-reveal\"><span>04<\/span><h3>Review, learning and improvement<\/h3><p>We monitor data quality, test assumptions and move budget only when there is enough evidence to support the decision.<\/p><\/li><\/ol><\/div><\/section>\n\n<section class=\"marketing-kpis\" aria-labelledby=\"marketing-kpis-title\"><div class=\"site-container\"><div class=\"internal-section-heading internal-section-heading--light motion-reveal\"><div><p class=\"eyebrow eyebrow--light\"><span><\/span> Metrics follow the objective<\/p><h2 id=\"marketing-kpis-title\">We do not use the same KPI at every stage.<\/h2><\/div><p>Likes and clicks matter only when they explain a decision. The metric follows the campaign\u2019s role and the quality of the available evidence.<\/p><\/div><div class=\"marketing-kpis__grid\"><article class=\"motion-reveal\"><span>01 \/ DISCOVERY<\/span><h3>Relevant reach<\/h3><p>Reach within the right audience, video completion, branded search and visits with relevant intent.<\/p><\/article><article class=\"motion-reveal motion-delay-1\"><span>02 \/ CONSIDERATION<\/span><h3>Active evaluation<\/h3><p>Product views, engaged sessions, visits to critical content and qualified micro-conversions.<\/p><\/article><article class=\"motion-reveal motion-delay-2\"><span>03 \/ ACTION<\/span><h3>Commercial action<\/h3><p>Leads, purchases, calls, store visits, conversion quality and cost viewed against margin.<\/p><\/article><article class=\"motion-reveal\"><span>04 \/ RETENTION<\/span><h3>Long-term value<\/h3><p>Repeat orders, active customers, unsubscribe quality, customer value and a sustainable lifecycle.<\/p><\/article><\/div><\/div><\/section>\n\n<section class=\"marketing-boundaries\" aria-labelledby=\"marketing-boundaries-title\"><div class=\"site-container marketing-boundaries__grid\"><div class=\"motion-reveal\"><p class=\"eyebrow\"><span><\/span> Clear operating rules<\/p><h2 id=\"marketing-boundaries-title\">The partnership works better when responsibilities are explicit.<\/h2><p>We document accounts, budget, production, approvals, data, response times and the exact management scope from the start.<\/p><\/div><div class=\"marketing-boundaries__list motion-reveal motion-delay-1\"><p><span>01<\/span>We do not guarantee rankings, sales or a specific ROAS.<\/p><p><span>02<\/span>Media spend remains separate from service fees.<\/p><p><span>03<\/span>Accounts and data belong to the business.<\/p><p><span>04<\/span>Changes to the website, feed or commercial policy are approved by the responsible owner.<\/p><\/div><\/div><\/section>\n\n<section class=\"marketing-related\" aria-labelledby=\"marketing-related-title\"><div class=\"site-container\"><div class=\"internal-section-heading motion-reveal\"><div><p class=\"eyebrow\"><span><\/span> Connected growth services<\/p><h2 id=\"marketing-related-title\">Marketing needs a sound foundation and a useful destination.<\/h2><\/div><p>If the constraint is organic discovery, the eShop, the brand or the technical experience, we begin there.<\/p><\/div><div class=\"marketing-related__grid\"><a href=\"\/en\/blog\/digital-marketing\/\"><span>DIGITAL MARKETING INSIGHTS<\/span><strong>All guides to campaigns, feeds, analytics, consent and measurable growth.<\/strong><b>\u2197\ufe0e<\/b><\/a><a href=\"\/en\/blog\/digital-marketing\/the-importance-of-advertising-in-e-shops\/\"><span>ECOMMERCE ADVERTISING<\/span><strong>When advertising works and how it connects with genuine profitability.<\/strong><b>\u2197\ufe0e<\/b><\/a><a href=\"\/en\/blog\/digital-marketing\/important-update-google-upgrades-for-ga4-and-consent-mode-v2\/\"><span>GA4 \/ CONSENT MODE<\/span><strong>Complete implementation, measurement and audit guide.<\/strong><b>\u2197\ufe0e<\/b><\/a><a href=\"\/en\/services\/website-optimization\/\"><span>SEO \/ PERFORMANCE<\/span><strong>Organic discovery, speed and technical quality.<\/strong><b>\u2197\ufe0e<\/b><\/a><a href=\"\/en\/e-shop-development\/\"><span>ECOMMERCE<\/span><strong>Catalogue, checkout, integrations and commercial operations.<\/strong><b>\u2197\ufe0e<\/b><\/a><a href=\"\/en\/branding\/\"><span>BRAND &#038; CREATIVE<\/span><strong>Identity, design systems and consistent creative work.<\/strong><b>\u2197\ufe0e<\/b><\/a><a href=\"\/en\/ai-solutions\/\"><span>AI &#038; AUTOMATION<\/span><strong>Automations using approved data and human oversight.<\/strong><b>\u2197\ufe0e<\/b><\/a><\/div><\/div><\/section>\n\n<section class=\"growth-cta marketing-cta\" aria-labelledby=\"marketing-cta-title\"><div class=\"site-container growth-cta__grid\"><div class=\"motion-reveal\"><p class=\"eyebrow eyebrow--light\"><span><\/span> Start with the real constraint<\/p><h2 id=\"marketing-cta-title\">Tell us what needs to change in the business \u2014 not merely which channel you want to appear on.<\/h2><p>We will review the current position, data, customer journey and technical prerequisites before recommending channels and budget.<\/p><a href=\"\/en\/contact\/#contact-form\">Request an initial assessment <b aria-hidden=\"true\">\u2197\ufe0e<\/b><\/a><\/div><div class=\"marketing-brief-ticket motion-reveal motion-delay-1\" aria-hidden=\"true\"><span>FIRSTIDEA \/ GROWTH BRIEF<\/span><strong>OBJECTIVE<br>BEFORE<br>CHANNEL<\/strong><div><i>01<\/i>AUDIENCE<\/div><div><i>02<\/i>OFFER<\/div><div><i>03<\/i>JOURNEY<\/div><b>READY FOR REVIEW<\/b><\/div><\/div><\/section>\n<section class=\"contextual-insight-entry\"><div class=\"site-container\"><a href=\"\/en\/blog\/seo-performance\/the-importance-of-seo-for-websites-boost-your-online-visibility\/\"><span>SEO &amp; ORGANIC DEMAND<\/span><strong>Why organic visibility needs a technical, editorial and measurable foundation<\/strong><b>Read the insight \u2197\ufe0e<\/b><\/a><\/div><\/section>\n\n\r\n<section class=\"wp-block-group faq-section support-faq marketing-faq is-layout-flow wp-block-group-is-layout-flow\">\r\n\t\r\n\t<div class=\"wp-block-group site-container faq-section__grid is-layout-flow wp-block-group-is-layout-flow\">\r\n\t\t\r\n\t\t<div class=\"wp-block-group faq-section__intro motion-reveal is-layout-flow wp-block-group-is-layout-flow\">\r\n\t\t\t\r\n\t\t\t<p class=\"eyebrow wp-block-paragraph\"><span aria-hidden=\"true\"><\/span> FAQ<\/p>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t<h2 class=\"wp-block-heading\" id=\"marketing-faq-title\">Frequently asked questions about digital marketing services.<\/h2>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t<p class=\"wp-block-paragraph\">These answers clarify channel selection, measurement, ownership, budget and the foundations of a useful partnership.<\/p>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t<p class=\"faq-section__link wp-block-paragraph\"><a href=\"\/en\/contact\/#contact-form\">Discuss your plan <span aria-hidden=\"true\">\u2197\ufe0e<\/span><\/a><\/p>\r\n\t\t\t\r\n\t\t<\/div>\r\n\t\t\r\n\t\t\r\n\t\t<div class=\"wp-block-group faq-list is-layout-flow wp-block-group-is-layout-flow\">\r\n\t\t\t\t\t\r\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-1 is-layout-flow wp-block-details-is-layout-flow\"><summary>What can a digital marketing service include?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">Depending on the objective, it can include strategy, Google Ads, social media, content, email, affiliate marketing, creative production, landing pages, analytics and reporting. Not every business needs every channel.<\/p><\/details>\r\n\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-2 is-layout-flow wp-block-details-is-layout-flow\"><summary>How do you choose the right channels?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">We begin with the audience, product or service, customer journey, available assets, margin, budget and the business\u2019s ability to serve demand. The most popular channel is not always the right one.<\/p><\/details>\r\n\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-3 is-layout-flow wp-block-details-is-layout-flow\"><summary>Can you manage Google Ads and social media together?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">Yes, when both channels serve one coordinated plan. We can also manage a single channel, provided there is a suitable landing page, access to reliable data and a clear objective.<\/p><\/details>\r\n\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-1 is-layout-flow wp-block-details-is-layout-flow\"><summary>Do you guarantee a specific number of sales or ROAS?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">No. Performance depends on the offer, price, competition, seasonality, website, service, availability and data quality. We commit to sound structure, transparent measurement, evidence-led tests and timely communication of findings.<\/p><\/details>\r\n\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-2 is-layout-flow wp-block-details-is-layout-flow\"><summary>Who owns the advertising accounts?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">Your business should remain the owner of Google, Meta, analytics, tag-management, merchant and other accounts. Firstidea receives the required partner access and permissions are documented.<\/p><\/details>\r\n\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-3 is-layout-flow wp-block-details-is-layout-flow\"><summary>Is media spend included in the management fee?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">No, unless a proposal states this explicitly. Advertising spend is paid to the platforms and remains separate from strategy, production, setup and ongoing management fees.<\/p><\/details>\r\n\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-1 is-layout-flow wp-block-details-is-layout-flow\"><summary>Do we need a new website or landing page?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">Not always. We audit the existing experience first. If the message, speed, mobile UX, form or checkout blocks the campaign, we recommend a targeted improvement or a dedicated landing page before increasing spend.<\/p><\/details>\r\n\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-2 is-layout-flow wp-block-details-is-layout-flow\"><summary>How do you measure conversions under current consent requirements?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">We define events with business value, implement consent-aware tags and verify the flow across the website, analytics and advertising platforms. Measurement has limitations and needs regular quality control; it is not a pixel installed once and forgotten.<\/p><\/details>\r\n\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-3 is-layout-flow wp-block-details-is-layout-flow\"><summary>Can you produce the creative assets?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">Yes. Depending on scope, we can provide copy, graphic design, product photography, video, ad variations and landing-page assets under one brand and campaign direction.<\/p><\/details>\r\n\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-1 is-layout-flow wp-block-details-is-layout-flow\"><summary>How long does a campaign need before it can be evaluated?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">There is no universal timeframe. It depends on conversion volume, budget, buying-cycle length, seasonality and data quality. We agree in advance when a test has gathered enough evidence for a decision.<\/p><\/details>\r\n\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-2 is-layout-flow wp-block-details-is-layout-flow\"><summary>How does digital marketing work with SEO?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">SEO builds organic discovery and long-term search coverage. Campaigns can create or capture demand more quickly. Both can share audience research, landing pages, content and data, but they require different evaluation models.<\/p><\/details>\r\n\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t<details class=\"wp-block-details motion-reveal motion-delay-3 is-layout-flow wp-block-details-is-layout-flow\"><summary>What do you need for an initial assessment?<span aria-hidden=\"true\">+<\/span><\/summary><p class=\"wp-block-paragraph\">We need the business objective, priority products or services, markets, current website or eShop, access to or exports from analytics and campaigns, an indicative budget and the main operating constraints.<\/p><\/details>\r\n\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n\t\r\n<\/section>\r\n\r\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing services built around strategy, Google Ads, social media, content, email, affiliate marketing, reliable measurement and landing pages.<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":25,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-global","meta":{"footnotes":""},"class_list":["post-10339","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/pages\/10339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/comments?post=10339"}],"version-history":[{"count":14,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/pages\/10339\/revisions"}],"predecessor-version":[{"id":10998,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/pages\/10339\/revisions\/10998"}],"up":[{"embeddable":true,"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/pages\/25"}],"wp:attachment":[{"href":"https:\/\/www.firstidea.gr\/en\/wp-json\/wp\/v2\/media?parent=10339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}