jaja.gr is an e-shop dedicated to modern women’s fashion, featuring constantly updated collections that combine style, comfort, and affordability. The online store was developed on the OpenCart platform, utilizing all essential functionalities to create a flexible, fast, and commercially efficient fashion e-shop.
Development of Women’s Fashion E-shop – jaja.gr (OpenCart)
User Experience with Advanced Filters & Product Options
The e-shop features:
- Filtering system for quick product search by category, size, color, and clothing type
- Product options allowing size and color selection before adding to cart
- Product organization into dedicated sections such as New Arrivals, Offers, and Best Sellers, each with its own highlighted display
- User-friendly, mobile-first design ensuring seamless navigation on smartphones and tablets
Multiple Payment Methods & Instant Commercial Operation
- Support for credit/debit card payments via secure bank gateway
- Integration with Klarna for interest-free installment purchases — ideal for the fashion market
- Options for cash on delivery or bank transfer, catering to all customer preferences
- Automated order confirmation and tracking number notifications sent to customers
- Predefined structure for returns policy, terms of use, and exchange management
Performance Monitoring & Digital Marketing Tools
The website is equipped with:
- Google Ads setup with active conversion tracking and audience targeting
- Google Analytics (GA4) for detailed visitor behavior analysis, popular product insights, and cart abandonment metrics
- Facebook Pixel integration and remarketing tags for future advertising campaigns
- SEO-friendly structure and meta tags optimized for keywords such as “women’s clothing online”, “dress offers”, “fashion e-shop”, “clothes in installments”
